WhatConverts

?? Does Google Ads actually work? For many businesses, the answer isn’t so simple. Some see massive success, while others struggle with wasted spend and low-quality leads. Here’s why Google Ads might not be delivering results—and what you can do about it: ?? Spam clicks draining your budget? Some ad types might be sending traffic from bots and low-quality sites. ?? Daily budget disappearing too fast? Google’s spending rules aren’t always what they seem. ?? CPC much higher than expected? A hidden factor could be inflating your costs. ?? Getting clicks from outside your target area? A default setting might be the culprit. ?? Plenty of conversions, but no real sales? Tracking the right data can make all the difference. ?? The key to success? Optimizing for lead quality—not just traffic. Learn how to make Google Ads work for your business: https://lnkd.in/eX2-_EjD #GoogleAds #PPC #DigitalMarketing #MarketingStrategy #LeadGeneration #BusinessGrowth

?? Struggling to make sense of your digital marketing data? A well-structured report can transform raw numbers into actionable insights. This guide from WhatConverts breaks down the essential elements of a Digital Marketing Report Template to help you track performance effectively. ?? Key takeaways: ? Start with a summary – Highlight key results and insights upfront. ? Focus on meaningful metrics – Prioritize leads, conversions, and ROI over vanity metrics. ? Use visualizations – Graphs and charts make data easier to digest. ? Segment your data – Break down performance by channel, campaign, or audience for better analysis. ? Automate where possible – Save time with reporting tools that pull real-time data. A clear, data-driven report ensures smarter decision-making and better marketing outcomes. Ready to refine your reporting process? Check out the full guide here: ? ?? https://lnkd.in/gDHPkyZn #DigitalMarketing #MarketingReports #DataDriven #MarketingStrategy #MarketingAnalytics #LeadTracking

?? Looking for the best Conversion Rate Optimization (CRO) tools? This guide goes beyond surface-level lists—it delivers in-depth, rigorous reviews from 45 sources to help you choose the right tool for your needs. From A/B testing and heatmaps to lead tracking and form analytics, each tool is evaluated for: ? Features & capabilities ? Best use cases ? Strengths & drawbacks ? Pricing & recent updates Whether you’re a marketer, agency, or business owner, this breakdown will save you hours of research and help you invest in the right CRO stack. ?? Read the full analysis: https://lnkd.in/gRCxCrd3 #CRO #ConversionOptimization #MarketingTools #A_BTesting #LeadTracking #Heatmaps

?? Want to make your call tracking more effective and personalized? Automatically adjusting tracking number area codes ensures that customers see a familiar local number when they call, increasing trust and engagement. It also improves call connection rates and enhances the overall customer experience. By using dynamic area codes, you can: ? Build local credibility with prospects ? Increase answer rates and conversions ? Provide a seamless and professional call experience Small changes like this can make a big difference in how customers interact with your business. Learn more: https://lnkd.in/gbkDVGER #CallTracking #MarketingStrategy #CustomerExperience #BusinessGrowth #TechSolutions

?? Beyond Call Tracking: How 3 Agencies Unlocked Next-Level Marketing Success Call tracking is just the beginning. Three agencies—WolfPack Advising, BOLT DMS, and Profit Roofing Systems—discovered that expanding their strategy with lead management, qualification, and Google Ads optimization unlocked game-changing results. Here’s how: ? WolfPack Advising: Switched from a leading call-tracking provider to WhatConverts, gaining full lead visibility. This led to 2X ad budget scaling and double the number of clients using ad management services. ? BOLT DMS: Used AI-powered lead quality analysis to improve campaign efficiency. The result? ￡205,000 in booked work in just 90 days and 94 high-quality leads in 31 days. ? Profit Roofing Systems: Leveraged lead data to optimize Google Ads bidding, steering the algorithm toward high-value leads. The outcome? A 12.4X ROAS, 21% more qualified leads, and a 57% revenue increase. ?? The takeaway? Understanding lead quality transforms marketing performance. WhatConverts goes beyond call tracking to help agencies track, qualify, and optimize for true ROI. ?? Read the full case study: https://lnkd.in/g4ySS9nj #MarketingSuccess #LeadGeneration #CallTracking #PPCOptimization #MarketingROI #GoogleAds

?? Tired of footing the bill for client usage? If you're on a WhatConverts Agency Plan, you know the struggle—your credit card covers all client usage, and you have to invoice them later. But there’s a better way! ?? Direct Client Billing – Set up client accounts with their own credit cards. ?? Save Time – No more manual tracking and invoicing for usage. ?? Earn More – Use your Affiliate Program link and collect a 20% monthly commission on each client account. ?? Stay in Control – Create client accounts with your agency email for seamless access. By switching to direct billing, you boost efficiency, reduce admin work, and unlock a new revenue stream. ?? Need help getting started? WhatConverts support is ready to assist! Full guide here: ?? https://lnkd.in/gSyNVPKQ #ClientBilling #AgencyGrowth #WhatConverts #MarketingTools #BusinessEfficiency

?? How to Qualify a Lead Over the Phone for Better Sales ?? Phone calls are 10-15x more likely to convert than other lead types—but only if you qualify them properly! This guide breaks down: ? Why lead qualification matters for sales efficiency ? How to qualify leads in real time using structured questions ? The best post-call qualification methods to refine lead quality ? How to automate the process with tools like WhatConverts’ Call Flows By implementing these strategies, you can ensure your sales team focuses on high-value leads, improving conversion rates and revenue. ?? Read more: https://lnkd.in/gr49zVUr #LeadQualification #SalesStrategy #PhoneSales #BusinessGrowth #SalesSuccess

?? Easily import your lead data with WhatConverts Endpoints—no third-party tools required! If you're managing leads across multiple platforms, keeping all your data in one place is key to making smarter marketing decisions. That’s where Endpoints comes in. ?? What are Endpoints? Endpoints are secure URLs that allow you to send lead data directly to your WhatConverts account. They support CSV and JSON formats, making data migration seamless. ? Key Features: ? Flexible Data Processing – Customize how leads are handled. ? Comprehensive Lead Support – Import calls, forms, chats, and more. ? Automatic Deduplication – No more duplicate leads. ? Full Marketing Attribution – Keep campaign insights accurate. No need for Zapier—just a direct, efficient way to consolidate your lead data in WhatConverts! ?? Learn more here: https://lnkd.in/gDYURirF #MarketingData #LeadTracking #WhatConverts #DataIntegration #MarketingAutomation #MarketingTech

?? Building Trust Through Transparency: A $1.8M Success Story ???? Many businesses have been burned by bad agencies—empty promises, vanity metrics, and unclear results. But MakeMeVisible took a different approach: full transparency. Using WhatConverts, they: ? Focused on real KPIs—appointments booked, not just clicks ? Tracked exactly where leads came from to prove ROI ? Used Call Recording & Lead Analysis to coach the client’s sales team The result? A brand-new veterinary clinic went from $0 to $1.8M/year in just 6 months! ?? Trust isn’t just given—it’s earned. See how transparency drives real business growth: ?? Read more: https://lnkd.in/gtMmdeym #Transparency #TrustInMarketing #LeadTracking #BusinessGrowth #MarketingSuccess

?? There's only so much you can do with CPL—are you tracking what really matters? ?? Too many marketers focus only on cost per lead (CPL) without knowing which leads turn into revenue. The WhatConverts BootCamp is a FREE course that teaches you how to track, qualify, and optimize leads so you can make smarter marketing decisions based on more impactful KPIs. ?? Here’s what you’ll gain: ?? Master lead tracking – Connect every lead to the exact marketing source. ?? Qualify leads with confidence – Identify which leads actually turn into revenue. ?? Optimize for ROI – Double down on the campaigns and keywords that work. ?? Actionable insights – Get hands-on training to make data-backed decisions. ?? Go beyond CPL and start proving true marketing impact. ?? Enroll for free: https://lnkd.in/g2NSqMfA #MarketingAnalytics #LeadTracking #MarketingROI #WhatConverts #MarketingBootCamp ??