?? ? Big news for healthcare marketers (and digital marketers for any of the 12 or so categories & industries Meta has designated as “sensitive”). As of January 2025, Meta will block the conversion data essential for campaign optimization and performance reporting. For most, this means no lead conversion signals, no custom events - nothing that ties an action to an individual - or enables an organization to optimize for a desired behavior. But we can offer hope. The privacy first data solutions we have in place with our clients enable them to maintain conversion signals, campaign efficiency, and reporting fidelity. This approach is available to any organization, and we are happy to share. Please reach out if you are concerned and want to know more. We’ll tell you what we do, how our approach protects your organization from data compliance issues, AND how you can do the same. #Meta #healthcaremarketing #digitalmarketing #privacy #compliance
Wheelhouse Digital Marketing Group
广告服务
Seattle,WA 3,673 位关注者
We help healthcare brands thrive by solving their toughest digital challenges.
关于我们
Wheelhouse DMG is a data-driven performance marketing agency. We develop digital strategies that deliver exceptional business performance. We do this by working in close partnership with our clients to gain a deep understanding of their businesses and then using data science and our own technology to surface undiscovered insights and opportunities. Our work and our clients are varied but always focused on the same thing – creating business value. We’ve developed digital advertising strategies that generate tens of millions in profit for an online bookseller, helped a fast-growing financial services firm increase lead generation 10x while reducing CPL and increased online appointment bookings by 857% for one of the largest health systems in the U.S. We’ve developed global domain strategy for a billion-dollar insurance network, developed proprietary attribution models for global medical device companies and harnessed SEO to help dozens of ecommerce companies make organic search their fastest growing and most profitable source of revenue. We don’t make guesses or blindly follow “best practices”. We use data science, our team’s deep expertise and our own technology to surface and deliver on the most valuable opportunities for our clients – whatever they may be. Although the digital strategies we employ vary with client needs, our identity does not. We’re known for three things: ? The tremendous business value we drive for our clients. ? The strength and depth of our client relationships. We are true strategic partners. Our client relationships last many years. ? The principled way in which we conduct our business. We’re the agency that doesn’t feel like an agency. No “change requests,” no surprise invoices, no one looking to “monetize” our client relationships – just a commitment to deliver results. Our values are our north star. They guide our decisions and our every action. We’re committed to being a partner who goes above and beyond to make sure our experience
- 网站
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https://www.wheelhousedmg.com
Wheelhouse Digital Marketing Group的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Seattle,WA
- 类型
- 私人持股
- 创立
- 2010
- 领域
- SEO、PPC、SEM、Digital Marketing Strategy、Marketing、Development、Site architecture、Content development、Link building、Paid Search、Organic Search和Analytics
地点
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主要
2356 W. Commodore Way
Ste. 120
US,WA,Seattle,98199
Wheelhouse Digital Marketing Group员工
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Aaron Burnett
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Paul Weinstein
Navigating Digital Innovation for Privacy-First Industries | 20+ Years Driving Measurable Growth | Maximizing Performance in the First-Party Data Era
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Dean Farrow
Owner at Wheelhouse Digital
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Dustin Moore
VP of Marketing Sciences at Wheelhouse DMG | Inventor | Team Builder
动态
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Wondering how to leverage AI while preserving the human element? This week's "All About AI" Digital Clinic guest, Boaz Ashkenazy, CEO at Augmented AI and host of the Shift AI podcast, shares valuable insights on AI integration, the future of human skills in an AI-enhanced world, and the critical role of data quality and governance in successful implementation. This is a great episode for anyone looking to understand how to effectively navigate the intersection of human intelligence and AI capabilities - listen now! https://lnkd.in/eTnzC8Yi #AI #FutureOfWork #DigitalClinic #Podcast
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New “All About AI” Digital Clinic episode just dropped! ?? Explore how businesses can effectively implement AI while preserving and enhancing the human element with Boaz Ashkenazy, CEO at Augmented AI and host of the Shift AI podcast. Through practical examples and real-world insights, Boaz offers a measured perspective on: ? How specialized human skills and emotional intelligence will become more valuable in an AI-enhanced future? ? AI’s evolving impact on the workplace and how to prepare? ? Why data quality and governance are crucial for successful AI integration Listen to the full episode now: https://lnkd.in/eTnzC8Yi #AI #DigitalClinic #Podcast
Discover How to Successfully Bridge Humans and AI in the Workplace!
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Curious about the real impact of AI and Google’s inner workings? This week's Digital Clinic guest, Michael King, CEO of iPullRank, shares expert insights on AI’s impact on digital marketing, what leaked Google documents reveal about search algorithms, and why Google’s recent antitrust testimony matters for digital marketers. A must-listen for anyone eager to stay up to speed with AI advancements and the latest digital marketing insights - hear the full episode now! https://lnkd.in/e6xrfwPC #AI #DigitalMarketing #DigitalClinic #Podcast
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New “All About AI” Digital Clinic Episode! This week: Mike King on AI, Google Leaks and How the DOJ Helped Digital Marketers Michael King, CEO at iPullRank and acclaimed conference speaker, sits down with Aaron on the Digital Clinic for an exciting and enlightening conversation. In this episode, we explore:? ? How AI is transforming digital marketing - and search landscape in general? ? What Google's antitrust testimony reveals about how search really works? ? Why leaked Google documents are a treasure trove of information for digital marketers? Don’t miss it! https://lnkd.in/e6xrfwPC #AI #DigitalMarketing #SEO #DigitalClinic #Podcast?
Explore AI’s Impact on SEO & Digital Marketing with Mike King!
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Last week, one of our team members attended the SEMpdx's Engage?Marketing?Conference, where leaders in digital?marketing?shared their thoughts on SEO, AI, and advertising strategies. Here’s what we found particularly insightful: ?? SEO is Evolving:?While the future of traditional SEO is being debated, it’s clear that aligning SEO strategies with business goals and focusing on long-tail content and authentic brand voices remains critical. Schema markup and user-centric content informed by user research and attentiveness to your audience continue to lead the way. ?? AI’s Impact is Real – But Complex:?From discussions on AIOs to AI-based tools, the role of AI in search is expanding rapidly. But the conversation is filled with both optimism and caution. Key voices like Dr. Pete Meyers and Duane Forrester shared their thoughts on how AI is transforming digital?marketing, from personalized experiences to the future of content production. ?? Creativity in Advertising Matters More Than Ever:?AI-powered bidding tools like PMAX are shaping the future, but the focus is now shifting to the quality and relevance of creative assets. Knowing your audience is vital, but how to dive deeper remains a challenge. We're excited to explore these evolving trends and continue helping our clients navigate these changes! Let’s continue the conversation in the comments.?? What trends are you seeing in AI and digital?marketing?
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Ready to transform your digital strategy? ?? Join Joseph Volk, Associate Director of Digital Strategy at Wheelhouse, on October 28, 2024 at 11:00 AM PST to explore how to build winning digital strategies around first-party data and hear real examples of how Wheelhouse DMG has helped clients achieve better outcomes by aligning their digital strategies with privacy concerns. Register now - spots are limited! https://lnkd.in/ejx8p-_V #DigitalStrategy #DataPrivacy #HealthcareMarketing #Webinar
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***This webinar has been rescheduled for November 4, 2024 at 11 AM PST.*** Want to transform your digital strategy? Healthcare providers and privacy-sensitive organizations, this is your chance to future-proof your digital efforts and leverage privacy as a strategic advantage.?Join our upcoming webinar and learn from Associate Director of Digital Strategy at Wheelhouse, Joseph Volk, to understand why shifting to a privacy-friendly digital strategy is a step toward digital marketing success. Key Takeaways: ? Clarity on the benefits of privacy-friendly digital strategy ? How to make the most of your organization's shift to first-party data ? Real-life examples of how Wheelhouse and our clients have successfully addressed challenges inherent to integrating privacy concerns and constraints with digital strategy ? Answers to common questions from CMOs and Directors about aligning these strategies Don't miss out on this chance to redefine your digital approach - register today! https://lnkd.in/e25RUTZi #digitalstrategy #privacy #healthcaremarketing #webinar
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Our Digital Clinic guest and tech expert, Al Lindsay, delivers practical insights on implementing AI and what to expect as the technology evolves in this week's "All About AI" episode. As a pioneer of one of the most widely used technologies in the world today, Al is able to share his experience turning the vision of Alexa into a renowned success and how his time at Amazon has shaped his path in the industry. This is an episode that all tech leaders, entrepreneurs, and the AI-curious listeners will love! Listen now and subscribe to the Digital Clinic! https://lnkd.in/eq-hKviJ #AI #DigitalMarketing #Technology #Amazon #Podcast #DigitalClinic
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The next episode in Digital Clinic's "All About AI" series is here, and it's a deep dive into the past, present, and future of AI with one of the tech industry's true innovators. Explore the forefront of AI technology with Al Lindsay, who led Amazon's Alexa from inception to over 100 million devices worldwide. Hear about secret origins of far-field speech recognition, insights on AI's future in healthcare, and lessons on hyperscaling your business. This episode is a masterclass in innovation and foresight that will leave you inspired and eager to learn more! Listen to the full episode below. https://lnkd.in/eSMypFeU #ai #futureofhealthcare #amazon #digitalclinic #podcast