Winterberry Group

Struggling to measure performance across retail channels? ?? Our new white paper explores fragmented attribution and other challenges facing brands and retailers in delivering unified, seamless shopping experiences. ?? ?? Get your copy today: https://bit.ly/4hS0fJm #MarketingMetrics #RetailMedia #CustomerExperience #WinterberryGroup #ConnectedCommerce

Although retail media is getting most of the attention these days, it represents only a portion of the extensive connected commerce framework that brands and retailers need to deliver seamless shopper experiences that will drive real business growth, according to a new report from the Winterberry Group. Mars United Commerce is proud to be presenting sponsor of the report, which you can download here: https://lnkd.in/gatWyvVx #WinterberryGroup #retailmedia #connectedcommerce #CMO #Marketing

ICYMI: We recently teamed up with Winterberry Group and Mars United Commerce to explore connected commerce, and why it's having such a moment this year. This newly released whitepaper highlights how marketer can bridge the gap between online and offline shopping experiences, driving greater consumer engagement and efficiency. Check out Winterberry Group’s post below to learn more and read the full report here: https://lnkd.in/emtbQ9Fb

?? Curious about the future of retail? Winterberry Group's latest white paper reveals how connected commerce is transforming marketing for the shopper experience. ?? Discover actionable strategies to bridge the gap between online and offline experiences, enhance customer loyalty and reduce wasted spend. ?? Download the white paper now and future-proof your connected commerce strategy: https://bit.ly/4gBYH4M #ConnectedCommerce #RetailInnovation #FutureOfShopping #WinterberryGroup

?? Where should leaders focus their marketing budgets next year? Get guidance from Winterberry Group’s Annual Outlook 2025: ? Understand the biggest opportunities in programmatic advertising. ? Navigate challenges in cross-channel personalization. ? Stay competitive with cutting-edge AI and analytics tools. ?? Download now and make informed, strategic decisions. ?? https://bit.ly/42Q8gtn #WinterberryGroup #2025MarketingOutlook #MarketingStrategy #AIMarketing

"Every new Marketing Ad dollar has gone digital for 19 years...on-line is all green, all the time" that's marketing strategist Bruce Biegel in opening summary of his 2025 Annual Outlook talk Jan. 23rd at the Marketing Club of New York (MCNY) luncheon in Manhattan. Bruce and his team calculated that Marketing - Advertising spend was up 11% in 2024, most of this from the Olympics and the national election although without substantial spending on primaries. He observed Marketing Ad spend is growing faster compared with GDP, "We used to look at Marketing Ad spend at 2% Gross Domestic Product, now it is closer to 2.5%. More at Winterberrygroup.com More on Marketing Club of New York and the current free Membership Offer: https://MarketingClubNY.org Video by Ken Kraetzer for CaMMVetsMedia LLC

What’s next for direct mail? We asked 200+ senior marketers, and their insights are shaping the future of omnichannel marketing. Here’s what you’ll find in "Delivering Performance: Direct, Digital and the Dynamics Shaping the Future of Omnichannel Marketing": ????Why brands are investing $37.3 billion in direct mail next year ????The role of behavioral triggers and precision targeting in driving success ????The biggest opportunities (and challenges) for direct mail in 2024 ?? Don’t just guess—get the data. Download the report now: https://bit.ly/4j9hQx9 #WinterberryGroup #USPS #UnitedStatesPostalService #Canon #RRD #ModernPostcard #WeAreMoore #WilenGroup #WhosMailingWhat?

?? ???????? ???????????? ???????? ???????????? ?????????????????? ?????? ?????????????????????? ???? ????????? Discover exclusive insights on emerging market dynamics, the rise of privacy-first advertising, and the dominance of AI-driven data strategies in Winterberry Group's Annual Outlook 2025. Learn how to position your brand for growth amidst industry transformation. ???????????????? ?????? ???????? ???????????? ?????? ?????? ???????? ?????????? ???? ?????? ??????????. ?? https://hubs.ly/Q033K3nC0 #WinterberryGroup #2025MarketingOutlook #MarketingStrategy #AIMarketing

Rising costs don’t have to hurt your campaigns. Our new report, Delivering Performance: Direct, Digital and the Dynamics Shaping the Future of Omnichannel Marketing, lays out how marketers are tackling economic pressures while delivering results. Inside, you’ll discover: ????The evolution from “volume” to “value” in direct mail strategies ????Data-driven approaches to maximize ROI ????The tools and tactics reshaping the channel in 2024 Get the full story here: https://bit.ly/4a9G0Ui #WinterberryGroup #USPS #UnitedStatesPostalService #Canon #Alliant #ModernPostcard #Moore #WilenGroup #WhosMailingWhat?

AI is more than a buzzword—it’s transforming direct mail. ?? Marketers are leveraging AI-driven insights to optimize targeting, timing, and messaging for maximum impact. Our latest report, "Delivering Performance: Direct, Digital and the Dynamics Shaping the Future of Omnichannel Marketing", uncovers how brands are staying ahead in an evolving landscape. Here’s what’s inside: ?? The ROI equation for direct mail in 2024 ?? Practical applications of #AI in your campaigns ?? Strategies for aligning direct mail with digital channels Stay ahead of the curve. Read the report: https://bit.ly/3C5e0EJ #WinterberryGroup #DirectMail #DeliveringPerformance #USPS #UnitedStatesPostalService #Canon #RRD #Alliant #Moore #ModernPostcard #WilenGroup #WhosMailingWhat?