White Oak Display & Design

Congratulations to our friends at DAS Companies, Inc. on this countertop display! These chargers can be seen from many angles due to the clear acrylic sides, while the green acrylic illuminates to capture the eyes of the shopper. Graphics quickly and effectively relay pricing and product features without drawing attention away from the products themselves.

Illumination attracts eyes! This countertop unit from Eaton simulates the light from an EV charger without needing a power source. The green acrylic's luminescence draws shoppers' attention to the display, where the graphics provide shoppers with high level information about Eaton’s electric vehicle charger.

A premium flooring option that is warmer to the touch, kinder to your feet, soothing to the ears, and easier to care for in any commercial space... Thank you to Wil Younger and the team at REGUPOL for allowing us to merchandise their Luxury Rubber Plank & Tile flooring!

Visual merchandising has been around for a long time! Harry Gordon Selfridge is credited with the early development of window displays and easily accessable product placement in the late 1800s. Merchandising has grown and evolved tremendously over the last 150 years!

Jim Boyd started White Oak Display & Design back in 1979 out of his garage on White Oak Road in Strasburg, PA. More than 45 years later, his commitments to quality and craftsmanship still resonate throughout the company today! #throwbackthursday

Retail stores are NOT museums… invite shoppers to touch your product! ?? Multiple studies have shown that shoppers are significantly more likely to purchase something once they have touched it. We as humans almost immediately perceive a sense of ownership and therefore increased value when we touch or hold a product. Make sure your products aren't hard to see or hard to reach at retail!

Revenue in the American food market is expected to grow more than 4% annually over each of the next 5 years! With increased spending and competition entering the market, it is now more important than ever for brands (both big and small) to stand out at retail. The brands that effectively communicate their message and earn the attention of shoppers are much more likely to grow their customer base! (market growth stats courtesy of Statista)

THANK YOU to Pierre Jamet and the rest of the team at Fishwife for allowing White Oak to amplify the brand! We are looking forward to seeing these displays and other Fishwife products in retail as they continue to grow! ??

Your placement in stores MATTERS! This heat map shows foot traffic at a convenience store. It may seem that being on a prominent shelf in your product category is the best place for your brand. In reality, the area around the checkout counter sees a significant amount of traffic and is where impulse purchases are most frequently made. A counter display would give your brand higher visibility and likely lead to an increase in sales. (heat map courtesy of a shopper impact study by VideoMining Corp.)

Boost your sales and win at retail! ?? Whether you drew a simple concept on a napkin or you have decades of experience in retail, we are with you every step of the merchandising process. Our full-service team of designers, engineers, merchandising experts, and craftsmen are focused on elevating your brand one display at a time. #craftsmanship #merchandising