Wildfire Systems, Inc

Hopefully your Black Friday/Cyber Monday cashback rewards promos and messaging are in place and ready to rock next week! While we do advocate for early promotions, there's still time to put some more finishing touches on your marketing, and maybe get some new last-minute ideas to implement from our Client Marketing Team's recommendations for Q4 rewards program marketing: https://hubs.la/Q02YKJHQ0

According to our latest consumer survey, 59% of all customers would consider a digital wallet from their bank important. But that number leaps to 76% of Gen Z respondents. A digital wallet offering including shopping rewards and coupon features could give banks a stronger chance to attract younger, digitally inclined customers. Plus, ensuring the wallet has appealing value-added services and rewards can also serve to increase tender preference among Gen Z customers who could become lifelong bank loyalists. Read about how banks can capture this next generation of banking customer in Wildfire CRO Shawn Conahan's article for Fintech bloom: https://lnkd.in/darck8kG

We're hiring! Wildfire has open roles across a variety of career specialties to support our explosive growth: - Senior Manager, Client Marketing - Data Quality Specialist - Senior Product Manager - Front End Software Engineer Visit our Indeed page to view job descriptions and to apply. https://hubs.la/Q02YFwXT0 Note: Please NO agencies and please do not message the Wildfire LinkedIn page; all applications must go through the link above. Thank you and good luck!

From The Wall Street Journal, great video series on the backstory of how American Airlines created the first airline loyalty program (and why those loyalty programs today are sometimes valued more than the airline itself.) https://hubs.ly/Q02YDt4X0

Unsure how to track the performance of your cashback rewards program? Wildfire's client marketing strategy team will help you on all aspects, from identifying which metrics to track, to monitoring progress, to optimizing your marketing based on data from our proprietary client reporting tool. Wildfire's Sr. Director of Client Marketing Strategy, Aurea Calvo Almeida, breaks down our process in our latest post: https://lnkd.in/gZbwVUnE

Retailers, just consider this your list of "what not to do" this holiday season, from Retail Dive! https://hubs.la/Q02Y8t0T0

Card-Linked Offers vs. Online Shopping Rewards: What's the difference? We put together this comparison infographic to help you understand how card-linked rewards work compared to online shopping rewards and learn more about the different options available to deliver rewards for shopping to your customer base. https://hubs.la/Q02XCPxc0

Earlier today we posted about living in The Loyalty Era, and why creating value for customers has become so critical today. ??Marigold recently released their 2024 report on Relationship Marketing Trends illustrating this very point. That report states over 1/3 of customers have switched brands over the past year, and the top offering that would convince them to come back was related to saving money (e.g. creating more value!) Download the Marigold report on Financial Services relationship marketing here, courtesy of The Financial Brand: https://hubs.la/Q02Y6kF20 (Image credit: Marigold)

We are living in The Loyalty Era. When every bank is effectively fighting for the same “new” customers to grow deposits, the only viable growth strategy is to capture another bank’s customer. That’s why creating value for customers and increasing retention has become even more critical today. Wildfire CRO Shawn Conahan outlines how we got here today, and what to do to deliver more value for customers, to drive more... you guessed it... Loyalty. Get the whitepaper: https://lnkd.in/gEjBsb6i

This Rakuten study illustrates an interesting dichotomy for this holiday shopping season - 79% of marketers are confident they'll hit their Q4 2024 sales goals, but 81% of consumers say they don't plan to increase their holiday spend this year. Plus, 98% of marketers feel shoppers will remain loyalty to brands, while consumers are... not so much: 42% say they will prioritize the lowest price. Rakuten notes this is a great opportunity for brands to offer value below simply low prices, in the form of free shipping, cash back, and other extras, to capture those value-hungry holiday shoppers. https://hubs.la/Q02X-N4v0