Wheelhouse Digital Marketing Group

Get up to speed on the latest data privacy updates, understand the rippling impact of Meta's new data restrictions—and how you can adapt—and review search's most transformative year in the last decade. Read now in the latest edition of The Pulse! #HealthcareMarketing #DataPrivacy #DigitalMarketing #SEO

How do patients really find healthcare information across Google, TikTok, ChatGPT & beyond? Join Joseph Volk, Associate Director of Digital Strategy at Wheelhouse, for a live deep dive into the unique algorithms and interfaces shaping healthcare discovery on today's most influential platforms. During this one-hour webinar, you'll learn: ? How each platform influences patient awareness & decision-making ? Strategic approaches for both short-form discovery & authoritative long-form content ? Platform-specific optimization techniques to amplify your expertise ? Practical insights for building patient trust while expanding reach ?? Register now!

Still reeling from 2024's search marketing evolution???? Join industry expert and Associate Director of Digital Strategy at Wheelhouse, Joseph Volk, for a one-hour webinar exploring the last year of transformative changes in SEO and SEM. We'll cover crucial developments, including: ? Revelations from the files made public from the Google docs leak ? Google's launch of AI Overviews ? YMYL search treatment ? Emerging paid search opportunities ? Strategic preparations for 2025's anticipated changes Register below!

A special episode of the Digital Clinic just dropped! Meet Charles Bryce, BS, PTA ?????, CEO of Charlin Health Services, who's proving that scaling healthcare doesn't mean sacrificing personal touch. In this conversation with Charles, he shares how his family-owned hospice and home health care company is bringing hospitality, family values, and innovative thinking to the forefront. Tune in to hear valuable insights about leadership, legacy, and the future of healthcare delivery. Listen now! https://lnkd.in/efuYnt3v #DigitalClinic #Healthcare #Hospitality #Podcast

The Pulse December 2024 brings you major HIPAA security updates and critical Google Ads and Meta changes that could significantly impact your organization. Don't miss these time-sensitive updates! Read more in this edition of The Pulse and subscribe to our newsletter to stay informed.

Breaking Healthcare News: Major HIPAA Security Updates Proposed ??? On December 27th, HHS issued a Notice of Proposed Rulemaking (NPRM) that includes substantial new requirements for covered entities and business associates. Key proposals include: ? Mandatory encryption for electronic protected health information (ePHI) ? Requiring a technology asset inventory and network map that illustrates the movement of ePHI through a regulated entity’s systems ? Multi-factor authentication implementation ? Bi-annual vulnerability scanning ? Annual penetration testing For healthcare organizations navigating these changes, the 60-day comment period is your opportunity to help shape these requirements. We encourage you to review and consider submitting any comments. Need help mapping your next steps while the current Security Rule remains in effect? Reach out, and let's explore your options together.

Important Announcement for Healthcare Marketers Using Google Ads ?? Google is implementing mandatory call recording for its Click-to-Call AdWords feature. This could create significant HIPAA compliance risks if patient information is captured during these recorded calls. For healthcare organizations, this change requires immediate attention. When patients call through Google Ads, their protected health information (PHI) could be inadvertently recorded and stored on Google's servers - a potential HIPAA violation. Here's what you need to know and do to safeguard patient privacy and maintain compliance: 1. Confirm these terms have not already been accepted by anyone with access to your account. 2. If you manage Google Ads: Reach out to Google and formally opt-out of the call recording feature. 3. If you're working with an agency: Ensure they are aware of these changes and not accepting terms on your behalf without consultation. If you need advice on how to opt out, guidance on auditing your account, or a partner who truly understands healthcare marketing and compliance—please reach out, we’re here to help. #GoogleAds #HIPAA #HealthcareMarketing #PatientPrivacy

A special episode of the Digital Clinic is now live! ?? Instead of our usual format this week, we're sharing a must-listen episode from our friends at RealPharma, featuring our own Aaron Burnett in the guest seat. Aaron joins hosts Ian Wendt and Dr. Na-Ri Oh for one of the most insightful conversations on the evolution of digital marketing and healthcare this year. Get ready for a deep dive discussion on data strategy, AI innovation, and the future of healthcare marketing. Listen now! https://lnkd.in/euUFE_mP #DigitalMarketing #AI #Podcast #Healthcare

In our latest Digital Clinic episode, Dr. John D. Scott at UW Medicine shared a breakthrough that's especially exciting for infectious disease treatment. Director of the Institute for Protein Design, University of Washington, Dr. David Baker, recently revolutionized medicine by designing entirely new proteins using AI, resulting in The Nobel Prize in Chemistry for computational protein design. Today, you can witness history as Dr. Baker accepts his Nobel Prize, streaming live from Stockholm, Sweden. Join us in celebrating this milestone moment where AI meets medical innovation! ?? Watch the Nobel ceremony: https://lnkd.in/gpWa4AbJ ?? Listen to our full discussion about how AI is transforming the future of healthcare: https://lnkd.in/eSMypFeU #NobelPrize2024 #Podcast #AI #Healthcare