WillowTree

Excited to announce that our Retail Experience experts are on-site at Shoptalk Fall in Chicago! ?????? At WillowTree, we're passionate about creating exceptional #retail experiences. Want to see how we're revolutionizing the industry? Check out our "2 Weeks to Better" docuseries episode featuring an enhanced buy-online-pickup-in-store (#BOPIS) experience: https://lnkd.in/eS_GQcvJ Let's connect and discuss how we can transform your retail strategy! https://lnkd.in/eYn-ajeR #Shoptalk #RetailInnovation

Billie Loewen is back from #BrazeForge24 and has lots to share! Her guest on the latest #RoomForGrowth podcast episode is Mitch Walden, Sr. Director of Digital & Loyalty at Scooter's Coffee. In just nine months, Scooter’s partnered with WillowTree to completely overhaul its mobile app, loyalty program, and MarTech stack, integrating platforms like Braze to achieve real-time customer engagement and drive revenue growth. In this clip, Mitch shares two keys to success in #qsr #loyalty: 1?? Unique, brand-centric rewards, and 2?? Program sustainability that supports a 12-month roadmap and 5+ years of adaptability. Check out the full episode here: https://lnkd.in/eugUgKZX And DM us if you're interested in guesting on the show, we'd love to connect!

Your #AI #chatbot might be telling secrets ???? ? Prompt exfiltration is one of the most dangerous types of #LLM attacks. The latest post from Yelyzaveta Husieva and Michael Freenor on our #Data & AI Research Team (DART) dives into why — and what you can do about it. ? Key insights include: ?? Prompt exfiltration can expose proprietary information, customer data, financial details, and more. ?? ?? Detection is extremely challenging due to the variety of ways an attacker could exfiltrate a system prompt, then use it to exploit the underlying LLM. ?? We propose a new framework for defining "hard" and "soft" exfiltration attacks. ?? Current detection methods are limited, but there are steps you can take now. ? Learn how to secure your systems ?? https://lnkd.in/em2t3SJE ? #ResponsibleAI #Security #DigitalInnovation

??? ChatGPT's #AdvancedVoiceMode: The Future of AI-Powered Conversations? OpenAI has just unveiled a fascinating voice tech feature representing the next step in emotional intelligence and how we interact with AI systems. WillowTree Practice Advisor Andrew Carter shares why he's excited about the business implications and use cases across industries (https://lnkd.in/efwKQDWZ): Key highlights: ? Unprecedented emotional intelligence and character voicing ? Real-time, natural conversations with AI ? Potential to transform customer service, training, and user experiences ?? Industry applications and use cases might include: ? Telecommunications: Enhanced customer service training ? Financial Services: More engaging and personalized digital banking assistants ? Health & Wellness: Emotionally intelligent mental health support applications ? Travel & Hospitality: Multilingual virtual concierge services What's your take on this breakthrough? Share your thoughts below! ?? Are you ready to explore how emotionally intelligent AI can create better voice-first experiences for web and mobile apps? Let's connect and explore how WillowTree can help your business stay ahead of the curve: https://lnkd.in/gHNazw3A #AIInnovation #DigitalExperience #ConversationalAI #FutureOfTech

?? WillowTree is heading to Shoptalk Fall next week in Chicago, and we’re excited to dive into what’s fueling retail innovation. ????? Digital transformation isn't just about eCommerce anymore. Technology is revolutionizing every aspect of retail — from physical stores to personalized loyalty to next-gen mobile apps. WillowTree is proud to partner with some of the world’s most admired retail brands to transform consumer relationships through thoughtful digital experiences. ?? Want to unlock the full potential of retail innovation for your brand? Connect with our onsite team, including Chris Westall, Chief Marketing Services Officer, and David Shaw, Retail & Consumer Goods Practice Lead. They're ready to discuss how WillowTree can help you create digital experiences that delight customers and drive your business forward. Let's meet up and explore the future of retail together! ?? https://lnkd.in/ejE2YsBp #Shoptalk #ShoptalkFall #RetailInnovation

Design isn't just about aesthetics — it's a critical driver of business success. At WillowTree, we've seen firsthand how strong design leadership can transform digital experiences and deliver measurable ROI. In her latest article (https://lnkd.in/eFRYg73g), WillowTree Group VP of Design Rachel Hatley-Starnes shares key benefits of strategic design leadership: 1?? Alignment of brand vision with user needs 2?? Increased customer engagement and loyalty 3?? Improved product adoption and user satisfaction 4?? Enhanced cross-functional collaboration 5?? Accelerated innovation and time-to-market Are you leveraging the full potential of design leadership in your digital strategy? Let's connect and explore how WillowTree can help you harness the power of strategic design to transform your digital presence and achieve your business goals: https://lnkd.in/gFGUJMSh #DigitalExperience #DesignLeadership #StrategicDesign #UserExperience #DigitalTransformation

As per OpenAI's Brad Lightcap on CNBC, Apple Intelligence will profoundly change the human machine interface on mobile devices, causing every major app to be completely redesigned in 2025. WillowTree and TELUS Digital have long been believers in the power of multimodal voice technology. Everything predicted in the book "Sound of the Future" is happening right now. #ai #chatgpt #apple #conversationalai https://lnkd.in/eYrcXNyx

Yesterday's City x City S?o Paulo was a wonderful opportunity to connect with other Braze partners and customers in Brazil! The WillowTree team had a great time sponsoring the event and meeting new friends in the industry. I want to give a special thanks to my colleagues Arthur Testa, Marcio Cerqueira, Tevin Williams, and Heloísa Mandil for their support of the event!

?? Are You Blue Teaming Your AI Applications? As AI becomes increasingly integrated into our daily lives, ensuring the safety and security of these systems is paramount. At WillowTree, we're at the forefront of innovative AI security solutions, and we're excited to share our groundbreaking approach: AI Blue Teaming with LLM-Generated Guardrails: https://lnkd.in/eT8qgW5A Key Insights: ? Traditional red teaming isn't enough. We need proactive blue teaming to fix vulnerabilities. ? LLM-generated guardrails offer a powerful, cost-effective solution for input filtering. ? Our approach leverages AI's strengths without exposing systems to jailbreaking risks. ?? The Process: 1. Feed examples of user queries labeled as "attack" or "not an attack" 2. Incorporate the chatbot's Code of Conduct 3. Generate multiple sets of guardrails using LLMs 4. Test and optimize guardrails on labeled data ?? Benefits: ? High recall in detecting potential attacks ? Continuous guardrail generation based on new data ? Reduced manual effort and cost in producing strong security measures ?? Real-world Impact: By implementing LLM-generated guardrails, businesses can significantly enhance their AI systems' security, protecting against unauthorized use and potential vulnerabilities. Ready to fortify your AI defenses? WillowTree's Data and AI Research Team (DART) can design robust guardrails tailored to your specific needs, ensuring your AI systems remain secure and compliant:?https://lnkd.in/gdtJNcFn #AISecurityInnovation #LLMGuardrails #DataAndAIConsulting #B2BTech

October 11th is our second annual GENUX Symposium! I'm so excited about our lineup this year. Leading designers, creatives, writers, researchers, educators, and technologists will share their viewpoints on how design can be a catalyst for positive change and the challenges we face in realizing that. We'll touch on branding for non-profits, sustainability in design, the impact and opportunities of AI, and how we can learn from the past as we design for the future. It will be an afternoon of new ideas and new perspectives with a fantastic community of Boston designers. Get your tickets now! Discounts available for AIGA members and students. https://genuxboston.com/