Widewail

Dealership Google ratings are slipping in every region so far in 2025. NE: 4.47 ↓ South: 4.41 ↓ Midwest: 4.46 ↓ West: 4.30 ↓ Why? One theory: Fewer reviews mean less balance = lower ratings. How much is review volume down in 2025? More here:

We’re excited to introduce Melissa, whose diverse background and dynamic energy are already making an impact. A VTC graduate with a bachelor’s in Business Management, she’s always had a passion for finance, taking every accounting class available before earning a Master’s in Creative Writing—a blend of precision and creativity that’s truly unique. Before joining Widewail, she brought her talents to roles like Director of Finance at a private school, where the work was rewarding yet demanding. She was most drawn to Widewail’s hybrid setup, collaborative culture, and startup vibe, finding a team spirit that complements her drive and enthusiasm. Outside of work, she’s a true Renaissance woman! From riding her Honda Shadow 750 motorcycle across the country to excelling at trivia nights, her adventurous side shines. She’s also an avid hiker, and book club devotee, and once even met the legendary Margaret Atwood! Another fun fact about Melissa: she has seen Einstein’s brain (whaaaat!?) #WailOn!

Ignoring your online reviews is costing you more than you think. ?? For businesses today, reputation is everything. Online reviews play a huge role in shaping it. Yet too many businesses still overlook the impact of review management, and it’s hurting their bottom line. ?? In our latest blog, we break down: ?? Why ignoring reviews sends the wrong message to potential customers ?? How a lack of engagement can lead to lost revenue ?? Actionable tips to improve your online presence Whether it’s responding to positive feedback or addressing customer concerns, active review management helps build trust, loyalty, and sales. Don’t leave your reputation (or revenue!) to chance. ?? Read the full blog here: https://lnkd.in/e9nhqyPu #ReputationManagement #OnlineReviews #CustomerEngagement #Widewail #DigitalMarketing #BusinessGrowth #ReviewStrategy

We’re still riding high from the incredible Multifamily Social Media Conference in Napa! ?? From insightful sessions on marketing trends to invaluable conversations with multifamily pros, it was three days packed with learning, networking, and plenty of inspiration. One of our favorite highlights? Co-sponsoring the unforgettable Lobster Boil alongside Trevor Park! The combination of great food, great company, and the beautiful Napa setting made for an evening we won’t forget anytime soon. ???? It was the perfect chance to unwind and connect with industry leaders in a relaxed, fun environment. To everyone we had the chance to meet and collaborate with: THANK YOU for making the conference such a rewarding experience. We’re looking forward to continuing these conversations and building on the momentum from Napa. See you next year! ?? #Multifamily #SocialMedia #NapaConference

Customer feedback isn’t just a story. It’s a strategy. AI is transforming reviews from scattered anecdotes into actionable insights, giving businesses the power to see patterns, predict challenges, and improve experiences at scale. ?? Are you still reacting to feedback, or are you using it to get ahead? Read more here >>> https://lnkd.in/e3XBYNTn

Renewals are not just about the unit. They are about the experience. By the time a resident is up for renewal, the decision is no longer influenced by staged visuals or leasing brochures. It is shaped by daily life. The routine dog walks, the commute, the responsiveness of maintenance, and the reliability of service all play a role. Maintenance has a critical impact on retention, yet it is often overlooked. When we analyze reviews at the renewal stage, maintenance consistently ranks as a top driver of positive sentiment. It appears in 19 to 27 percent of positive reviews. Fewer negative mentions lead to a stronger property reputation. Resident satisfaction is not just about keeping current tenants. It is also a key factor in attracting future leases. How is your maintenance team ensuring a seamless renewal experience? Full episode: https://lnkd.in/eaqbZ2Ys

As spring creeps into Vermont, it has us thinking about the warmer months ahead. Summer brings not just rising temperatures but also an uptick in negative reviews. ??? Why? With more customers walking through the doors, operational demands intensify, leading to potential service bottlenecks. Winter months may be slow, but summer brings a surge in activity. ? More deals, ? more service appointments, and ? higher customer expectations. So, how can you stay ahead of the seasonal rush? Every. Detail. Counts. Minimize wait times, keep customers informed at every step, and maintain a customer-first mindset—even in peak season. High sales volume doesn’t have to mean high frustration. Instead, use it as a chance to set your dealership apart. We’d love to hear from you! What’s your strategy for maintaining a great customer experience during peak season? Feel free to watch the whole reputation masterclass with Kyle Mountsier, Paul J Daly, and Widewail's own, Matt Murray here >>> https://lnkd.in/gFCQiGau

We’re thrilled to welcome Erin McCarthy to the team! ?? Erin brings an impressive and dynamic background, having started her career in traditional corporate banking at State Street. Her journey then took her to the startup world at GoTo (LogMeIn), where she joined LastPass in its early days. Embracing the energy of startup culture, Erin discovered her passion for close-knit relationships and fast-paced environments. This passion led her to venture capital, where she managed a portfolio of 32 tech and SaaS companies, fostering growth and innovation across the board. Her diverse experience has made her especially excited to join Widewail, where she looks forward to diving in at the ground floor and driving the team’s continued growth and success. Erin lives by the beach with her two-year-old and even has a unique past experience as a Secret Service agent during college, working with the Bush family. Her excitement about joining us and her commitment to being part of a growing team are evident, and we’re lucky to have her expertise and enthusiasm on board! #WailOn Erin!! ??

Star ratings don’t tell the whole story. The reviews do. ?? Today’s residents aren’t just looking at the number, they’re reading between the lines. They scan multiple reviews, piece together a narrative, and form their own conclusions. AI-driven analysis of review content is a game-changer, shifting the focus from simple ratings to ?? keywords, ?? themes, and ?? consistency. To break it down: A large community with a high volume of reviews means nothing if the frequency drops or the content lacks depth. It takes time to climb in rating, but ?? consistently strong, detailed feedback helps prospective residents make confident decisions. The question isn’t just how many reviews you have...it’s what they’re saying. Check out the full episode of Beyond The Work: Maintenance's Influence on Reviews and Reputation here >>> https://apple.co/3R7Y74c

Dealership review volume leaders so far in 2025: Longo Toyota - 700 Longo Lexus - 445 Bomnin Chevrolet West Kendall - 428 Coral Springs Honda - 399 City Kia of Greater Orlando - 358 David McDavid Ford Fort Worth - 256 Coral Springs Nissan - 244 BMW of Sarasota - 234 Larry H. Miller Hyundai Peoria - 227 Mercedes-Benz of Tampa - 226 Larry H. Miller Chrysler Jeep Tuscon - 213 Ewing Buick GMC - 199 Gunther Volkswagen of Coconut Creek - 196 CarVision of Trooper (Mitsubishi) - 173 Larry H Miller Subaru Boise - 171 North Park Mazda - 170 Infiniti of Tampa - 152 Chevy Chase Acura - 147 Doral Lincoln - 142 Audi Northlake - 118 Crest Cadillac - 101 Posche River Oaks - 75 Land Rover of Charlotte - 72 Genesis of North Charleston - 70 Hendrick Volvo Cars of Charleston - 70 Mall of Georgia MINI - 55 Jaguar of Manhattan - 41 Each of these dealerships represents the dealership for each OEM with the highest average monthly review volume for 2025 so far (Jan & Feb). A data-heavy (but short) REV this week.