Wildfire Systems, Inc

Happy Thanksgiving eve, everybody! We hope you have a lot to be thankful for this year. Here at Wildfire, we are grateful for our clients and our merchant partners for contributing to our success, for the hard work and dedication of our amazing team, and for our investors for their continued support. ?? Thank you. Please enjoy a wonderful holiday this week.

Further proof that we are living in the Loyalty Era! from PYMNTS: "Amazon vs Walmart Holiday Battle May Come Down to Loyalty Programs" https://hubs.la/Q02ZcBL20 See why loyalty matters more than ever in our whitepaper, "Thriving in the Loyalty Era," and get our recommendations for making loyalty work for your business: https://hubs.la/Q02ZcDkc0

?? Whoa! Adobe Analytics projects mobile shopping will drive 53% of online holiday spending this year. And as this article from Modern Retail notes, retailers are hard at work upping their shopping experience for mobile users. https://hubs.la/Q02ZcnwK0 So shouldn't your cashback rewards program be available on mobile to reward those shoppers, too? Wildfire's mobile cashback browser extensions can increase the surfaces where your program is available as the shift to mobile shopping intensifies. Curious? Download our Technical Integration Guide to get an idea of the technical lift involved with our mobile cashback extensions: https://hubs.la/Q02Zcm0h0

Excited to see (hear?) Kristy Caylor, CEO of Wildfire client Trashie on the New York Magazine's Pivot Podcast with Scott Galloway and Kara Swisher. (Kristy's interview starts at 49:37) Trashie is addressing the problem of textile waste with their Take Back Bag. It helps consumers divert unwanted clothing & textiles from landfills by sending it to Trashie, who in turn grades and sorts the materials to recycle appropriately. Trashie customers receive TrashieCash? for their returned goods, which they can redeem for rewards on the Trashie platform. Wildfire powers Trashie's Chrome extension, which earns customers additional TrashieCash??for their online purchases. Learn more and support Trashie at https://www.trashie.io/

Forrester projects U.S. retail sales will increase 3.7% year over year to $1 trillion this holiday season. They also project online holiday retail sales this year will be $257 billion of that total (a 10.1% increase vs 2023.) (Here's a round-up from Retail Dive of a couple of other projections from the likes of the National Retail Federation and Deloitte: https://lnkd.in/gb3iuQ8m) As we head into Black Friday next week, how do YOU think U.S. online sales will perform this holiday season? Answer in our poll below:

Hopefully your Black Friday/Cyber Monday cashback rewards promos and messaging are in place and ready to rock next week! While we do advocate for early promotions, there's still time to put some more finishing touches on your marketing, and maybe get some new last-minute ideas to implement from our Client Marketing Team's recommendations for Q4 rewards program marketing: https://hubs.la/Q02YKJHQ0

According to our latest consumer survey, 59% of all customers would consider a digital wallet from their bank important. But that number leaps to 76% of Gen Z respondents. A digital wallet offering including shopping rewards and coupon features could give banks a stronger chance to attract younger, digitally inclined customers. Plus, ensuring the wallet has appealing value-added services and rewards can also serve to increase tender preference among Gen Z customers who could become lifelong bank loyalists. Read about how banks can capture this next generation of banking customer in Wildfire CRO Shawn Conahan's article for Fintech bloom: https://lnkd.in/darck8kG

We're hiring! Wildfire has open roles across a variety of career specialties to support our explosive growth: - Senior Manager, Client Marketing - Data Quality Specialist - Senior Product Manager - Front End Software Engineer Visit our Indeed page to view job descriptions and to apply. https://hubs.la/Q02YFwXT0 Note: Please NO agencies and please do not message the Wildfire LinkedIn page; all applications must go through the link above. Thank you and good luck!

From The Wall Street Journal, great video series on the backstory of how American Airlines created the first airline loyalty program (and why those loyalty programs today are sometimes valued more than the airline itself.) https://hubs.ly/Q02YDt4X0

Unsure how to track the performance of your cashback rewards program? Wildfire's client marketing strategy team will help you on all aspects, from identifying which metrics to track, to monitoring progress, to optimizing your marketing based on data from our proprietary client reporting tool. Wildfire's Sr. Director of Client Marketing Strategy, Aurea Calvo Almeida, breaks down our process in our latest post: https://lnkd.in/gZbwVUnE