Whatnot

Our first-ever European Market Report highlights how livestream selling is unlocking new opportunities for sellers, expanding global reach, and deepening customer connections. An incredible 65% of live sellers in Europe make over $10,000 per month, with more than half going live at least three times per week. Some new Whatnot stats that we’ve unveiled: -European sellers on Whatnot increased 600% year-over-year -340,000 hours of Whatnot livestreams are watched weekly across Europe—the same amount of time visitors spend exploring The Louvre -The average European user spends 65 minutes per day on Whatnot -Cross-border sales between the U.K., France, and Germany grew 40% month-over-month, with some markets seeing 60% of sales internationally -Fashion is the fastest-growing category, with sellers moving 25 items/hour on average Live shopping is here to stay—and it’s reshaping how we buy, sell, and connect. Read the full 2025 European Market Report: #LiveShopping #Whatnot #EuropeanMarket #RetailInnovation #Ecommerce #LivestreamCommerce

At Whatnot, one of our cultural principles is to "Have fun and Be Nice." We're intentional about creating an environment where we work hard and support one another, making our inclusion in Newsweek's "America's Greatest Startup Workplaces of 2025" even more special. Check out the full list of "exceptional companies across the U.S. that have created dynamic, supportive, and rewarding environments for their employees"?below. #workandwhatnot #whatnot

Influencer Marketing Manager?Elisha Fronda?has been with Whatnot since day one. Four years ago, Elisha graduated from Grand Canyon University with a degree in business management. It was at the height of COVID, and the plans he had to work in the sports industry were derailed. Instead, he took a job at a new startup, Whatnot, packing boxes inside the founders' garage. Today, Elisha partners with some of our platform's top sellers and influencers, making a meaningful and lasting impact on the business. But Elisha's work doesn't stop there — he's committed to leading by example, connecting with, mentoring, and recruiting students from his alma mater. Read more about Elisha's inspiring journey and his advice on not being afraid to start from the ground up.

What's the best part of working at Whatnot? It's the people. It's the culture designed to prioritize team over ego, genuine collaboration, kindness, and fun. Today, we're thrilled to learn that we landed #6 on Forbes' Best Startup Employers for 2025 — proving that when you invest in your people, magic happens. At Whatnot, we're not just building for our community; we're shaping what an incredible workplace culture can be. Want to learn more? We're hiring. Check out our careers page at?careers.whatnot.com. #workandwhatnot #whatnot

We’re rolling out new tools to help sellers drive sales, simplify operations, and build stronger connections with buyers. Here’s what’s new: ?? Variants (Beta) – Offer multiple product options—like size or color—in a single Buy It Now or Flash Sale listing. No more separate listings for every variation. ?? Payout Updates – Get clearer visibility into your earnings with new Seller Hub tools, including earnings breakdowns, improved payout statuses, and custom date filters. ?? Rewards Club Season 3 – Sellers can re-enroll in their seasonal loyalty program for buyers with one click, customize tier names and badges, and create an experience that keeps buyers coming back. Learn how these updates are helping Whatnot sellers streamline their business and grow: https://lnkd.in/g9QJT3qg #livestreamshopping #socialcommerce #Whatnot

Whatnot employees — AKA "Whatnauts" — don't just build our product; we buy and sell on it, too. ?? In fact, one of Whatnauts' favorite ways to learn about the user experience is to spend our monthly dogfooding budget on products that catch our eye—everything from trading cards to collectibles, clothes, and even plants! ?? How's that for an employee perk? Curious what we're picking up? Check out the goods our Womenswear, Beauty and Jewelry Lead Annikah Good scored during her recent haul! Want to get in on the action? We're hiring! Check out our new careers page at careers.whatnot.com. ?? #workandwhatnot #whatnot

Black History Month is all about honoring the rich history, culture, and contributions of the Black community. At Whatnot, we’re celebrating by spotlighting a few Black-owned businesses that are making an impact on the platform and shaping the future of live shopping. Check out our latest blog post to read more about these sellers. ?? #whatnot #whatnotcommunity #blackhistorymonth #blackownedbusinesses #liveshopping https://lnkd.in/gVFXGdDM

?? Super Bowl Sunday Was Our Biggest Day Ever ?? The Big Game may be over, but at Whatnot, the real MVPs are our incredible team—hundreds of employees working behind the scenes to ensure sellers and buyers had a seamless, unforgettable day. And guess what? It was our?biggest day EVER?on Whatnot. Check out a few of our favorite highlights: ?? A coin seller closed a?$65,000?sale in a single drop ?? 500 Minnie Mouse scrunchies?sold out in under a minute ?? A?Birkin bag?started at just?$1?in a live auction ?? 50 sellers?streamed non-stop for?24 hours straight Want to be part of our team??We're hiring!?Check out our new?career page. #workandwhatnot #whatnot

We’re introducing new tools with updates designed to help sellers grow and drive impact. The Promote Tools Dashboard provides insights into reach, discovery, and conversions, helping sellers refine their promotion strategies. The Barcode Scanner on Web speeds up product creation with automatic listing details, and International Buyer Appreciation Giveaways make it easier for sellers to engage a global audience. Learn how these updates are shaping the future of live shopping. #livestreamshopping #socialcommerce?

Our sellers drove incredible growth in 2024: $3 billion in livestream sales, a doubling of first-time buyers, and 400% growth in Europe. In 2025, we’re focused on smarter tools to make selling more efficient, expanding into new categories and markets, and fostering a welcoming environment for sellers and buyers alike. Check out our Letter from the CEO for key insights from 2024 and what’s ahead. #livestreamshopping #socialcommerce #whatnot