Whitebalance

“If AI Writes the Song, Who Owns the Rights?” In our latest #TechIn60Sec video, our own Evan Vincent delves into this pressing question, shedding light on the complexities of AI-generated content and intellectual property. As Evan mentions, a notable example is the AI-generated track “BBL Drizzy,” which went viral during the Kendrick Lamar and Drake feud. This track was created using Udio's AI tools, leading major record labels to sue the company for alleged copyright infringement. The lawsuit underscores the challenges the music industry faces as AI becomes more integrated into creative processes. At Whitebalance, we believe it’s crucial to navigate the intersection of AI and creative rights thoughtfully, ensuring that innovation respects and upholds the value of human artistry. Watch the video below to delve deeper into this topic. #ClearedForUse #AI #Copyright #MusicIndustry

Grateful. Inspired. Motivated. ? Hearing this kind of feedback from our customers—like this National Basketball Association (NBA) team—reminds us why we do what we do. Their trust in Whitebalance and the impact our product has on their daily operations mean everything to us. We’re beyond thankful for the incredible teams and organizations we get to work with, the challenges we get to solve together, and the relationships we continue to build along the way. ?? To our partners: You make this work meaningful. ?? #ClearedForUse #Gratitude #Teamwork #Innovation

?? Meet Our Team: Jamal Jean - Tobias ?? Jamal has been a full-stack engineer at Whitebalance for 1.5 years, bringing his love for sports, music, and tech to life. ? Built Sonar, which scans and detects copyright risk in published posts ?? Huge sports fan (Go Milwaukee Bucks Inc.! ??—our client, too!) ??? Holds a Political Science degree but found his passion in tech ?? Calls Whitebalance “Fun”—because we love what we do ?? Get to know Jamal in the video! #ClearedForUse #MeetOurTeam #AI #Tech #SportsAndMusic

Music, Social Media, and Copyright: What Sports Creators Need to Know ???? The intersection of sports, social media, and copyrighted music is under increasing scrutiny. Today, Sony Music Entertainment filed a lawsuit against University of Southern California, alleging the university used 170 songs across 283 social media posts without proper licensing. ?? Why does this matter? This isn’t an isolated case—sports teams, leagues, and now college programs are facing legal action for unlicensed music use. As NIL deals and digital engagement grow, so does the risk of costly copyright violations. At Whitebalance, we see this as an opportunity for education. Many teams and creators aren’t intentionally infringing—they just don’t always know where the lines are. Copyright in digital content is complex, but it doesn’t have to be a liability. ?? Read the full article from Sports Video Group: https://lnkd.in/gmkw-UDh What steps are you taking to ensure your content is cleared for use? Let’s keep this conversation going. #ClearedForUse #CopyrightCompliance #DigitalContent #SMSports

AI video editing is evolving—from a novelty to a necessity. While text-to-video generation grabs headlines, tools like Pika's new Pikadditions and Pikaswaps—now in 1080p resolution—may be even more useful for video editors and creators looking for precision and control rather than full automation. This shift isn't just happening in commercial tools. It's also backed by cutting-edge research like VideoPainter, a method enabling plug-and-play, text-guided video in-painting and editing at any length. The key? ?? Cleanup – Remove unwanted objects, like an AI-powered “Magic Eraser” for video. [See it in action → https://lnkd.in/gkPYiHjR] ?? Creativity – Add new elements seamlessly to enhance storytelling and artistry. [Check out Pika’s example → https://lnkd.in/gcuZUCZn] With VideoPainter’s dual-branch framework and ID resampling, AI-powered video editing is becoming smarter, more intuitive, and more efficient—helping creators refine, enhance, and push their work further than ever before. As these tools continue to advance, AI video editing is no longer just an experiment—it’s becoming essential. How do you see AI shaping the future of video production? #ClearedForUse #AI #VideoEditing #CreativeTools #VideoPainter

At Whitebalance, we don’t shy away from a challenge. ??♀??? Our recent bouldering offsite was the perfect microcosm of how we approach everything we do—tackling obstacles together, solving problems, and pushing ourselves further. Here’s how we make it happen: ??♂? Do the hard thing — We take on the tough challenges that others might shy away from. ?? Support one another — Because success is a team effort, we always have each other’s backs. ?? Solve problems strategically — We think through challenges, always looking for the best way forward. ??? Keep climbing — No matter what, we rise to the occasion and keep pushing forward. This is the Whitebalance way: keep going, keep growing, and keep winning—together. #ClearedForUse #Teamwork #GrowthMindset #Innovation #ClimbingToNewHeights

?? Say goodbye to music rights issues ?? Watch this 10-second clip go from music risk to #ClearedForUse in seconds. What once was a headache—content with copyrighted music—is now a seamless, stress-free solution. No more navigating complex licensing. Just effortless content creation and peace of mind. ?? Ready to take your content to the next level? #ContentCreation #CopyRightCompliance #SMSports #Innovation #SportsMedia #DigitalContent #BrandProtection

?? Say goodbye to music rights issues ?? Watch this 10-second clip go from music risk to #ClearedForUse in seconds. What once was a headache—content with copyrighted music—is now a seamless, stress-free solution. No more navigating complex licensing. Just effortless content creation and peace of mind. ?? Ready to take your content to the next level? #ContentCreation #CopyRightCompliance #SMSports #Innovation #SportsMedia #DigitalContent #BrandProtection

?? Meet Our Newest Whitebalance Wizard! We’re excited to welcome Stef to the team as our Fullstack Engineer! ?? ? Quick download: ?? Fun Fact: Can’t hear song lyrics—just vibes. (So no judgment if she hums the wrong words.) ?? Hobby: Volleyball. Indoor, beach, watching, playing—just give her the ball. ?? Work Playlist: Metro Boomin’s Spider-Verse soundtrack (big multiverse energy). ? Coffee or Tea? Both. Strategically timed. She’s excited to learn, grow, and build something amazing alongside the team. Drop a ?????? or ???????? (her favorites!) to give her a warm welcome! #ClearedForUse #WelcomeToWhitebalance

?? Coffee Shop Collab! ?? Lattes, laptops, and tech startup vibes—our Toronto trio bringing the hustle to a local café. When three Whitebalance teammates turn a coffee shop into their office, you know good things are brewing. #ClearedForUse #TechStartupVibes #TeamWhitebalance