Where Food Comes From, Inc.

Labeling. Sustainability. USDA FSIS rules. What’s next? Protect Your Brand. Back Your Claims. Join industry leaders Leann Saunders (WFCF), Shalene McNeill, PhD, RD (National Cattlemen's Beef Association), and Tim Goodnight (Open Range Beef) at the?Emerging Issues Panel?at the Annual Meat Conference! March 24, 4:30 PM EST We’ll explore the evolving intersection of nutrition, sustainability, and labeling. Aligning industry practices with consumer expectations in a rapidly changing regulatory landscape. Stop by Booth #1029 during the product tasting! Book a 1:1 meeting with our team: https://lnkd.in/gmHUYCR6 Kristina Bierschwale Hannah Saunders #YourStoryMatters #EveryMealHasAStory #AMC2025 #MeatConference #Sustainability #Labeling #USDAFSIS

We’re diving into verification programs and the opportunities they create for cattle producers. Discuss why YOUR story matters. Learn how transparency builds trust and opens doors to new markets driven by today’s informed consumers. https://lnkd.in/guenp9Bn Learn more at ?? ?www.imiglobal.com? #CattleProducers #VerificationMatters #IMIGlobal #WhereFoodComesFrom #TransparencyInAg

?? this feature with Morgan Drummond sharing more with Greg Sleter about the development process for the exciting new Misfits Market Odds & Ends bread range featuring #ReGrainedSuperGrain+ #commercialbread #commercialbaking #bakeryinnovation #foodinnovation #storebrands #privatelabel #upcycledfood #upcycledfoods #upcycledcertified Upcycled Foods, Inc. (UP, Inc.)ReGrained Where Food Comes From, Inc. Upcycled Food Association Eric Cronert Christine Keller antoinette bruno Dalton Allen Edward Hoffman Gage Mitchell Michael Gleason Joe Giordano

These awesome #wherefoodcomesfrom ladies are a Force for Good in Agriculture. Rocking their super cute WFCF scarves at #CattleCon25, from left to right Jennifer Moore Kelly Crymble, myself, Leann Saunders, Melinda Birkeland and Hannah Saunders. Come see us at #AnnualMeatConference at Booth 1029 and also hear Leann speak on Monday afternoon with another Force for Good Shalene McNeill, PhD, RD. #transparency #traceability #everymealhasastory

?Webinar Alert "Upcycling Food for a Sustainable, Resilient Food Supply Chain" Speaker Profile: Vinodthan Nayagar the Executive Vice President, Growth Strategy – Where Food Comes From, Inc. Vinodthan Nayagar is a visionary leader in sustainable food systems, currently serving as the Executive Vice President of Growth Strategy at Where Food Comes From, Inc. Vinod possesses a decade of leadership experience in expanding certifications, with expertise in Organic and Non-GMO standards. He first worked as head of the technical division for a global testing and certification body and later became the Director of the Organic Division at Where Food Comes From, a leader in providing Trust in Food. Now, as Executive Vice President at Where Food Comes From, Inc. From, Vinod oversees strategic growth initiatives, certification program expansion, and the development of high-performing teams. He is dedicated to connecting people with the origins of food and how it’s produced, emphasizing positive company culture, best practices, and sustainable client growth. Where Food Comes From, Inc. Comes From is a family owned company that fosters authenticity in food production by enhancing food systems and adding value to the people and families that shape them. Through third-party verification and sustainability solutions, Where Food Comes From connects consumers to foods that align with their personal values and ideals. Register now ?? https://lnkd.in/ebE38rJv In this webinar, Vinodthan will share insights on how upcycling can transform our approach to food production, creating a more resilient and sustainable future.

Thank you Cherie Copithorne-Barnes for highlighting to Flokk Systems Inc. this important development in US livestock traceability. Last September U.S. CattleTrace and Where Food Comes From, Inc. established a partnership to "amplify US traceability efforts". (Link to Drovers article in comments) This private sector initiative provides compelling advantages over the Canadian approach to traceability that we should be evaluating. U.S. CattleTrace is "a voluntary, producer-driven, private-industry, confidential traceability system designed to provide rapid contact tracing". It is the US equivalent of Canada's Canadian Cattle Identification Agency. Where Food Comes From is "an independent, third-party food verification company". It is roughly equivalent to Canada's TheoryMesh. IMI Global, a division of Where Food Comes From, provides third-party verification that ranchers, growers, feeders and finishers comply with export or private brand requirements. It is similar, though broader in scope, to programs like Canada's Verified Beef Canada. So what is this partnership pursing? This US partnership will secure universal US beef industry traceability participation through the positive incentive of additional producer revenue from: 1) product value add through practice certification, and 2) expanded market access, rather than the proposed Canadian approach to ensure participation, financial penalty for non-compliance with expanded regulation. This US partnership mirrors the approach Flokk Systems Inc. advances in our discussion paper “Time to pull this calf ourselves: Canada’s livestock industry must find our own path to traceability” (link in comments). Canada has long held, and still holds, significant advantage over the US in livestock traceability and food safety. But our Canadian system has lost effectiveness, and will soon lose its competitive advantage over US practice, without broader participation, better outcomes, and renewed technology. The other advantage this partnership provides to US producers is a far less burdensome, one window, process. In Canada independent private, federal, and provincial bodies (Canadian Roundtable for Sustainable Beef (CRSB), Canadian Food Inspection Agency, Canadian Cattle Identification Agency, Livestock Identification Services Ltd. ) each independently define and assign uncoordinated reporting requirements (sustainability, environmental impact, traceability, AMR management, proof of ownership, shipping manifests, transport manifests, GHG mitigation), many of them still paper based. Unnecessarily redundant and burdensome data collection and transcription constrains participation in all these programs, and could be easily and affordably consolidated. Flokk looks forward to hearing from, and working with, others interested in pursuing this opportunity.

To celebrate Women’s History Month, we’re honoring the rising legacy of women in agriculture. In?2000, women made up?26% of U.S. farmers. Today, they represent?over 36%—a powerful increase that reflects their growing leadership and impact across the food and ag industries. From family farms to innovative operations, women are shaping a future where their legacy will be felt for generations to come. ???? Here’s to the women planting seeds of change and cultivating a stronger, more sustainable world. #WomensHistoryMonth #WomenInAg #WomenLeadAg #EveryMealHasAStory

Join us for an inspiring webinar exploring how?upcycled food?is driving innovation in the?plant-based?and?alternative protein?sectors while tackling food waste and building a more sustainable food system. As the demand for sustainable solutions grows, upcycled ingredients offer untapped potential to create?impactful products, reduce waste, and meet the rising consumer interest in eco-conscious foods. Hosted by the?Global Forum for Plant-Based and Alternative Proteins, this timely event is your opportunity to learn, collaborate, and be part of shaping a?resilient, sustainable food future. Thu, Mar 27, 2025, 10:00 AM - 11:30 AM MST https://lnkd.in/gdjGjWur Vinodthan Nayagar

Stronger Together: Advancing Animal Disease Traceability The recent partnership between IMI Global, Where Food Comes From, Inc., and the U.S. CattleTrace program is a game-changer for beef producers and animal health. By working together, we're enhancing disease traceability while also supporting producers with value-added verification programs. It’s a win-win for the industry, improving both animal health security and market opportunities. Read the article to learn more about how this collaboration is strengthening traceability and creating a safer, more resilient beef supply chain: https://lnkd.in/gUpm9DqZ

Dirt in her nails. Sun on her face. Purpose in her heart. Her legacy is written in the soil, in the crops she grows, and in the lives she touches. This month, we honor the women making history in agriculture every single day. #WomensHistoryMonth #LegacyOfAg #EveryMealHasAStory #YourStoryMatters