Whims Delights

We are so excited! We know we have said it 100 times but a big thank you to Startup CPG for naming Whims a finalist for the Shelfies!

?? It's been a wonderful month since Whims Delights was honored as the 2024 Pop Up Grocer fund recipient. To see our name at the top of the Sweets and Treats category yesterday was a moment of pure joy. ?? Witnessing our vision to reduce sugar in our category come to life in such a remarkable way is SO COOL! We owe a huge THANK you to Emily Schildt, Nicole Krasnow, and our community of shoppers for all your support. ??

Congrats to this year's recipient ?? of The Pop Up Grocer Fund, Whims Delights! In reading founder Leanne Viola's submission, we learned of the brand's moving story. Five years ago, Leanne was diagnosed with an autoimmune disease and lost all of her hair. She was told she had to be on medications for the rest of her life—which she refused—so instead, she decided to change her diet. And these circumstances inspired the creation of Whims: plant-based, low-sugar treats. As the recipient, Whims will receive a cash grant, placement on our shelves, and access to the PUG braintrust. ?? To all of our applicants: thank you for your time and care in applying. This year, we saw more submissions than any year prior, indicating the growth in this industry, and the challenges we all face in an effort to make it better. Look for Whims Delights in our store(s) soon, and remember that every visit to Pop Up Grocer supports a new brand in its infancy (including our own!). About The Fund ??: Every store pays it forward. We contribute a portion of total product sales to The Pop Up Grocer Fund, through which we further support founders—those that are under-resourced and underrepresented—and their creations, with a combination of cash, guidance, and services.

We're so grateful to have a spot in your pantry and we don't take that lightly!

Drumroll please ?? Whims now available at Foxtrot Market, our first national retailer! You can now snag some permissible indulgence on the shelves across all Foxtrot locations in Chicago, Dallas, Austin, and the DMV area ?? We’re honored to be part of the Foxtrot family, it feels like home! We can’t wait to continue to expand in 2024, so stay tuned for more updates ?? #foxtrotmarket #cpgindustry #startup #retail