Whatnot

We’re excited to share our first State of Livestream Selling Report, highlighting the incredible growth and impact of livestream selling on individuals and businesses. Thanks to the dedication and passion of our sellers—whether solo entrepreneurs or running brick-and-mortar stores—we’ve reached an exciting milestone: surpassing $2 billion in livestream sales in 2024 alone. One thing is clear: the future of shopping is here, and it’s live! Some key highlights from our report, developed with insights from Wakefield Research and Gene Marks: - Two-thirds of sellers (66%) earn more than $10,000 per month through livestream selling. Meanwhile, one in four sellers report making over $300,000 annually. - Over 175,000 hours of livestreams are hosted each week on Whatnot, 800x more than QVC! - 41% of sellers now generate more than half of their total annual sales from live selling. Check out the full report and see how livestream selling is shaping the future of e-commerce. #SocialCommerce #LivestreamShopping #LivestreamSelling #Ecommerce #Whatnot #StateOfLivestreamSelling #RetailInnovation #LiveCommerce?

At Whatnot, we’re committed to building tools that empower our sellers to succeed. This month, we’ve rolled out new features specifically designed to help sellers boost sales and run their businesses more efficiently. From trying out free shipping to first-time buyers to enabling mobile payouts and on-the-go label printing, we’re focused on simplifying operations so sellers can focus on what they do best. Learn more about how these new features are driving better results for our seller community. #livestreamshopping #socialcommerce

We’re honored to be named once again to LinkedIn’s Top Startups List for 2024! ?? As we continue shaping the future of shopping through livestream commerce, this recognition reflects the hard work and passion of our entire community—sellers, buyers, and our team. With countless categories from trading cards to sneakers, Whatnot empowers people to turn their hobbies into thriving businesses, discover new interests, and connect over the things they love. Thank you for being part of this journey! ?? #LinkedInTopStartups #LivestreamShopping #SocialCommerce

At Whatnot, delivering a seamless buying and selling experience every day is at the core of what we do. This commitment becomes even more crucial during high-traffic events like Black Friday and the Super Bowl. Read our latest engineering team blog post to learn about the key tactics we rely on to enhance the reliability and performance of our platform during a surge in activity. If you enjoy solving complex problems and are interested in building community-focused products, consider joining our team! whatnot.com/careers #engineering #ecommerce #livestreamshopping #marketplace

Buyers return to Whatnot because of the unique combination of entertainment and products our incredible sellers provide. But what really builds that sense of community is when sellers can recognize and engage with buyers from one show to the next. This summer, we introduced Rewards Club in Beta, an achievement-based loyalty program for sellers to automatically recognize and reward their most active customers with custom perks like coupons and access to exclusive shows. Today, we're excited to share that Rewards Club is now live! Check out our latest blog post to learn more. #livestreamshopping #socialcommerce

Our community's feedback is shaping the future of Whatnot. Listening closely to our sellers, we’re excited to share key updates based on their valuable insights. Read more to learn about new features like Review Replies, Mobile Printing, and our simplified New Seller Journey. #livestreamshopping #socialcommerce

At Whatnot, our mission has always been to empower your business growth and foster community through commerce. For those of you who are passionate about Whatnot and ready to share the excitement of the platform, head over to our blog to check out our latest article introducing Whatnot Affiliates. This new initiative allows you to earn commissions by sharing your favorite products and shows. Apply to be a Whatnot affiliate today! ?? https://lnkd.in/gNTzWfK8

In 2022, Zoreen quit her finance job to find work that fed her soul.?Shortly after?she found her way to Whatnot and?within a month?of shopping from fashion sellers, she thought, “I can do this.” Zoreen now sells clothing full-time on the platform, often bringing in more than $100,000 per month. Learn more about how she built her livestream-selling business and tune in to her shows on Whatnot: https://lnkd.in/gs-rMqgt ?? #livestreamshopping #socialcommerce #resale

Late last year, Becky brought her reselling business to Whatnot, where she now earns an average of ￡3,000 for each live show she hosts on the platform. "Customers are tuning in to watch my show specifically because of me! Other marketplaces don’t offer the same level of connection. I really appreciate the interactive aspect because selling online full-time can be lonely." Learn more about Becky’s story in The Sun and watch and shop her shows on Whatnot: https://lnkd.in/gMHHGW22 #livestreamshopping #reselling #socialcommerce

We’re always looking for ways to help our sellers bring in new buyers and make teamwork easier as they scale their operations. Read our latest product blog post to learn about Community Boost—a fun new way for shoppers to support their favorite sellers by boosting the discoverability of their show—plus a new Team Permissions tool to make adding employees to seller Whatnot accounts more efficient. #livestreamshopping #socialcommerce