Wise Up PR

Recently, our client Topsort, an artificial intelligence and auction-based retail media infrastructure company, recently announced partnering with Weee!, America's largest online Asian supermarket, to elevate it's retail media infrastructure. As we head into 2025, Grocery is set to be an industry that takes retail media to new heights, offering a seamless experience for shoppers on the hunt for products they love (or will soon love) and advertisers looking to be in the right place at the right time. Read more about the exciting partnership in a piece from Progressive Grocer's Bridget Goldschmidt below.

On December 6, 2024, the Technology Association of Oregon, Oregon State University (OSU), and Intel Corporation are set to host The Oregon Semiconductor and AI Innovation Summit, gathering industry leaders from both the public and private sectors to discuss the future of the industry in Oregon and how to spur the next stage of innovation in the sector through advancements in Artificial Intelligence (AI). Some of the confirmed speakers include: - Skip Newberry (he, him), President and CEO, TAO - Jayathi Murthy, President, OSU - Christopher George, President and General Manager, Intel Federal LLC - Tom Weller, Gaulke Professor and Head, School of EECS, OSU - Representative Nathan Sosa - Shashi Jain, Portland Seed Fund - Karl Mundorff, Executive Director of Innovation and Entrepreneurship, OSU - Melissa Cowan, Program Director, Intel Kindly find the press release for the event linked below, which includes the link to register.

One of our biggest points of pride at Wise Up PR is the client work we showcase in the "Our Work" section of our website. With our new brand identity, we wanted to infuse these case studies with striking, bespoke editorial images that spoke to our client’s offerings in a vibrant and interesting way. Our team has long been fans of Dominic Guzman’s creative work for Crunchbase News (and others) and we called on his considerable design skills to elevate the visual impact of our case studies. Check out a carousel of some select before and after images that Dom created for Wise Up PR and read more about our collaboration in our blog here which is linked in the comments.

Ahead of the Markets in?Crypto-Assets Regulation (MiCA) becoming mandatory and enforceable at the end of December this year, our client BVNK spoke to Bloomberg ahead of the looming deadline. Read the full article below (paywalled).

If you're curious to learn about all the drone innovation proliferating our skies and how the industry is working to manage all the emerging air traffic, tune into the latest episode of the BBC World Service Tech Life podcast for Graham Fraser's segment on the latest developments in drones, featuring our client Echodyne. During the episode, he interviews Echodyne CTO and founder Tom D. about the criticality of radar as we continue to reimagine the airspace with drone innovation and are tasked to manage both cooperative and uncooperative air traffic. “Radars are mandatory in airports, they’re mandatory for conducting all airspace operations and as we think about a future where the airspace becomes significantly more populated, that role, that criticality of radar sensors, is only going to increase.” Radar segment begins at 11:03 Listen to the full episode of BBC Tech Life below.

According to our client, Attest and its latest Food & Beverage report, it appears that grocery inflation is slowly easing up somewhat. In an article on Progressive Grocer, Lynn Petrak details that consumers are back to buying meat, suggesting that cautionary behaviors, caused by inflationary pressures, are somewhat ebbing. Read the full article linked below and find a link to the report in the comments.

Just a few weeks ago Wise Up PR launched its new brand identity. Find out more about our year-long journey in remaking our brand on our blog with a link in the comments.

With #AUSA 2024 now in the books, our team shares a list of the most interesting and innovative companies we met at the event, including Systel, Inc., Antenna Research Associates, Inc., Griffon Aerospace, ArmorWorks Enterprises, Inc, TurbineOne, Galvion and more. Read our blog today to see who else made the list.

Our client LevelTen Energy's latest PPA Price Index is featured by Reuters. The media outlet details that PPAs for green electricity decreased in price by 12.4% in the third quarter compared with the same time in 2023. LevelTen Energy's quarterly report is unique as it provides the energy industry with a transparent and unprecedented look at actual PPA price offers — not estimates of what PPA prices could or should be.

This past weekend, the University of Portland hosted a national conference on"Catholic Higher Education and AI: Mission-Based Teaching for the Future of Humanity," in partnership with the Dundon-Berchtold Institute for Moral Formation and Applied Ethics. In a recent article by Skip Newberry (he, him), President of the Technology Association of Oregon, for his column in the Portland Business Journal, he highlighted how the event brought together leaders from Catholic institutions to explore AI's ethical, spiritual, and societal implications. Valerie Banschbach, Ph.D., Dean of the College of Arts and Sciences at UP, shared how this conference aligns with UP’s mission "to lead the charge on AI, ensuring we prepare students not just for the evolving workforce but also for the ethical dilemmas they will inevitably face". Read the full article linked below.