West Loop Community Organization

We couldn't be more grateful for Landor. From the day we received a phone call asking "how can we get involved in the community" to the day we sat with the creative team unveiling our new branding it's been an incredible journey! Landor brought the West Loop Community Organization to the present and forefront truly representing the West Loop. WLCO was formed in 1991 and over the years have grown and adapted to the needs of the community but we can't do it alone. What is necessary for people to understand is just how truly important it is to get involved on a hyper local level. Change happens when you get involved, gather together and do some good. We focus on community engagement, safety enhancements and cleanliness. That happens in various forms such as holding free or low cost self defense classes, clean & greens, our first annual Holiday Stroll and the award winning street festival Taste of Randolph bringing over 60,000 people to the West Loop over Father's Day weekend. Send us a note if you want to get involved, participate, or partner. Please send Landor some love. They are incredibly talented, witty, and simply good humans. Read on.

We can't wait for this event ... keeping the earth free of clothing in landfills and bringing people together for community engagement. Slots are filling up fast so get in on the goods! Love what you are doing TUTT!

Let's talk about the function of a community organization. Community organizations play a crucial role in fostering connections and improving the well-being of residents. They often serve as a hub for local initiatives, addressing various needs within the community. Functions include organizing events, advocating for social issues, promoting civic engagement, and providing resources. WLCO was founded in 1991 to foster economic development and shed light on an area that was untapped. It was the gateway for the DNC yes but it was an area that only a few knew would someday turn into the hottest area in the country and the fastest growing area in Chicago. West Loop has Michelin Star rated restaurants, incredible cocktail lounges, live music, art and a place for people to call home, work and play. Our annual fundraiser is upon us and it's not just about being a fundraiser for our organization, it allows us to be a boots on the ground organization and show up where help is needed, whether it is supplies for the migrants who have nothing to homeless that need a bit to eat or clothing or school supplies for a back to school initiative. Taste of Randolph was created not just for us but for the community. Now entering year 27th (29 had it not been for the pandemic) we could not be more thrilled with our new production company, our new partners, new talent buyer and the fact it does so much economically for the neighborhood. A 2.5 day event creates over 700 jobs, 500 hotel rooms, 2.2 million in revenue and 200 thousand in taxes. More information to follow so stay tuned and please reach out if you'd like to be a part of it, we would welcome a conversation. You can reach us at [email protected] Check out the event from last year!

It's loopy and we love it! We are still reeling from the design that Landor created for us. It is perfect and clearly others are noticing just how fitting it is for our West Loop community. Come get involved and have some fun. We'd love to have you! #westloop #chicago

You might have seen but we haven't officially announced that we have just relaunched the WLCO Brand. For over 30 years, the West Loop Community Organization has been creating inspiring opportunities in the heart of Chicago, the West Loop! Our team has lived and breathed in the West Loop for over 27 years and we have seen it all. We're a boots on the ground organization and could not be more excited to officially relaunch with a new mission and new directive. We're focusing on community engagement, safety/security, and cleanliness. It just makes sense to be more of the "fun people" in the neighborhood while doing some good. Long gone are the days of development meetings and acting as a delegate agency. Partnering with Landor was a once in a lifetime opportunity and those behind the scenes at WLCO could not be more grateful and honored. Landor's Executive Creative Director, Jérémie Barry, said “This brand is genuinely made in West Loop, by and for the people living and working there. More than a brand, it’s a tool that is accessible to everyone experiencing the West Loop which they can use to share their story.” Here is a bit of what we celebrated at our launch event: https://lnkd.in/gB2YUChV Come join us! #WestLoop #branding #brand #rebrand #brandrefresh #design #motion #interactive #apps #community #Landor

Landor We are so forever grateful and excited! This rebranding has now brought us to present day and aligns with our mission. For that, we thank you. With love, WLCO

We couldn't be more thrilled to have such amazing partners like Erica at Geode Health and many others. 2024 is looking like a great year ahead!!

Whew, we made it through one holiday this season, and we just wanted to take a moment to say again how thankful we are for all of our West Loop residents and businesses. If you're back home after visiting friends and family, we hope you feel like there's no place you'd rather be! We sure do! Have a great week, West Loopers! #westloop #westloopisthebestloop