2024 was a transformative year in fitness, wellness and healthcare.?In many ways, this year was a reset in a return normalcy.
We returned back to travel, the office, and routines.?We put the pandemic in the rear view mirror and dropped our anxiety around large groups and other pandemic era behaviors.
We engaged in back in fitness and incorporated wellness.?While our healthcare system continues to struggle with innovation, consumers took health into their own hands - largely driven by influencers such as Andrew Huberman, Peter Attia, Stacey Sims, and others while wearables unlocked previously unavailable health insights on your phone.
For gyms, premium and HVLP 2.0 scaled while the middle market attempts to bolster its offerings by bringing more value to members.?As big box gyms created their own experiential offerings, boutique fitness looked for ways to remain relevant while commanding a premium.
Pilates aside, most boutique offerings struggled to achieve pre-pandemic unit economics.?Most emerging brands have leaned into tech to differentiate themselves from other boutiques and big box offerings including Nike Training Studios, OrangeTheory Fitness and Strong Pilates.
We are on the precipice of a healthcare evolution that has been catalyzed by AI and GLP-1.?The synergies between the two are only starting to be realized but they will have a profound impact our nation’s healthcare capabilities with the fitness industry as a leading partner.
As I look back at 2024 - I am proud of what we were able to accomplish as a team with our friends, partners and clients.
?? Shipping New Digital Products for brands including PVolve, Hydrow, OrangeTheory, Life Time Inc., iFIT, MyRow, Beachbody, and more.
?? Locked into the pilates boom with Your Reformer, Skop and STRONG Pilates?.
??Executed on strategy and ideation with leading brands including Abbott, ABC, Gainful, LeeJam, LesMills, Polar, and Apple.
?? Our strongest year of partnerships with new and old including Mux, EGYM, Feed Media Group (FMG), Miri.AI, Sahha, asensei, Prism Labs, Inc., Flex (YC S23), Feat Clothing, and more.
?? Strategy and Advisory for over $250M in Enterprise value for brands including Speede, Hydrow, CityRow, WaterRower, Ladder, obé Fitness, Sportstech, FORT?, Wild.AI.
?? Launched Bridge Health to seamlessly connect fitness with healthcare.?Excited for our 2025 launch partners!
???LIFTS becoming the #1 B2B podcast in fitness with my co-host Matthew Januszek.
?? Attended 10 conferences in 4 continents!
I feel like I have made more connections with more people and brands in 2024 than I have in any other year. This platform was a large reason for that - thank you!
Ultimately, nothing in our industry can be achieved without the incredible people and their passion for a healthier world.?I am incredibly humbled and grateful for this community.
The future is looking bright and I cannot wait to go into 2025 with you!
?? Wishing everyone a Happy New Year.
#nye #2024 #2025