Willpower

TOMORROW!!! Imagine this post but more speakers, more brands, more activations, more experiences. We can't even put it into words.. you just have to be there to find out. ??Austin, TX | March 8 | Invite-only Join the waitlist: https://lu.ma/h3c1h304 Follow us on Instagram for BTS moments, speaker highlights, and live updates throughout the event! ?? https://lnkd.in/gdZZKzNb https://lnkd.in/gP8tTx3B

?? FINAL PANEL ANNOUNCEMENT – That means #WellnessHouse is TOMORROW! ?? Breaking into retail is one thing—staying on shelves and driving long-term success is another. The Blueprint for Retail Success panel will dive into what it really takes to land on shelves, win in retail, and build a brand that lasts. ?? Panel: The Blueprint for Retail Success ?? Moderator: ?? Adam Herman, MBA – Revenue & GTM Leader, Power Digital Marketing ?? Speakers: ?? Melissa Ferrie – VP of Sales, Graza ?? Devon Freeman – VP of Sales, Momofuku ?? Katie Streepey – Director of Trade Marketing, Catalina Crunch From navigating retail partnerships and optimizing distribution to scaling sales strategies and driving brand loyalty, this panel is a must-attend for CPG brands ready to break in—and stay in. ?? Wellness House | March 8 | 8:30 AM - 5:30 PM | Austin, TX Who’s joining us tomorrow at Wellness House? ?? #WellnessHouse #CPGBrands #RetailSuccess #BrandGrowth #SalesStrategy #CPGIndustry #RetailStrategy #ConsumerBrands #GoToMarket #RetailMarketing #ShelfSuccess #BrandLoyalty

?? TOMORROW IS THE DAY! ?? Wellness House 2025 is finally here! ?? We’re just a day away from an unforgettable day of movement, connection, and conversation with the most forward-thinking brands and leaders in wellness, CPG, and lifestyle. Last year set the bar high—this year, we’re taking it even further. #MoreBrands, #MoreExperiences, and even #MoreWaysToConnect. ?? Watch last year’s highlights to see what’s in store! ?? What to Expect: ??♂? Kickoff With Movement – The NADS Organic Underwear Run led by Eric Hinman x Huckberry ??? Big Conversations – Panels on brand loyalty, innovation, and the future of wellness ?? Game Time – Pickleball Party w/ Texas Ranchers ft. TONA Activewear gifting leggings to players ??♂? Recovery Activations + Experiences – Immerse in wellness with Kohler Co. & KLAFS GmbH contrast therapy, Hyperice compression therapy, Fit Truk mobile gym experience & more ?? Gift Bags For All Attendees – Packed with must-have products from top wellness brands ?? Fuel for the Day – Nourish yourself with fresh, feel-good eats from sweetgreen, plus a little indulgence from Toss Pizza! ?? Sip & Socialize – La Caza Tequila for a smooth, sippable unwind with SAGA Beverages Wellness Shots, plus NA brews from Best Day Brewing & Athletic Brewing Co. Brewing—because this is a wellness event! ?? ALL The Vibes – Live Saxaphone Player & DJ and a beautiful sunny Saturday Who’s ready? We’ll see you bright & early tomorrow, Austin!! #WellnessHouse2025 #CPG #BrandBuilding #Community #WellnessInnovation A HUGE thank you to PrettyDamnQuick, FERMàT, J.P. Morgan, Hyperice, Texas Ranchers, Koley Jessen P.C., L.L.O., Power Digital Marketing, and Klaviyo for helping us set the stage for an unforgettable wellness journey.

SPEAKER ANNOUNCEMENT: Jack Savage is joining #WellnessHouse 2025 Jack is transforming the way we think about coffee and daily rituals. As the founder of Everyday Dose, he’s built a brand that replaces traditional coffee with a functional blend of mushrooms, collagen, and nootropics—designed to enhance focus, energy, and overall well-being without the jitters or crash. With over a decade in nutrition, biohacking, and wellness innovation, Jack has created a product that isn’t just a coffee alternative—it’s a new approach to fueling the mind and body. At Wellness House 2025, Jack will speak on the Starting & Scaling DTC Brands panel, sharing his experience building a wellness-focused CPG brand, disrupting the beverage industry, and redefining functional nutrition. ??Austin, TX | March 8 | Invite-only Few spots left, apply now → https://lu.ma/h3c1h304 With support from PrettyDamnQuick, FERMàT, J.P. Morgan, Hyperice, Texas Ranchers, Koley Jessen P.C., L.L.O., Power Digital Marketing, and Klaviyo we're setting the stage for an unforgettable wellness journey. #WellnessHouse2025 #CPG #Wellness #Biohacking #Nootropics #Entrepreneurship

We’re kicking off #WellnessHouse 2025 with movement and conversation that fuels the future of brand building! The day begins with the NADS Organic Underwear Run, led by none other than Eric Hinman, 5x Ironman, endurance athlete, and brand builder, alongside lifestyle brand Huckberry. This run sets the tone for the day—pushing limits, fostering connection, and embracing resilience. From there, Eric Hinman will lead us seamlessly into: Panel #1: Beyond the Transaction—Building Brand Loyalty Through Community & Content. This discussion explores how brands go beyond selling products to create authentic storytelling, strategic partnerships, and lasting brand loyalty. Panelists: ? ??Moderator: Bill Murphy, CEO, Willpower ? ??♂? Eric Hinman, Influencer Marketing – Endurance athlete, entrepreneur, and brand builder known for his work with top fitness and wellness brands to create engaged communities. ? ?? Bob Mott – GM of Media at Huckberry, leading strategy at the intersection of content, commerce, and community to scale digital-first brands. ? ?? Bryan Cano – Head of Marketing at True Classic, driving brand evolution and deepening customer relationships through innovative marketing. In a crowded marketplace, brands that build real connections stand out. Join us as we explore strategies that create impact #BeyondTheTransaction. #WellnessHouse2025 #BrandLoyalty #CommunityBuilding #Authenticity #Ecommerce #CPG #Storytelling

SPEAKER ANNOUNCEMENT: Miki Agrawal is joining #WellnessHouse 2025 Few entrepreneurs have disrupted industries like Miki Agrawal. Ranging from THINX to TUSHY - hellotushy.com to HIRO Technologies she has built category-defining brands that challenge norms and create lasting impact. At Wellness House 2025, Miki will take the stage for Starting & Scaling DTC Brands, sharing her insights on building disruptive businesses, creating brand loyalty, and navigating the challenges of scaling in an evolving market. We’re excited to learn from her experience in breaking barriers, growing mission-driven companies, and redefining what’s possible in DTC. With support from PrettyDamnQuick, FERMàT, J.P. Morgan, Hyperice, Texas Ranchers, Koley Jessen P.C., L.L.O., and Power Digital Marketing, we're setting the stage for an unforgettable wellness journey. #WellnessHouse #AustinTX #HealthAndWellness #Pickleball #CPG #Networking

A Huge Thank You to Our #WellnessHouse2025 Sponsors! ?? Wellness House 2025 wouldn’t be possible without the incredible support of our sponsors—leaders in commerce, finance, legal, marketing, and performance who are helping us bring this experience to life. ?? Shoutout to: ?? PrettyDamnQuick – Empowering eCommerce brands with personalized, high-converting checkout experiences that maximize profits. ?? Klaviyo – A leading customer platform that helps brands build stronger relationships through personalized email and SMS marketing. ??? FERMàT – Creating seamless shopping experiences by integrating commerce directly into content—no redirects, just higher engagement and sales. ?? Hyperice – Bringing compression therapy to Wellness House 2025, giving attendees access to cutting-edge recovery technology designed to reduce soreness and improve circulation. ?? Power Digital Marketing – A full-service digital agency delivering customized performance marketing strategies to fuel business growth. ?? Texas Ranchers – Hosting an exclusive pickleball clinic at Wellness House, bringing a fun, active, and community-driven experience to the event. ?? J.P. Morgan – The trusted advisor and banking partner to 7,000+ early-stage companies, providing the tools, insights, and advice to scale from first funding to global impact. ?? Kohler Co. – Elevating recovery at Wellness House with contrast therapy, offering hot and cold immersion experiences to optimize performance and well-being. ?? Koley Jessen P.C., L.L.O. P.C. – Offering expert legal services in corporate transactions, employment law, litigation, and estate planning to help businesses navigate growth and compliance. Thank you for helping us create an unforgettable experience at #WellnessHouse2025. See you in Austin! ??? #WellnessHouse #CPG #Innovation #Growth #Entrepreneurship #Marketing #Wellness #Recovery #Pickleball

Introducing the The Brands of #WellnessHouse 2025 ! ?? Excited to have: ??Wellness & Nutrition: OLIPOP PBC, Nutrabolt, Yellowbird?, Graza, , SuperCoffee, poppi, Catalina Crunch, NUFS - Gluten & Seed Oil Free Crackers, Vibe Gummies, Best Day Brewing, Everyday Dose, ???Performance & Recovery: Hyperice, Fit Truk, Onnit, TONA Activewear, SAGA Beverages ??Lifestyle & Home: TUSHY - hellotushy.com, Hi Human Kohler Co., KLAFS GmbH, Pacifica Beauty, The Estée Lauder Companies Inc. ??Apparel & Gear: True Classic, Buttercloth, Huckberry And because it wouldn’t be Wellness House without some exclusive perks… ??TONA Activewear is giving out leggings during the Pickleball Party—get ready to play in style. ??♂?NADS Organic Underwear is gifting underwear to everyone participating in the morning run—because endurance starts with the right gear Huckberry is sending full outfits for the first 50 ppl that registered! ?? Austin, TX | March 8th | Application-only ?? Exclusively for consumer brands | Limited spots | Apply now → https://lu.ma/h3c1h304 With support from PrettyDamnQuick, FERMàT, J.P. Morgan, Hyperice, Texas Ranchers, Koley Jessen P.C., L.L.O., Power Digital Marketing, and Klaviyo we're setting the stage for an unforgettable wellness journey.

SPEAKER ANNOUNCEMENT: Justin Mares is joining #WellnessHouse 2025 Justin Mares isn’t just building brands—he’s shaping the future of functional food and health innovation. As the founder of Kettle & Fire , he helped make bone broth a pantry staple, leading one of the most successful brands in the space. He’s also the co-founder of Truemed, a company unlocking HSA/FSA dollars for health-boosting products, making wellness more accessible. A serial entrepreneur and investor, Justin has built and scaled mission-driven brands that prioritize real impact, sustainability, and better-for-you solutions. At Wellness House 2025, he’ll be joining the Starting & Scaling DTC Brands panel to break down what it takes to build, scale, and stand out in today’s competitive market. ?? Austin, TX | March 8 | Invite-only https://lu.ma/h3c1h304 ?? Free for consumer brands | Limited spots | Apply now → https://lu.ma/h3c1h304 With support from PrettyDamnQuick, FERMàT, J.P. Morgan, Hyperice, Texas Ranchers, Koley Jessen P.C., L.L.O., Power Digital Marketing, and Klaviyo we're setting the stage for an unforgettable wellness journey. #WellnessHouse2025 #CPG #FunctionalFood #BetterForYou #Entrepreneurship #BrandBuilding

Willpower ?? Hyperice ?? Kohler Co. ?? Willpower Performance Collective