Whalar

"At Whalar we have developed a transformational framework which enables co-creation with Creators across the social ecosystem, and at every stage of the funnel. Creators are no longer a nice-to-have – they are the multiplier your brand needs to thrive." In her article for Marketing Week, our EMEA President of Whalar Group, Emma Harman shares why the Creator Effect is a powerful tool for growth ??, giving brands a distinct voice and personality that helps them forge meaningful connections with communities and culture. ???? ?? Read more here: https://lnkd.in/gnw445kD #WhalarGroup #CreatorEconomy?

"It’s all about vision and innovation. We’ve built an ecosystem with six distinct companies, each focused on different aspects of the Creator Economy, allowing us to stay ahead of the curve as this space evolves." Our Chief Financial Officer Heena Agrawala shares insider insights with BDO on how Whalar Group is reshaping the global creative marketing landscape through its groundbreaking Creator ecosystem. ???? ?? Full article here: https://lnkd.in/g4Yp5Yc4 #WhalarGroup #CreatorEconomy?

?? Celebrating a double win at the bCreator? Awards! ?? We brought home not one but TWO wins at the UK’s ???? premier awards, recognizing the best Creators, agencies, and brand campaigns! ???? ??Talent Management Agency Winner: Sixteenth ??Fashion Creator Campaign Winner: Whalar x The Saturday Story ft. Deba for Weekday Sixteenth is now part of Whalar Group, bringing their expertise in talent management and #GoodInfluence to our Creator-first approach. ?? This award marks a pivotal moment as we unite to shape the future of Creator careers and unlock unrivaled opportunities for Creators and brands alike. ???? The future belongs to Creators, and we’re honored to be recognized for leading the charge. ?? Huge thank you and congrats to all who helped make this happen! #Whalar #Sixteenth #CreatorEconomy #BCAs

Continuing the momentum from Advertising Week NY — our President of Measurement & Analytics, Gazmend Alushi, was featured on the AW360 podcast! ????? In this insightful episode, he breaks down the evolving role of Creators in advertising, the impact of measuring success in Creator partnerships, and how Whalar is helping brands navigate this shift. ???? ?? Listen to the full episode: https://lnkd.in/gHdAwTvb #Whalar #CreatorEconomy

That’s a wrap on an incredible week at Advertising Week NYC! ?? We were thrilled to take part in two dynamic Creator sessions featuring expert insights from our President of Measurement & Analytics, Gazmend Alushi and our NA President Jo Cronk, alongside GWI's Laura Connell, Michal (Mickey) Galin, Element Human's Hamish McPharlin, and EMARKETER's Jasmine Enberg. Together, they explored the evolving landscape of Creators, consumers, and cultural power. ???? Key takeaways: ? Creators Drive Results: Beyond awareness, Creators drive consideration, emotion, and sales.?With their unmatched ability to build deep community connections through compelling storytelling, they move the needle in branding, conversion, and long-term business growth. ? Creators & Consumers Hold Cultural Power: Creators shape culture, bringing meaning, community, and relevance to the narrative. Consumers dictate what trends on platforms, and brands must understand each platform's unique cultural influence. ? Measure What Matters: While measuring Creator impact can be challenging, their ability to inspire action outpaces brand-produced content. It’s not just about understanding their reach—it's the quality of that reach that truly drives results. Qualified reach is the key metric that matters. As we look to the future, one thing's for certain - Creators and their creativity are shaping the world we live in—and we're here for it. ???? Thanks to all who joined us! #Whalar #CreatorEconomy #AWNewYork24

Meet The CAN Family @TheCANFamily, Week 5's National Football League (NFL) Creator of the Week! ???? From trying out for the Patriots cheer squad to hilariously capturing the essence of every NFL fan — from the superfan to the snack enthusiast ?? — The CAN Family brings game day to life like never before! ??? ??Tune in weekly for unforgettable Creator moments & game-day fun: https://lnkd.in/g5Txdhw4 #Whalar #CreatorEconomy #NFLCreatorOfTheWeek #NFL

?? The secret’s out—and it’s changing the Creator Economy in a BIG way! ??? We’re beyond excited to announce that Whalar Group is acquiring UK talent management powerhouse Sixteenth. By combining Whalar Talent’s expertise with Sixteenth’s influence, we’re launching one of the world’s top 360° Creator talent management companies. ??? This isn't just an acquisition—it's a transformative step forward in shaping the future of Creator careers. Together, under the Sixteenth name, we're building sustainable, long-term success for Creators with a purpose-driven approach, unlocking unmatched opportunities with the biggest global brands. ???? With over 44 managers and 300+ diverse Creators, we’re setting a new standard in the Creator Economy. Headed by Victoria Bachan as President of Sixteenth, this move empowers talent to grow, scale, and thrive like never before. ???? The future belongs to Creators! ?? Learn more: https://lnkd.in/gCTJ_6h2 #WhalarGroup #Sixteenth #CreatorEconomy #TalentManagement #GoodInfluence

?? Next week at Digiday's Media Buying Summit! ?? On 10/16 at 9:05am, catch our Senior Director of Measurement & Analytics, Kimberly Phan, alongside Owen Sidd, VP of Brand Partnerships at Captiv8, and Eric Dahan, Founder of Mighty Joy Session: The Creator Economy: The Power of Talent & Tech Join us as they dive into how talent and tech are fueling the Creator Economy’s rise, covering everything from Creator discovery and content analysis to the metrics that drive success. ???? This is the must-attend session to fuel your brand’s next big Creator move! Details here: https://lnkd.in/gF3fjkSu #Whalar #Digiday #CreatorEconomy?

?? Big News! ?? Today, #WhalarTalent Tiffany A. Yu, MSc officially launched her book, The Anti-Ableist Manifesto: Smashing Stereotypes, Forging Change, and Building a Disability-Inclusive World! ??? ?Tiffany breaks down ableism, microaggressions, and how we can all take real action toward authentic allyship. ?? From challenging the status quo to creating more inclusive events and workplaces, this manifesto is your guide to building a more Disability-inclusive future! ???? Grab your copy and be a part of the movement ?? ?? https://lnkd.in/gPu8K4Tm #Whalar #CreatorEconomy #DisabilityAdvocate

We had an unforgettable day at the first-ever Nami Matcha Pop-up at Shopify NY!? ???? With an incredible turnout, the energy was unmatched as guests sipped on refreshing Strawberry Matcha Lattes and got their first taste of the brand's new Hojicha. The day was made by Nami Matcha's extra dynamic founder, #WhalarTalent Ashley Alexander, who mixed, mingled, and served up matcha, leaving fans buzzing with excitement. ????? Huge thank you to our incredible partner, Shopify, for helping us make this happen! #Whalar #Shopify #NamiMatcha #CreatorEconomy