Wholechain

Happy World Fisheries Day! Wholechain is committed to driving transparency and equity in the Wild Fisheries. By engaging primary producers, businesses, and customers with traceability tools, we help reward sustainable practices, protect marine biodiversity, and promote ethical sourcing. Together, we can create a Better Food Future where every catch supports healthy oceans and resilient communities. Let’s continue to champion sustainable fisheries and work toward a better food future—one that is equitable, traceable, and sustainable for generations to come. #WorldFisheriesDay #Traceability #Sustainability

Thrilled to see the incredible impact Fed by Blue's Hope in the Water is making, now highlighted by Forbes and celebrated through special events and screenings! This series, championed by Fed by Blue's visionaries Jennifer Bushman, Katherine Bryar, and Jill Kauffman Johnson, is a testament to the power of community-based initiatives to foster sustainable, regenerative blue food systems. It was an honor for Wholechain to first introduce this project at the 2022 United Nations Oceans Conference. Watching it grow, take shape, and now create meaningful impact has been inspiring. If you haven't already seen it, catch this must-see series on PBS. ?? #Sustainability #BlueEconomy #OceanConservation #FedByBlue

Today, Wholechain is proud to be part of the CLIA | Cruise Lines International Association Cruise Forward Summit 2024, where our Chief Sustainability Officer, Mark K., will be moderating the panel, "Charting the Course for Sustainable Cruise Supply Chains." This session will bring together an outstanding group of industry leaders to discuss strategies and innovations for a greener, more sustainable industry. We'll hear from experts such as James Wells from Royal Caribbean Group, Paolo Raia from MSC PROCUREMENT, Michelle Solorzano from Norwegian Cruise Line Holdings Ltd., Antoinette Wright from Carnival Corporation, Michelle Potorski from The Duracell Company, Serge Picard from Café William, and Joe Sellwood Rever Consulting | Consultoria em Sustentabilidade and Kateri Ciccaglione from World Wildlife Fund. We are expecting insightful conversations on sustainable procurement, balancing cost with eco-friendly initiatives, groundbreaking advancements in renewable energy, and building climate-smart supply chains. The session will highlight the importance of traceability, data standards, and deforestation-free practices, as well as the role of collaborative partnerships, innovations in technology, and the need for compliance with evolving global regulations to accelerate sustainability efforts. Stay tuned for key takeaways from today’s discussions that aim to set a new course for resilient and eco-conscious cruise supply chains! ?? #Sustainability #CruiseForwardSummit #CLIA #Wholechain #SupplyChainInnovation

Wholechain’s Erin Taylor will sharing her expertise on a panel focused on Key Enabling Conditions for Efficient Uptake of Traceability in the Global Seafood Industry, co-moderated by Samuel Grimley of Sea Pact and Steve Waddell of Bounce Beyond. The discussion next week will dive into specific strategies to overcome barriers and capitalize on opportunities that make traceability adoption more efficient and cost-effective for seafood companies. Attendees will gain actionable insights on boosting ROI and delivering traceable, responsible seafood to the market. Can’t wait to hear Erin and her co-panelists', Ron Volpe and Ben Gilmer, valuable insights!

??? Food recalls are making headlines, and it's a crucial topic we need to address. This week, we're excited to have, Jayson Berryhill Co-Founder of Wholechain, on the podcast! We dive into how Wholechain's blockchain-based traceability solution is helping build trust, transparency, and better coordination in food recall situations. Listen on your favorite player or on the links below. ?? https://lnkd.in/gk4pk7Ry ?? https://lnkd.in/gDusXZEK ?? https://lnkd.in/gYbC3QPc #FoodSafety #Blockchain #SupplyChain #Podcast David Maloni Datum FS

At Global Seafood Alliance's Responsible Seafood Summit, co-hosted by?Seafood Scotland this week, Mike Kocsis opened with a powerful message: “We need to have a learner’s mindset and an attitude of continuous improvement.” This mindset is crucial as we rethink the future of supply chains. Physical infrastructure is often expensive, difficult to maintain, and fixed in place, leaving little room for agility. In contrast, digital infrastructure offers the flexibility needed to embody continuous improvement—it can be adapted, maintained, and fixed remotely, even from a continent away. This makes digital systems a cost-effective way to drive progress in areas like traceability and sustainability. By investing in digital infrastructure, supply chains can stay agile and responsive. If something isn’t perfect, it can be updated and refined without the high costs of physical changes. This adaptability is key to achieving better measurement, continuous improvement, and meeting sustainability goals across global supply chains. #Sustainability #Traceability #DigitalInnovation #SupplyChains #RSA #Wholechain #ResponsibleSeafoodSummit

We’re thrilled to have had the chance to collaborate with David Maloni on the Farm to Fork: The Innovators Podcast. In this episode, our CEO Jayson Berryhill joined David for a conversation about the exciting future of food supply chains and the role blockchain technology plays in driving transparency, sustainability, and efficiency. Together, they explore the growing importance of traceability and its impact across industries. From partnering with global brands like Estée Lauder and McCormick & Company to revolutionizing supply chains in the seafood industry, Jayson shares how businesses are leveraging traceability not just for compliance with regulations like FSMA Rule 204 but to gain strategic advantages like reducing waste, managing risks, and building consumer trust. This episode is packed with collaborative insights on how businesses can adapt to meet the evolving demands of today’s supply chains. A huge thank you to David and the Farm to Fork team for hosting this engaging discussion on how innovation and partnership are shaping the future of traceability. #Collaboration #FarmToFork #Blockchain #SupplyChain #Traceability #Sustainability #Innovation #Podcast #Traceability

Exciting news from Scotland- our co-founder and CEO, Jayson Berryhill, is speaking at the Global Seafood Alliance’s Responsible Seafood Summit, where Wholechain is proud to be a sponsor. Jayson will be joining a panel alongside industry leaders Indrani Lutchman from Sustainable Fisheries Partnership, William Davies ?? from Sofina Foods Europe, and Lisa Goché to discuss how seafood supply chains can better integrate Fishery Improvement Projects (FIPs) into long-term procurement policies. This conversation is key as we continue working towards more transparent, sustainable practices within the industry. #SeafoodSustainability #SupplyChainInnovation #Wholechain #Traceability #RSAGSS #ResponsibleSourcing

Organized by the FAO of the United Nations, #WorldFoodDay is a global call to action, highlighting the need to ensure sustainable food systems and fight worldwide hunger. A key initiative of the day is to promote sustainable agricultural practices, reduce food waste, and ensure equitable access to nutritious food for all. We're proud to contribute to this mission by enabling interoperable, event-based traceability across supply chains. One recent example is the "Framework for the Interoperable Electronic Traceability of Cattle," which we co-developed with IDH and Rever Consulting | Consultoria em Sustentabilidade. This framework combats deforestation, cattle laundering, and information silos in Brazilian cattle supply chains, using GS1 US’s EPCIS standard to allow data sharing across systems, while giving stakeholders the freedom to choose their own traceability solutions. On this #WorldFoodDay, let’s acknowledge the importance of data interoperability in creating a transparent, resilient, and sustainable food system. With collaboration and innovation, we can build a future where food systems serve both people and the planet, ensuring safe and nutritious food for everyone. Happy #WorldFoodDay! ????? #Sustainability #Interoperability #FoodTraceability #GS1 #Wholechain #BetterFoodFuture #SupplyChainTransparency #FAO

Food safety, sustainability, and ethical sourcing are more critical than ever. Yet, without interoperability, sharing data across supply chain partners can feel impossible. Wholechain solves this by enabling different systems to “talk” to each other effortlessly. Think of it like email: whether you’re using Gmail or Outlook, you can exchange messages seamlessly because they follow the same protocols. Wholechain applies this same principle, ensuring systems work together smoothly across the supply chain. From regulatory compliance to meeting consumer demand, we provide the visibility you need when it matters most. Learn more about why #Interoperability is key. #Wholechain #traceability #foodsystems #sustainablesupplychains #BetterFoodFuture