Willow Innovations, Inc.

ICYMI: Last week, we partnered with Bobbie to address two crucial issues as we head into one of the busiest travel seasons of the year: Empowering Moms: Ensuring that parents know their rights when traveling with breast milk, formula, or feeding essentials like pumps and bottles through Transportation Security Administration (TSA) ?? Advocating for the BABES Enhancement Act: Working to secure consistent, safer, and cleaner guidelines for traveling with infant food, so that feeding parents can travel with peace of mind. We've heard horrifying stories from both our team and community members about their challenging TSA experiences, and it's time for change. In just a few days, over 230 letters have already been sent to lawmakers, sharing personal stories and urging them to support the passage of this bill. ?? If you'd like to add your voice, Bobbie has made it easy: simply visit the link below to share your experience and make your voice heard. https://lnkd.in/gAUDxamE

Since the beginning, we’ve been committed to building a stronger support system for moms —?not just when it comes to pumping and breastfeeding, but at every stage of their journey. So we’re thrilled to announce the launch of our partner Ema - The AI for Women, the first conversational AI tool specializing in women’s health, in the Willow app. Clinically validated and trained by experts, Ema can answer questions on topics ranging from plugged ducts to periods to perimenopause. Unlike search engines, responses are personalized and reviewed by real people, so you get information you can trust. And unlike chatbots, Ema can communicate with empathy and compassion —?giving moms what they need when life feels crazy. Because moms deserve a village.?And moms deserve better. ? Download the FREE Willow App to learn more about Ema and feel more supported in your postpartum journey. ?

"The status quo Is. Not. Ok.??Breastfeeding rates, rates of under-treated maternal mental health disorders, and rates of maternal mortality?Are. Not. Ok.?And, we at Willow are on a mission to create change." We believe that moms deserve better in their postpartum and parenting journeys. That’s why our CEO, Sarah O'Leary, recently sat down with The Mother Chapter to share her personal postpartum experience and how that's fueled her commitment to improve women's health technology and advocate for better support for mothers. Read the full Q&A ?? https://lnkd.in/eU3y96eE

A Haunted House for moms who pump at work????? ?? "Can’t you just pump in the bathroom?” ?? "No, we don’t have a fridge where you can store your breast milk.” ?? “You’re going to distract your coworkers if you pump at your desk.” ?? “You’ve got 10 mins, make it quick.” ?? "Oops, sorry didn’t realize you were pumping in here.” Halloween might be filled with fright, but the horrors working moms face are way scarier. If you’re returning to work from maternity leave and plan to pump, It’s important to understand your rights and the support your workplace is legally required to give you. Learn more about what accommodations you're entitled to: https://lnkd.in/eziH2TQ2 P.S. There's still time to RSVP for our FREE virtual event "Navigating The Return to Work After Parental Leave" that's today, 10/29, at 2 PM ET. Sign up here: https://lnkd.in/eVEtwT7M

Mark your calendar! ?? This Tuesday, 10/29, our very own Willow Mom Coach will join The Mom Project, Auggie and Parents Pivot for a FREE virtual event to discuss "Navigating The Return to Work After Parental Leave." The panel is designed to support parents in the often daunting process of returning to work, where we will chat about the challenges of balancing a shift in identity, priorities, and time. We'll also share valuable insights on managing career and family, followed by a live Q&A to help answer questions and provide personalized guidance for your transition. ?? Bonus: One lucky attendee will win a free Willow Go wearable breast pump! RSVP: https://lnkd.in/eVEtwT7M

We are heartbroken by the images of devastation caused by Hurricane Helene and Milton — and the stories shared by members of the Willow team who call North Carolina and Florida home. We know that pumping and breastfeeding can't stop for a natural disaster. So we're glad to be able to donate breast pumps to Baby2Baby, an organization that does critical work for moms and families in need. Our hope is that the ability to pump hands-free will give moms just a little bit of their time back, and help them focus on their road to recovery without being tethered to the wall. To learn more about how you can support families impacted by these hurricanes, visit: https://lnkd.in/gBjY24Xh. And if you know someone who is still weathering the storm, show them?in the comments below.

We are incredibly proud Willow Go was named the BEST Wearable Breast Pump in 2024 by Babylist! But what's even more exciting is the input from parents - real Willow Go moms - that helped make this happen. "After testing multiple wearables, talking with lactation experts and considering feedback from thousands of parents, we recommend the?Willow Go?as the best wearable breast pump for most pumpers. It outperforms the competition and offers value, efficiency and customization options to maximize on-the-go pumping sessions." We invented a better way to pump that provides moms with more comfort, more support, more freedom and more milk because that's what moms deserve. Learn more about why Willow Go was voted #1: https://lnkd.in/e44arxNM

"I think there’s so much power in motherhood — this essential power of giving life and nurturing families. I like to imagine how we can shape the world if we recognize and lean into that collective power." We love this soundbite from our CEO Sarah O'Leary who sat down with the Maternal Care Institute to talk about the future of maternal care, how she balances "work life" and "mom life," what she'd do with a magic wand, and more. Read the whole interview below and tell us what message of empowerment you'd share with moms in the comments!?

We have always been driven by the belief that moms deserve better — not just when it comes to breastfeeding, but at every point along their postpartum and parenting journeys. This is why we're so proud to share a recap of our CEO Sarah O'Leary's recent trip to the Capitol with our partners at Chamber of Mothers. The focus was on policy, not politics — paid family leave, affordable childcare, reversing the maternal mortality rate, and finding ways to help American families flourish. Our “why” is simple: we’re fighting for the women who aren’t able to advocate for themselves, whether that’s because they’re deep in the early days of motherhood, or lacking the support structures necessary to speak out and speak up.?? These conversations are so important, and we're honored to have them alongside the Chamber of Mothers team. For more on our trip, including ways to learn about the issues we discussed in D.C., check out our blog.

Our CEO Sarah O'Leary has arrived in the Capitol with Chamber of Mothers to advocate for the passage of the bipartisan Maternal Health Momnibus Act. We're thrilled to be fighting for the rights that moms and families deserve alongside our partners and so many other activists. You can watch this space to follow along and text PUMPED to 707070 to support this important work. Because we're all in this together. ??