Westcomm

Your benefits communication strategy might be missing the mark! ?? Did you know that only 54% of companies effectively measure their benefits communication—and most rely on surface-level metrics like open rates or HR inquiries? That means your employees might not fully understand or engage with the benefits you invest in so heavily. ?? Clicks and enrollments aren't enough. If you want real ROI, you need to measure understanding, engagement, and long-term impact. ? Do your employees truly understand their benefits? ? Are they actively engaging with voluntary programs? ? Are they retaining benefits info beyond open enrollment? It’s time to rethink how we measure success. Check out my latest article on hidden metrics that actually tell the full story—and how to start using them today. ???? ?? Read it now #EmployeeBenefits #BenefitsCommunication #HR #EmployeeEngagement #HRStrategy #WorkplaceWellness

?? At Westcomm, teamwork drives success — and Jen Hiatt has been an essential part of that for 7 years! From collaborating with clients to supporting our internal team, your contributions have made a lasting impact. Here's to celebrating you and many more years of success together! ??

When it comes to attracting and retaining top talent, clear and effective communication about employee benefits is crucial. Yet, many organizations continue to make avoidable mistakes that impact employee engagement. So, what are the most common communication mistakes—and how can you avoid them? ?? Overloading Employees with Information ?? Simplify and Segment Communications ?? Utilizing A Single Communication Channel ?? Diversify Your Channels ?? Communicating Once a Year ?? Create a Benefits Calendar ?? Focusing on Benefits, Not Employees ?? Highlight Personal Examples ?? Limiting Opportunities for Feedback ?? Create an Open Feedback Loop Read more ??

Let’s be real: sending a long email about benefits is like handing Gen Z a VHS tape—it’s not going to get the reaction you want. Today’s workforce is more multigenerational than ever, and while traditional benefits guides and PDFs might work for some employees, they completely miss the mark for younger generations. According to a 2024 Adobe survey, 98% of Gen Z and 91% of Millennials prefer video content over text-heavy materials—yet many employers still rely on traditional communication methods that fail to engage. So, how do you modernize your benefits communication to connect with these employees? Here’s what works: ?? Short, Engaging Videos ?? Memes & Humor ?? Interactive & Social-First Content ?? Mobile-Optimized Everything Meeting employees where they are—on the platforms they use and in the formats they prefer—boosts engagement, retention, and benefits utilization. Let’s talk about how to modernize benefits communication for today’s workforce. ??

Without the requirement of at least a “no,” there might never be a “yes.”

The real communications game-changer? Data-driven insights. ??????

If you think mental health isn’t a workplace issue, think again. In fact, mental health has gone from being a “nice-to-have” focus to one that is a necessary part of culture, especially to attract and retain a talented and productive workforce. To truly make an impact, companies need to move beyond one-time communication methods and start fostering everyday, accessible conversations about mental well-being.?

Great to see my colleagues Melissa Cotterill, Guy Westermeyer and Jen Hiatt representing Team Westcomm at From Day One! As employers take a more significant stake in their employees’ futures, I’m eager to hear how uniting leaders in CSR, HR, marketing, and communications will spark the collaboration and innovation we need. SHRM Detroit SHRM #leadership #employeecommunications #innovation #collaboration

We are excited to meet everyone at the From Day One event today!

A year-round communication strategy helps employees understand, trust, and take full advantage of their benefits. By making benefits an ongoing conversation, you can: ?? Increase Engagement: Regular touchpoints ensure that employees are consistently reminded of available resources and benefits, making them more likely to engage—and experience higher satisfaction with their employer. ?? Boost Utilization: Continuous communication ensures that employees don’t forget about valuable benefits—such as wellness programs, EAP services, or retirement savings tools—that can enhance their lives. ?? Improve Employee Satisfaction: When employees know their company is invested in their well-being, they feel more valued and supported. This can lead to increased satisfaction, loyalty and productivity. ?? Drive Better Decision-Making: By communicating about benefits regularly, employees can make more informed decisions about which programs are right for them and their families. Get started with five steps toward an annual communications plan: https://lnkd.in/gHD3zTYz