Widewail

We are excited to share our monthly podcast with Widewail is now available! Host Gabrielle Gonzalez sits down with industry experts Katie Ritter and Jake Hughes from Widewail, along with Chelsea Johnson from Bernstein Management Corporation, to discuss an essential question: "Is resident retention really that obvious?" Together they dive into how onsite teams, maintenance quality, community culture, and transparent communication play a massive role in retention. They also share actionable strategies for setting realistic expectations and responding to resident feedback. Take a listen for practical takeaways to improve resident experience and drive retention. https://lnkd.in/eKy8AKXY #CXunplugged #widewail #CX #Customerexperience #MMN #Multifamilymedianetwork

Michael DiMella and CHARLESGATE are rethinking centralization with its "functional specialization" model. Why? Turnover. In an industry with 35% turnover, employee retention is a huge challenge. In S1E8 of Feedback Fatigue, Michael explains Charlesgate's model. Episode 8 is 35 minutes that you won't want to miss on your commute this morning. Listen here: https://lnkd.in/eiGrh8QV

Swickard Auto Group is an incredible Widewail client, and more importantly, a top-notice organization all-around. Jeff Swickard's interview with Yossi J Levi on the Car Dealership Guy podcast proves why. Staffing values and balancing automation w/ the human touch stood out most to me. Both lead to efficiencies without sacrificing the experiences that get customers to say, "hell ya!" and keep them naturally coming back. So awesome; a role model group in the #automotive community. *If you don't believe me, go check out their Google Business Profile ratings and review volume across the portfolio. ?? ??

Dana Hill, Senior Director of Engagement at RangeWater Real Estate, came on Feedback Fatigue for Episode 7. She has a rock-solid framework in place for assessing reputation partners. If you’re figuring out your process, here is Dana’s approach: → Find the Right Partner: It’s about more than software—choose a partner who gets your vision and helps you scale. → Set Clear Goals: Clear objectives are key to boosting reviews or improving specific areas. → Stay Compliant: Work with a partner who knows FTC rules and avoids review gating to protect your business. → Keep Improving: Automation isn’t a one-and-done. Continuously assess and act on feedback to drive results. Tune into the full episode, “How RangeWater Aligns Operations and Feedback,” for more - https://lnkd.in/eiGrh8QV

Katie Ritter and Jake Hughes join the Zego on The Resident Experience Podcast for episode #418. The episode covers Widewail's 2024 Voice of the Resident Report, focusing on the role and impact of onsite staff and reputation management tools, including Widewail's POV on how to use AI best to manage reputation today. Listen here:

?? We’re thrilled to announce that Widewail has been named to the #Vet100 list for 2025! ?? This recognition from Institute for Veterans and Military Families - IVMF, Inc. Magazine, and the #Inc5000 highlights the fastest-growing veteran-owned businesses across the US, and we’re proud to stand among such inspiring companies. It’s an honor and testament to the dedication and hard work of our team, their commitment to innovation, and the support of our amazing clients. A huge thank you to all Wailers and partners who’ve made this achievement possible. ?? Some words from Widewail CEO and Co-Founder, Matt Murray, who served six years in the US Navy: "The core values held close by members of the United States Navy are immutable - Honor, Courage, and Commitment. Hats off to all of the Veterans on this list who've led their teams to the highest levels of success by demonstrating these core values. Every day is an opportunity and you've all worked incredibly hard to seize the moment. I'm extraordinarily proud of the team at Widewail, who work tirelessly day in and day out to solve real problems and create value for our local business partners. Today, we celebrate."

Kevin Wilson describes his relationship with feedback as a “love-love.” It can be challenging to hear, but it’s essential for growth. It may not be good. It may not be immediately useful. But it always offers a new perspective to learn from. S1E6 of Feedback Fatigue features Kevin Wilson, the Director of Marketing, Strategy and Planning at Southern Land Company Listen: https://lnkd.in/eiGrh8QV

The FTC is strengthening its position on fraudulent, deceptive, and incentivized reviews. If you were at OpTech last week, you may have attended a session on it. Multifamily Dive published an article on the topic today: https://lnkd.in/emqAJDAW The same basic principles apply today that Widewail has upheld for the last 6 years: - Don't review gate - Don't incentivize - Don't suppress bad reviews from your website (Fashion Nova was fined $4.2M for this) In the article above, Christina Steeg of Waterton urges firms to develop policies to handle negative responses rather than attempting to remove poor reviews from public view. 2 years ago, we wrote a whole book on our favorite review response tactics, with 56 examples, including 14 pages of negative review response examples alone. This playbook has been downloaded over 5,000 times to date, and the concepts are now even more important with the FTC involved. Get the 56 Review Response Examples book: https://lnkd.in/dDAJtrk

We’re seeing a divide in the market among vendors: tech-forward or hybrid? The watermark of a tech-forward business these days is “AI everything” across their messaging. Conversely, hybrid businesses strike a balance between leading into technology and solving problems with the help of a person. Widewail is hybrid and always will be. High tech, high touch. We seek efficiency with automation everywhere we can, but when it comes to engaging with customers or residents in a review response or otherwise, human connection is still the best move for your experience and brand in the long term. Our guest for S1E5 of Feedback Fatibue, Janet Rosseth, is inclined to agree with us. Her take from the episode: “Our business is very focused on human beings and probably one of the most emotional purchases of human beings, where they live, where they call home, where their belongings, their pets, their children, their loved ones, their neighbors, their friends come and stay with them. It is a very human-centric industry.” In the latest episode of Feedback Fatigue, we dive into how property managers are navigating this balance and who’s getting it right. Give the full episode a listen here: https://lnkd.in/eiGrh8QV

Join Our Team as a Senior Accountant at Widewail! Are you ready to join the growing finance team at a vibrant, innovative company? Widewail seeks a Senior Accountant to help build and scale our financial foundation. You’ll work closely with our VP of Finance, gain hands-on experience, and play a key role in our future. But, why Widewail? → First accounting hire on a growing back-office team → Drive financial improvements as we move financial software → Be part of a trusted and innovative auto and property management company ?? Location: Burlington, VT, Hybrid ?? Experience: Senior-level accounting, especially in tech/software preferred Apply via Linkedin: https://lnkd.in/eYDhsXfA