Wincast转发了
EARLY ACCESS for Fan Arcade is now live ???? ?? https://lnkd.in/eT37FBUj
Wincast's infrastructure SaaS & AdTech software enables the world’s largest sports organizations, sponsors, and their partners to deploy interactive media experiences for fans, in real-time. Our front and back-end monetization solutions increase live fan engagement, insights and spend, while simultaneously improving the overall spectator experience. Wanna get in the game? Email us at [email protected].
Wincast的外部链接
Wincast转发了
EARLY ACCESS for Fan Arcade is now live ???? ?? https://lnkd.in/eT37FBUj
“If streamers want to use real-time data, they need to work to overcome latency (delay) between the data sources and service providers,” said Adam Deutsch, Managing Director of Deloitte Digital. Sports Business Journal Deloitte Digital https://lnkd.in/d2fiv3vj ?
“The biggest challenge is an opportunity, really — unifying, connecting, normalizing, and activating audience data” Connected devices and cord-cutting are transforming the way that we experience live sports, creating massive opportunities for better audience data and more engaging advertising. However, the infrastructure to leverage those opportunities is lagging far behind. David Dembowski does a great job here explaining the new challenges that sports and media organizations now have to solve for. Check out his piece here: https://lnkd.in/ety3she9 #livesports #streaming #cordcutting #mediarights #data #adtech #infrastructureSaaS
Wincast will be at the Game Developers Conference March 17th-22nd, NVIDIA GTC March 13th-16th, and PLGTM April 16th-17th! We're excited to talk about all things live sports, gaming infrastructure, fan data and interactive AdTech. Message us here or at https://lnkd.in/g2PZDYtR #gdc2024 #gdc #nvidiagtc #gtc2024 #plg #plgtm #livesports #gaming
Great feature that highlights why it's so important for companies innovating in interactive sports experiences to be Fan-First: Leading operators in this space must enhance the fan experience first and foremost, not distract from it. Interactive activations should simply draw people in and make them *want* to interact with it, vs. making the fan feel like just another marketing target. Better experiences make better fans, and better fans make better sports. Sporting Crypto #cricketworldcup #icc #wincast #livesports
The latest Sporting Crypto focuses on the partnership between NEAR, ICC and Wincast. ?? ICC x NEAR ?? Captain’s Call - the Web3 Prediction Game ?? Concluding Thoughts and Analysis Cricket is the second most popular sport on the planet. The India-Pakistan match during this year’s ICC Men’s Cricket World Cup reportedly had over 35 million viewers. Worldwide, it’s estimated that there are ??.?? ?????????????? cricket fans. The ICC Men’s T20 World Cup in 2022 for example generated ??.???? ?????????????? views across all ICC platforms, with a global TV audience of ??.???? ??????????????+. The numbers are staggering. But when it comes to Web3, Cricket hasn’t had the most successful journey. In late September 2023, the International Cricket Council (ICC) and Layer 1 blockchain NEAR announced a multi-year partnership - to boost ‘fan engagement through Web3’. They became the ICC’s official Blockchain Partner until the end of 2025. The press release said NEAR would ‘assist in increasing fan engagement, bringing the sport to new audiences and providing long-term value to fans’. ?? ??????????????’?? ???????? - ?????? ???????? ???????????????????? ???????? The partnership between ICC and NEAR Foundation begins with a prediction game, Captain’s Call, where users are challenged to create winning combinations across the three facets of cricket — batting, bowling and fielding. The game is linked to real-life events, and as they unfold, the team’s performance on the pitch directly impacts a user’s score. There is a leaderboard for users to see where they are ranked and weekly winners are awarded prizes including match tickets, exclusive events, men’s CWC merchandise and digital ownable content. ?? ???????????????? Two key areas really interested me in what these brands want to do together: 1) Interoperability 2) Meeting fans where they already are Web3 promises an interoperable future, but so far, when mixed with big IP deals, it’s been siloed. That’s for obvious reasons, of course, but in the future — for sports brands to have a true impact on their fans with this technology that may well have to evolve. There are many propositions that are trying to create new applications or new platforms. But unless the proposition is incredibly strong, or there is some perceived value around exclusivity — strongarming a fan into signing up with email and password for something greenfield means you are starting in a deficit. Even Starbucks allowed users to sign in to Odyssey, their Web3 loyalty app, via their Starbucks login credentials. Even Instagram wanted to have NFTs sold natively in the app… but ended up partnering with NFT creators who were already selling content elsewhere, which never made sense. Nike have .SWOOSH, but their first physical drop TINAJ is being debuted in the SNKRS app.