Outfit

Next Tuesday December 3 is GivingTuesday - a global generosity movement unleashing the power of radical generosity! Or as we like to call it - Twende Tuesday!??? This year, Twende Solar is participating in GivingTuesday to empower communities around the world with reliable electricity access through solar. We believe the key to sustainable, resilient, equitable communities starts with access to POWER: power for schools and education, power for small business and economic growth, power for health access and clean drinking water. Will you help us empower communities this GivingTuesday?? There are lots of ways to give and get involved: ?? EmPOWER Communities: Donate to support electricity access for communities around the world. ?? Join the movement: Follow us on our social platforms @twendesolar to find out how you can get involved, amplify or volunteer to support our electrification projects.? ?? Multiply the impact: Spread the word to your friends, family and coworkers and invite them to join you and thousands of others in spreading radical generosity! This GivingTuesday, we invite you to light up someone's life with the transformational gift of solar-powered electricity. Let’s go solar, together! Visit https://lnkd.in/gVCUnGDZ to donate! #givingtuesday #giveawatt #letsgosolartogether #twendesolar #empowercommunities

I’m happy to share that I've joined the Board of Twende Solar. ?? If you don’t know Twende, it’s a nonprofit based here in Portland, Oregon that builds renewable energy systems in collaboration with communities in need around the world. Hundreds of millions of people do not have access to electricity. Twende equips these communities with the resources and expertise to build solar + battery storage projects, setting them up for long-term success. If you’re excited about the clean energy transition we’re all living through *AND* you want to live in a more equitable world, I invite you to check out Twende. Curious about the name??“Twende” is a Swahili word that translates to "Let’s go!" ?

Creatures for Kamala just launched our Kickstarter campaign to help energize more nature lovers to get out and vote.? We’re offering a premium screen printed poster and art book, and as a bonus, a sheet of limited edition stamps.?? The artwork is created by Niko Courtelis and Joshua Berger of PLAZM, an award-winning creative agency here in Portland, Oregon. The campaign ends in 29 days. Please spread the word and help us hit our goal! https://lnkd.in/gwnGMvVj

High-quality videos are a significant investment. Which ones are most essential in your sales and marketing mix? ? These are the big 3, from my perspective… ? The origin story video ? Who doesn’t love a good origin story. Make a video that is entirely focused on your origin story. It has no expiration date.?? Case in point: I had the honor of creating Umpqua Bank’s origin story video 10+ years ago. It’s still on the About page. Here’s the YouTube link: https://lnkd.in/gqctwgxU? (Thank you Lani Hayward for the opportunity–it’s one of my all-time favorite film projects.) ? The high-level intro video ? This lives on your homepage and About page and is put to use across every marketing channel. It humanizes your organization while conveying your value proposition in a highly effective way. The video in this post is an example of one we recently created for GreenKey Solar featuring Co-Founders Hunter Strader and Troy Snyder.? ? The culture video ? Nothing is more important than your people. Show that to be true. Have a video that features your amazing people sharing their thoughts and feelings about working at your organization. This video lives on your Careers page and wherever you're recruiting. Here’s one we produced for GreenKey: https://lnkd.in/gHKtCdz2 If I had to choose a 4th, I’d go with a customer story / testimonial. There are generally *many* other video possibilities. These are the ones to prioritize. They have a long lifespan and give you the biggest bang for your buck!

15% of counties in the U.S. have banned solar and wind projects, according to a USA TODAY study this year.? I could hardly believe it when I heard it. People have been brainwashed into believing there’s such things as Wind Turbine Syndrome and Heat Tornadoes caused by solar farms. It’s madness. The good news is that companies like GreenKey Solar know how to overcome these obstacles. Hunter Strader and his team start by building trusted partnerships with forward-thinking landowners like Walter Scott, here in Oregon. Spending the day with Walter was a gift. If only every landowner could hear his story. As Walter shared with us…? “I know there’s a lot of farmers out there who have ground that is marginally producing and they don’t know what to do with it. For me, the answer was solar.” Want to fuel your hope for the future? Watch this short video with the wonderful Walter Scott! ?

15% of counties in the U.S. have banned solar and wind projects, according to a USA TODAY study this year.? I could hardly believe it when I heard it. People have been brainwashed into believing there’s such things as Wind Turbine Syndrome and Heat Tornadoes caused by solar farms. It’s madness. The good news is that companies like GreenKey Solar know how to overcome these obstacles. Hunter Strader and his team start by building trusted partnerships with forward-thinking landowners like Walter Scott, here in Oregon. Spending the day with Walter was a gift. If only every landowner could hear his story. As Walter shared with us…? “I know there’s a lot of farmers out there who have ground that is marginally producing and they don’t know what to do with it. For me, the answer was solar.” Want to fuel your hope for the future? Watch this short video with the wonderful Walter Scott! ?

Under the Biden-Harris Administration, clean energy manufacturing and power generation are soaring thanks to transformative laws like the Inflation Reduction Act. — Record growth in solar and wind — 400,000 clean energy jobs added — 800+ announced clean energy projects And we're only getting started.

Want to know how much an organization cares about their customer experience? Check out their 404 page. It’s one simple test–not the end all be all. They’re super fun to create, and have been especially rewarding for me since joining the cleantech industry. Here are four 404s from websites I've had the good fortune to launch this year, including Outfit’s. Copywriters include Jen Metcalfe, Zech B., and me. Live links: Outfit: https://lnkd.in/gESik5Aq? Creatures for Kamala: https://lnkd.in/g9cvKNzy? GreenKey Solar: https://lnkd.in/gUdNENW6? Renewable Acres: https://lnkd.in/gPjpYSzV Got a cleantech 404 you like? Please share! I love seeing where people go with these.

Meet Justin Krueger, President of Renewable Acres, an Oregon-based EPC born from GreenKey Solar. For friends unfamiliar with the acronym, EPC = Engineering, Procurement, and Construction. It’s the company responsible for getting a solar farm up and running.? These photos of Justin and team are from the Blackwell Creek Solar Farm in Central Point, Oregon–a 2 MW project that will distribute power to the local community.??? Justin has led more than 30 GW of utility-scale solar projects and managed over 500 MW of wind projects. More importantly, he’s looking to bring the highest level of integrity and transparency into solar farm development, making good on every promise made.? Thank you Justin, Hunter, and Carly for the opportunity to build the new Renewable Acres identity and website. I appreciate our partnership and can’t wait to see the new logo on a construction hat. ?? And thank you to the awesome craftspeople who made it happen… Boone Rodriguez, photography Aura Aragon-Ball, design Braden Spotts, video? Jen Metcalf, copy? Jessica Berardi, web dev? Super proud of what we built, and look forward to what’s next!? https://lnkd.in/gNnt9Xnc? ??

This is the GreenKey Solar team, based here in Oregon. They’re a project developer on a mission to put a ton of solar in the ground, and do it the right way. They build trust with landowners by being completely transparent and going above and beyond to get a project across the finish line. The result: they’re the #1 developer in Oregon and expanding across the country. I ?? this photo because it captures the completely positive energy they put out into the world. Not surprisingly, it’s been an absolute delight working with them to upgrade their identity and website, which we launched today.?? I’m also excited to share that they’re hiring for multiple roles, including a Project Developer, Director of Finance, and Engineering Manager. Learn more here: https://lnkd.in/ggHknH2y And check out the new site + identity: https://lnkd.in/gWpiKHeS? ? Thank you to all of the incredible storytellers / Portlanders who brought the site to life ??? Chris Hornbecker, photography Aura Aragon-Ball, design Braden Spotts, video? Zech B., copy? Jessica Berardi, dev And thank you Carly Sellers and Hunter Strader for such a satisfying collaboration and for fueling my optimism in the future! ?