Reveting

Marketing and sales fail because of execution, not bad ideas. On this WinsDay, we’re sitting down with Amy Kapolnek, MBA, Fractional CMO & Founder of the fwrd group, and Drew Yancey, PhD, CEO of Teleios Strategy & Co-Author of “Leading Performance… Because It Can’t Be Managed” to talk about what actually works when growing a brand, building a marketing strategy, and turning plans into real results. Here’s what we’re covering: 1. Indie Brand Growth: 3 Proven Marketing Strategies 2. 5 Tactics Turning Strategic Sales & Marketing Plans into Actionable Results 3. 7 Common Marketing Mistakes Indie Consumer Brands Make And How To Fix Them 4. 10 Sales & Marketing Strategic Planning Pitfalls to Avoid If you’re trying to grow, but feel like something isn’t clicking, this is for you. When? Mar 12th at 12pm ET/11 am CT/9 am PT Tag someone who needs to hear this. Let’s make marketing and sales work better, together.

Most companies don’t fail because of bad ideas. They fail because of poor execution. This is where Drew Yancey, PhD steps in. As CEO of Teleios Strategy and co-author of Leading Performance… Because It Can’t Be Managed, Drew has helped Fortune 500 companies, large private businesses, and fast-scaling startups turn strategy into results. He’s led multiple businesses himself, scaling companies in food, logistics, and risk management, so he doesn’t just advise from the sidelines. He knows what works in the trenches of leadership and execution. This WinsDay's Hot Topic's: → Indie Brand Growth: 3 Proven Marketing Strategies → 5 Tactics Turning Strategic Sales & Marketing Plans into Actionable Results → 7 Common Marketing Mistakes Indie Consumer Brands Make And How To Fix Them → 10 Sales & Marketing Strategic Planning Pitfalls to Avoid If you’ve ever struggled with turning big-picture strategy into real-world results, this session is for you. Drew knows how to bridge the gap between planning and execution, so your business isn’t just busy, but actually growing. Join us LIVE today 12PM EST Sharp. Let’s make strategy work.

Indie brands are on the rise, but scaling them takes more than just a great product. That’s where Amy Kapolnek, MBA comes in. As a Fractional CMO and Founder of the fwrd group, Amy helps female-founded businesses cut through the noise, attract the right customers, and build sustainable growth strategies. She’s worked with indie brands and Fortune 500s alike, launching Gucci Beauty, Burberry Perfumes, and rebranding Olay. She knows what it takes to future-proof a brand, whether through DTC, retail expansion, or strategic positioning. This WinsDay's Hot Topic's: → Indie Brand Growth: 3 Proven Marketing Strategies → 5 Tactics Turning Strategic Sales & Marketing Plans into Actionable Results → 7 Common Marketing Mistakes Indie Consumer Brands Make And How To Fix Them → 10 Sales & Marketing Strategic Planning Pitfalls to Avoid If you’re a founder, marketer, or business owner trying to scale smart and stand out, you don’t want to miss this one. Amy has helped emerging brands go from startup to standout, and now she’s sharing how. Join us LIVE on WinsDay. See you there.

What if you had 30 minutes to build a startup idea... and then pitch a VC? Imagine this ?? You jump on a livestream. No preparation. No plan. Just your brain, a collaborative whiteboard, and 30 minutes to build a concept from nothing before pitching to a real investor who's waiting to judge your early creation. That's exactly what "Zero to Pitch" is all about, and I'm planning on launching this series with YOU. Here's how it'll work: 1??: My guest and I frantically build a business concept from scratch 2??: We pitch it to a real investor who has NO IDEA what we've cooked up (or burned) 3??: Throughout, the Live audience is throwing in ideas (or curveballs) It's going to be messy. There will be pivots. The slides will be rough (lol). And that's exactly the point. Maybe we'll all walk away with some learnings. Founders: Want to flex your creative muscles and build something wild with me on the stream? Drop a comment! Early Stage VCs: Want to be the judge and get some visibility with our audience? Let me know in the comments! I may also bring my AI friend Boardy to help us along the way. The ultimate sidekick. This is the show I've always wanted to watch. Real-time collaboration, actual ideation, and honest feedback from investors who aren't prepped with nice things to say. Who's in?

Too many high-achieving women are running on fumes. Juggling business, leadership, personal growth, while making it look effortless. But behind the scenes, burnout is creeping in. We grind. We show up. We run the world. And somewhere along the way, we stop asking ourselves what we actually need. The Women Wave Retreat is that moment to pause. Because here’s the truth... → You can’t pour into your business, your team, your personal brand or your life if your own cup is empty. → Leadership is strategy, it’s clarity, confidence, and feeling grounded in your own vision. → Success without fulfillment? That’s not the goal. At this retreat, we’re stepping away from the noise to reconnect with: ? Who we are beyond the titles. ? Where we’re going next. ? What we need to get there, mentally, emotionally, and strategically. And we’re doing it together. Through sound healing. Personal brand workshops. Health and wellness. Real conversations. And an environment where you don’t have to prove yourself, you just get to be. Because women thrive when surrounded by other women. This is your sign to stop waiting and start making space for yourself. The next retreat is locked in. October in Georgia. More details coming soon.

REPLAY: Let’s talk about what actually moves the needle in business, women. Heidi Solomon-Orlick, a B2B sales powerhouse, the founder of GirlzWhoSell, and a fierce advocate for closing the gender gap in revenue-driving roles. With $1.5 billion in closed deals and a track record of helping companies win big, she knows what it takes to create real impact. Here's how it went down... → Novartis Super Bowl Ad & Cancer Awareness → Women Drive Sales, Are Your Ads Speaking to Them? → The Economic Influence of Women → It’s Profitable to Have DEI If you work in sales, marketing, or leadership, this is the kind of conversation that shifts how business is done. Catch the REPLAY here and let’s get into it. Want to create live streams like this? Check out StreamYard: https://lnkd.in/efTXt6mx

I do not usually share this part of myself on LinkedIn. But today feels important. This morning, I was honored to be nominated and elected to the board of NORTH UNITARIAN UNIVERSALIST CONGREGATION (NUUC). It is a full-circle moment I never expected. I grew up Baptist. In college, I became non-denominational. But that was when I started to detach from the church. I felt like faith was being used to push political agendas. Instead of bringing people together, it was dividing them. I saw how faith, once my foundation for progress, was twisted to justify partisan beliefs. It was no longer about love. It was about power. So I walked away. For years, I remained spiritual but distanced from organized religion. I believed in something bigger, but I did not need a church to tell me how to believe. Then I became a parent. My kids started coming home with religious lessons from other kids in school. They had big questions. I wanted them to have a broad, open-minded understanding. I wanted to expose them to different beliefs, not just one. That is when I found Unitarian Universalism. At NUUC, I did not have to fit into a mold. I did not have to follow strict rules or choose between faith and free thought. Unitarian Universalism is not about one belief system. It is about many. It welcomes people from all backgrounds. It honors different traditions, different faiths, and different paths. Above all, it is about love. That is what drew me in. During the pandemic, I felt lost. I had left my job and was stepping into entrepreneurship. The world felt chaotic. I needed community and connection. NUUC became that place for me. They draw wisdom from scripture, experience, science, and personal reflection. They ask big questions: What does it mean to live with purpose? What is a higher power? How do we seek truth? What happens after death? How can we create justice? There are no right or wrong answers, just the journey. That spoke to me. Faith does not have to be rigid. It does not have to be about control. It can be about seeking, learning, and growing. That is why I am here. Today, I step into this role on the NUUC board with deep gratitude and eagerness. If you have ever felt like you do not belong in a church... If you have ever questioned faith but still believe in something bigger... If you want a community that welcomes all and judges none... Know that places like NUUC exist. And I am proud to be part of it. #service #faith

Today, we celebrate the women who rise. Women who take up space. Who speak their truth, unapologetically. Who support each other instead of competing. Who show up, even when the world tries to dim their light. In the Women Wave Warrior Community, we don’t just talk about empowerment, we live it. We lift each other up, hold each other accountable, and create space for real growth. ?? We banish the pleaser. ?? We embrace the fire. ?? We challenge assumptions. ?? We rise, together. This International Women’s Day, let’s honor the women who paved the way, the ones making waves today, and the future leaders who will redefine what’s possible. This is not just a group. It’s a movement. It’s an uprising. It’s a Women Wave. Happy International Women’s Day from the Women Wave Warriors & Reveting.

Going live can totally change your business. But if your livestreams feel awkward or they aren’t getting traction, there’s probably a reason. Here are the top three mistakes people make when going live, and what to do instead. Mistake 1: No Game Plan If you jump on camera without a clear idea of what you’re saying, your viewers notice. Fix this: ? Write down the main points you want to cover. ? Create a simple structure for your stream, but don't over structure. Your audience wants value and clarity. Give them that. Mistake 2: Forgetting About Your Audience Don't mistake livestreams for presentations, it's a conversation. Avoid this by: ? Reading and responding to comments in real time. ? Asking questions that encourage interaction. ? Mentioning viewers by name when they engage. People stay when they feel involved. Make it a two-way conversation. Mistake 3: One-and-Done Content When the livestream ends, your content doesn't have to disappear. Smart marketers repurpose streams into: ? Short clips for social media. ? Add it to podcast. ? Blog posts and newsletters. Cut up the key moments and share them across your channels. Your livestream should keep working for you long after you sign off. The Bottom Line Going live doesn’t need to be complicated. ? Show up prepared. ? Talk with your audience, not at them. ? Keep using that content in different ways. That’s how #livestreaming becomes easy, effective, and powerful.

Who is a woman who has inspired your career? #IWD25 Sales is a tough game and for women it’s even tougher They deal with noise, bias and straight up BS that they shouldn’t have to But instead of backing down they’ve stepped up fought harder, spoken louder and made this industry better for everyone I want to give a huge shoutout to some incredible women in sales who inspire me, challenge me and have made a real impact on this space Lori Richardson Leslie Greenwood Christine Rogers Amy Volas Amelia Taylor Alexis Rivera Scott Sam Yarborough Ashley Coghill ?? Chaniqua (Nikki) Ivey Cassie Moreno Alexine Mudawar Gabrielle “GB” Blackwell Cynthia H. Leslie Venetz Jessie Lizak Cindi Cohn Leslie Douglas Hannah Ajikawo Jen Allen-Knuth ?? Megan Killion ?? Steph Pennell Samantha McKenna Celeste Berke Knisely, MTA Lauren Surman Lauren Bailey Monica McIlroy ?? April Palmer Alina Vandenberghe ??? Chelsea Castle Brianna Doe ?? Katie Penner And trust me I know I’m missing more of the homies (I’m sorry!) Please tag away below all the awesome women you know too! These women have not just shaped sales. They’ve helped shape me as a husband, father, brother and human. I do my best to be a good ally, to listen, to learn and while I won’t always get it right I know we can all do better This year’s International Women’s day theme is: Rights. Equality. Empowerment So today give these women and ALL women in sales their flowers Follow them. Connect with them. Support them They make sales and the world better every single day Here are some snapshots of the badass women I’ve had the honor of meeting ?? #internationalwomensday #womeninsales