Winx Health (formerly known as Stix)

Winx Health (formerly known as Stix)

健康和个人护理产品零售业

Where nothing is TMI ;)

关于我们

Winx Health (formerly known as Stix) is the sexual and vaginal health hub that offers the education, intel, and problem-solving products you need to make confident health decisions. Their cult-favorite product line includes innovative at-home test-and-treat solutions for UTIs and yeast infections, as well as sexual health essentials like pregnancy tests and morning-after pills. Co-founded by Forbes 30 Under 30 and AdAge Breakout Brand Leader, Jamie Norwood, and Well + Good changemaker honoree, Cynthia Plotch, Winx Health answers every “TMI” question with their educational resource, Real Talk. Winx Health’s work to support women’s health has been awarded TIME Best Inventions and covered by The New York Times, Wall Street Journal, Forbes, and Harper’s Bazaar.

网站
https://hellowinx.com
所属行业
健康和个人护理产品零售业
规模
11-50 人
总部
Philadelphia
类型
私人持股
创立
2019

地点

Winx Health (formerly known as Stix)员工

动态

  • Winx Health (formerly known as Stix)转发了

    查看Gerard Meyer的档案,图片

    CEO, AeroPress | Former President, SodaStream (grew $200k to $200MM) | Omnichannel, disruptive, brand builder | Housewares, Food & Beverages | Prior roles at Kraft, BCG | Harvard MBA, Wharton BSE

    This award winning, important product should be on every shelf of CVS Health and Walgreens. Congrats on this Cynthia Plotch and the entire Winx Health (formerly known as Stix) team!

    查看Cynthia Plotch的档案,图片

    Co-Founder at Winx Health | Inc 100 Female Founders, Time Best Invention, Well + Good Changemaker, Forbes Next 100

    BIG NEWS! Winx Heath’s UTI Test & Treat has been named a TIME Best Invention! I couldn’t be more excited and proud to continue driving accessibility and innovation for sexual and vaginal wellness. To us, making this product accessible was a priority. UTI treatments can cost the average consumer $310 after medication, urgent care visits, and more. Our at-home diagnostic brings a digital-first approach to treatment with direct connection to a doctor for Rx, making it convenient, accessible and affordable for just $15. 50% of counties in the U.S. don’t have access to an OBGYN, leaving countless women without care. If innovation isn’t accessible, then it’s not making an impact. We’re proud to offer UTI Test & Treat across a number of instant delivery platforms like Doordash, and retailers including Giant and FSAStore. We’re hopeful that this recognition translates into more retailers who are excited to offer their shoppers the innovation that they want and need. Thanks TIME Best Invention for this recognition! https://lnkd.in/esTHwFfM

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  • Winx Health (formerly known as Stix)转发了

    查看Cynthia Plotch的档案,图片

    Co-Founder at Winx Health | Inc 100 Female Founders, Time Best Invention, Well + Good Changemaker, Forbes Next 100

    Last week, Jamie Norwood and I were reading an article about why brands should avoid getting political in this election cycle. Today, we're reading an Inc. Magazine story about how we built Winx Health (formerly known as Stix) into an "activist brand". We're not wasting our time tiptoeing around the important things. We're not afraid of being political in a time when so much is at stake. We are here to be a bold and loud voice for change - even when that means losing capital and losing followers. As always, Jamie said it best. "We are a brand for women, and the majority of women in this country support abortion access." Thank you Rebecca Deczynski for helping us keep shouting about safe & legal abortion from the rooftops. Now let's all go do something. https://lnkd.in/eWdzX8Pj

    From Pregnancy Tests to Political Activism: Inside Winx Health's Decision to Speak Up

    From Pregnancy Tests to Political Activism: Inside Winx Health's Decision to Speak Up

    inc.com

  • 查看Winx Health (formerly known as Stix)的公司主页,图片

    2,345 位关注者

    查看Jamie Norwood的档案,图片

    Co-Founder at Winx Health | Forbes 30 Under 30, TIME Best Inventions, AdAge Breakout Brand Leader

    We cut our marketing budget by over 90% and managed to GROW our website traffic in the process... lots to say about that experience and excited to chat about it at SXSW next year ;) Our panel, Connecting With Gen Z - Building a Viral Brand, has been submitted to the SXSW Panel Picker! We've got an awesome lineup of speakers, including Shirah Benarde, Eliott Kessas, and Hannah Cranston, to share our own personal insights and provide lots of takeaways. Vote for the panel below to make this dream discussion a reality! Click here to vote:

    Gen Z Connection – Building a Viral Brand in the Digital Age

    Gen Z Connection – Building a Viral Brand in the Digital Age

    panelpicker.sxsw.com

  • 查看Winx Health (formerly known as Stix)的公司主页,图片

    2,345 位关注者

    查看Jamie Norwood的档案,图片

    Co-Founder at Winx Health | Forbes 30 Under 30, TIME Best Inventions, AdAge Breakout Brand Leader

    WE’RE FREAKING OUT!!!!! There’s never been a more important time to work in reproductive health and sex-ed and we are so honored and grateful to be here. THANK YOU to every single person who made Winx Health (formerly known as Stix) a reality — it’s been a true labor of love and we really feel like it’s just the beginning. We’re more ready than ever to destigmatize vaginal + reproductive health. Yesterday was beyond our wildest dreams!!?@kerrywashington?, we are beside ourselves to partner with such a powerhouse advocate for reproductive rights. Thank you, thank you, thank you for sharing our work,?PEOPLE Magazine | PEOPLE.com?Fortune?Elizabeth Ayoola?EssenceMediacom?Emily Burns Julia Moore?WWD?Angela Melero https://lnkd.in/e7Nk6qjG

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  • 查看Winx Health (formerly known as Stix)的公司主页,图片

    2,345 位关注者

    Jamie Norwood and Cynthia Plotch here with some exciting news… Stix is now Winx Health! What started five years ago as a pregnancy test has grown beyond our wildest dreams: seven products, hundreds of thousands of customers, and comprehensive sex-ed through Real Talk. Sexual health is not just a line (or two) on a stick, it’s a full spectrum of experiences and needs. Stix was always more than a product; it was a pledge to help you navigate your health with confidence and discretion. For too long sexual health has been relegated to whispers behind closed doors. Today, we enter a new era. Winx Health is your vaginal and sexual health hub, where nothing is TMI. The transition to Winx Health is inspired by the concept of a wink — a gesture that is fleeting yet filled with meaning and intimacy. The wink serves as a metaphor for our core values of confidence, connection, and accessibility. It represents our evolution from focusing on the moment of waiting for a result, to proudly leading the women’s health conversation with products, education, and innovation. Our evolution to Winx Health is a bold stride towards destigmatizing health issues further, breaking barriers to accessibility, and enhancing our product offerings to meet our customers at every stage of their journeys. With Winx Health we pledge to create a bigger, bolder conversation. We appreciate each and every one of your support. Thank you for sharing our story Emily Burns + WWD, and thank you to our fierce advocate and newest investor Kerry Washington for everything you've done to support us on this journey. Lots more to come in the coming days!!! https://lnkd.in/e7ZpWJed

    Stix Rebrands as Winx Health, Kerry Washington Joins as Investor and Adviser

    Stix Rebrands as Winx Health, Kerry Washington Joins as Investor and Adviser

    https://wwd.com

  • 查看Winx Health (formerly known as Stix)的公司主页,图片

    2,345 位关注者

    Find us TODAY on shelf at 200+ Giant Grocery Stores!!! We're literally jumping for joy! Thank you The GIANT Company for making our hometown Mid-Atlantic dreams come true.

    查看Cynthia Plotch的档案,图片

    Co-Founder at Winx Health | Inc 100 Female Founders, Time Best Invention, Well + Good Changemaker, Forbes Next 100

    We’re SO proud and excited to launch Stix UTI care ON SHELF at 200+ GIANT locations throughout Pennsylvania, Virginia, West Virginia, and Maryland! As a Pennsylvania gal, I couldn’t be happier that Giant is our first ever physical retail partner. This is also a pinch-me moment for Jamie Norwood and I – after five years building a digitally-native brand, we’re taking Stix to the shelf! We couldn’t imagine a better partner to launch with on shelf than GIANT – they’re true innovators and big thinkers who really get our vision. Thank you Krysti Myers & @Kerri Quigley for believing in us and letting us show you how wonderful the Stix community is. I am, quite literally, jumping for joy. If you’re in the area and you suffer from UTIs or have a friend who does, go get our UTI Test + Treat* and UTI Pain Relief at your local Giant or on Instacart! And send us a picture ;) https://lnkd.in/e4di-SGC

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