If you’re a multi-unit franchise owner dealing with today’s complex market of rising labor costs, shifting consumer habits, and the constant push for operational efficiency... You might learn a thing or two from Gong cha's model. Gong cha, the global leader in bubble tea, is redefining what it means to scale with ease. With nearly 2,200 locations across 28 countries and nearly 240 within the US, they offer a low-labor, high-margin model that’s as simple as it is profitable. Think: no-cook kitchens, streamlined operations, and a product that’s in high demand. In our latest deep dive, we explore how Gong cha’s winning formula, from its farm-to-franchisee supply chain to its tech-driven customer experience, is helping franchise owners thrive in a competitive landscape. Plus, we uncover why bubble tea isn’t just a trend but a movement worth betting on. Check out the full deep dive for insights that could transform your franchise strategy.??? https://lnkd.in/excXCU8r
The Wolf of Franchises
媒体制作
New York，NY 6,736 位关注者
Franchise analysis & stories | Dunkin' coffee 4ever | Not financial advice | 125,000+ on twitter @franchisewolf |
关于我们
Covering all things franchises and the badass entrepreneurs behind them!
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https://linktr.ee/wolfoffranchises
The Wolf of Franchises的外部链接
- 所属行业
- 媒体制作
- 规模
- 2-10 人
- 总部
- New York，NY
- 类型
- 合营企业
- 创立
- 2021
- 领域
- Franchises、Entrepreneurship和Small Business Ownership
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US，NY，New York
动态
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This "pick-me-up hour" has only gotten more prominent post-pandemic, with more flexible schedules & WFHers hitting their local cafés. It's a great test-case for Starbucks' new "back to basics" push. Less commuter & office worker foot-traffic (and SBUX feeling like a clearinghouse for mobile orders instead of somewhere you'd want to hang out) = a desperate need to get that afternoon market. What's your take?
Head of Marketing & Partnerships @ Claim | Ex-Warriors, 49ers | Investor & Advisor | ?? I write about Gen Z culture & marketing
?? I’ve got a conspiracy theory: Starbucks just dropped a new ad and everyone is missing the most important part. The obvious part is that writing-names-on-drinks (incorrectly) thing is back. This has and will always work because it's sure to get a share on social, think: "omg they really they spelled it Look?!?" The subtle part is that they call the drink a “pick-me-up.” That 3-4 PM slump, when people start to crash, has been dubbed the “pick-me-up” hour by McDonald’s CEO and brands are fighting for our late afternoon dollars now too. This time slot is becoming a battleground for brands, and not to get all tinfoil-hatty, but I think this ad is Starbucks's shot across the bow. They’re jumping into the fight with not just with McDonalds and Dunkin' but with new players like Swig, 7Brew, and so many others. Watch this space. ?? -- P.S. ?? I’m Luke, Head of Marketing & Partnerships at Claim. Follow me for more F&B brand breakdowns and how we’re putting brands in front of their future top customers, one friend at a time.
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Like I needed another reason to hit the Drive Thru
Head of Marketing & Partnerships @ Claim | Ex-Warriors, 49ers | Investor & Advisor | ?? I write about Gen Z culture & marketing
?? McDonald's x Krispy Kreme: the Original Glazed will now be sold within the Golden Arches. 2 reasons why this is a big move: ?? McDonald's is experimenting with new dining concepts (think CosMc's), and this partnership opens the door for more fast food variety. Plus, is there anything better than pairing a hot coffee with a fresh donut? ???? With Dunkin' shifting its focus to drinks, Krispy Kreme has a golden opportunity to become *the* American donut brand. By teaming up with the largest fast food chain in the country, Krispy Kreme's distribution went from locations mostly in the southeast to now being on every corner. What do you think? Will you try out Krispy Kreme or stick with the McMuffin?
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Every chain, every franchise, should be looking at Claim right now. Especially if you're in a college town. And my take: especially if you're in F&B.
I’m proud to announce Claim’s $12M Series A led by VMG Partners. We’re here to revolutionize how brands connect with Gen Z — by replacing endless scrolling and ads with meaningful social interactions. Claim lets brands invest directly in customer acquisition through weekly Drops. Claim Drops help Gen Z discover their new favorite things with friends, in real life. We call it Benefits with Friends. We’re on our way to changing consumer internet and the process has been one of the greatest adventures of my life. In short order, we’ve built a small team of outliers, designed a consumer experience people love, built a playbook to launch at over 70 college campuses, and helped brands like Sweetgreen, Van Leeuwen, Gong cha, and many more connect with the next generation of consumers. From day zero, when we were pitching small businesses in the rain in Harvard Square, to where we are now, I’m beyond proud of what our team has achieved. Full story in the comments. And we wouldn’t be here without our early believers — Tap Stephenson and I are so grateful for your support: Our pre-seed, seed, and ongoing investors: Chad Byers (Susa Ventures), Gregory R. (BoxGroup), Josephine Chen and Jess Lee (Sequoia Capital), Sunny Parikh and Azhar H. (Reflexive), and many others Our early design partners: Casey Lipton Rubinroit (Sweetgreen), Brandon Blum (For Others), Teresa Fuller (Bask Suncare), Henry Borgeson (Roots Natural Kitchen) Our newest investors: Sam Shapiro, Carle Stenmark, Indranil Guha, and Meera Singh (VMG Partners), Matt Sacks and Jyothi Vallurupalli (Lightbank), and Luke Des Cotes and David Tapp (Metalab) Our wonderful advisors: Eric Estroff, Andrea Mach di Palmstein, and Erin Levzow What’s next? The future of social commerce, come grow with us! ?? Marketers, drop us a line, we’d love to help you reach Gen Z. If you’re interested in joining the team, take a look at our careers page or reach out to me directly.
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When we think of successful franchise products, we think of products made of atoms (burgers, fried chickens, treadmills). At Sandbox VR, we've been able to roll out 50 global locations by offering bytes (premium VR experiences). Selling bytes is immensely powerful because it leverages technical scalability?and network effect. I had the opportunity to discuss this further with The Wolf of Franchises. You can catch it here - https://lnkd.in/gEySbWDi
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Interested in having an impact on your community’s health and wellness?? Then check out the F45 Group, the global leader in fitness franchises. With over ten years of experience and almost 2,000 studios across 65 countries, F45 Training empower franchise owners like you to lead high-intensity, functional training and Pilates workouts that are progressive, efficient, and results-driven. It's more than a business; it's a chance to foster an entire community dedicated to health and fitness. You'll benefit from their unmatched support in marketing and operations, and be part of a movement that’s reshaping fitness globally. Take a look below for additional info. #Sponsored https://hubs.ly/Q02HnP8s0
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At first I thought this was another dry white paper...but boy was I wrong. Some big mistakes being made by brands trying to manage explosive franchise growth, including public FTC violations for all the world to see. Also includes the first available financial performance data coming out of the pickleball world. Pro tip: read the paragraphs beyond the charts to get the real scoop. If you’ve got 15 minutes and have an interest in franchising, pickleball or not, it’s worth reading this! **PSA for transparency: I am an investor in Ace Pickleball Club, one of the brands in the report**
Pickleball is taking America by storm! Earning its title as the country's fastest-growing sport, this dynamic game, a blend of tennis, badminton, and table tennis, is gearing its way to grow in franchising. Did you know?? - With a growing demand for pickleball and a shortage of public outdoor courts, indoor clubs have seized an opportunity. Currently, nearly 200 indoor pickleball clubs operate across the United States to meet this increasing demand.? - The pickleball franchise industry is continuously gaining momentum, with eight franchise brands operating indoor pickleball clubs that started franchising in 2023. Download the latest FRANdata study on the pickleball franchise industry now! https://lnkd.in/erUyWFmy #franchising #pickleball #marketresearch
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Tune in to the latest episode of our podcast where we spotlight Soccer Stars, the nation's premier youth educational soccer program. With over 20 years of experience, Soccer Stars is more than just a game. They've set themselves apart by focusing on teaching soccer fundamentals in a fun, non-competitive environment. Designed for kids as young as 1 year old and up to teens, their unique curriculum not only improves soccer skills but also builds self-confidence and socialization skills. Learn how this mobile-based franchise is making a difference in children’s lives across the country and learn about their age-specific programs that nurture young talents. Listen to the full episode below #ad https://lnkd.in/eUkFwZpx