WITH

If you’re lucky, your creative team has a brilliant strategist, a visionary designer, and a killer writer. If you’re really lucky, those are all the same person. We’re glad to be part of the latter group, thanks in no small part to our Creative Lead, Brennan Holloway! Not only does he provide overarching guidance to our creative team, but he also isn’t afraid to get hands-on with processes and projects (or hop on the karaoke mic in front of everybody after only 2 weeks into the job)! Say hello, everybody! #WITHspotlight

Some people swear by their lucky briefs to pull off something great. At WITH, we prefer creative briefs—because leaving things up to chance? Risky move. Instead of hoping for a stroke of genius, a solid creative brief: - Creates a single source of truth for a project - Allows you to see any potential gaps in understanding or clarifications needed from the client - Helps you keep your ideas rooted in strategy - Keeps everyone aligned from the get-go Great work isn’t about luck—it’s about the groundwork you lay from the very beginning. So when you’re dressing your next project for success, don’t go commando—bring your briefs! #StPatricksDay

We recently had the privilege of hosting a great group of students from the University of Florida Ad Society UF Advertising Society (which also happens to be our co-founder Jamie Sims’ alma mater). We showed them around and gave them a taste of life at WITH—but the day wasn’t just a learning opportunity for them. We invited them to participate in a quick-fire brainstorm, during which they shared a juicy insight: Diet Coke has regained its cool factor with Gen Z. One of the students summarized it nicely: “My roommate loves to put on Lana Del Rey, open her Diet Coke, and have a moment.” And the numbers back it up. Gen Z’s diet soft drink consumption is on the rise, driven by a mix of nostalgia, brand love, self-care, and a quest to redefine and take ownership of what “cool” looks like. The day was a great reminder for us that staying relevant means staying curious. The best ideas don’t come from experience alone—they come from fresh perspectives, open conversations, and a willingness to see things in a new light. Big thanks to these students for bringing their energy and insights to WITH!

Last week With had the opportunity to partner with The Coca-Cola Company on their 2nd Annual IMX Future Proofing Summit. Working alongside visionary marketers like Robin Kendric Triplett and her tremendous team to uncover and unlock the power and longevity of their business is what we exist to do. Bravo to all involved! ?Onward!! ?

Facts tell; stories sell. Great insights from our friends at Consello. At WITH, we fully subscribe to the idea that the power of building trust and sparking action comes from telling authentic stories.

You may not have gotten a chance to meet Isabella Green yet, but if you’ve visited us recently, you might know her work! Since joining WITH as our Culture & Community Coordinator, she’s transformed our events, parties, and other assorted shindigs into truly unforgettable experiences. Those of you who attended the most recent edition of Curious know what we’re talking about—Bella can turn even the smallest details into memorable moments. On top of that, she’s got a killer eye for interior design, which she graciously used to help us spruce up The Union with new art and other accoutrements. Be sure to give her some props when you see her at the next WITH function! #WITHspotlight

Every year, our team gets together for a Gratitude Happy Hour, where we hype up our fellow team members and share the reasons why we’re thankful for them while enjoying some delicious fall-themed bites and sips. This year was no exception—and we hope these snaps from the shindig can help kickstart good vibes for your holiday season. Cheers and happy Thanksgiving! #WITHgraditude?

We were already big fans of Melissa M. Proctor and DL Warfield. But after hearing their stories at Curious 006, we’re full-on, front-row, scream-our-heads-off superfans. For those of you who joined us this past Friday, you probably feel the same way. And if you missed it, don’t worry—sign up for the newsletter so you don’t miss the next one: bit.ly/Curious-Subscribe. #CuriousWITH

Say hello to Cory Witt, our Senior Director of Client Strategy! Cory brings a ton of strategic insight and client leadership experience to WITH, and we’re lucky to have him as a key player delivering real, positive results to our brand partners. Not to mention the fact that he (arguably) has the best hair in the office. Give it up for Cory! #WITHspotlight

It’s a lot easier to move forward once you’ve spent a bit of time looking back. At WITH, we like to close out our projects with a hands-on team retrospective, letting us take a step back and explore what worked and what needs tweaking by identifying the 4 L’s of a given project — what we Liked, Lacked, Learned, and Longed For. The end goal: to translate our learnings into actionable steps to continuously improve how we tackle future challenges.