Allow me to reintroduce myself! ?? I’m Wendy Porter, Chief Event Strategist. Here are three things to know about me: ?? Avid Global Traveler ?? Garden Fanatic ??Australian Shepherd Dog Lover When I’m not travelling around Europe speaking German, I’m leading my team to create extraordinary experiences for my clients in the Healthcare space. You may have even seen our work last year when we won a 2023 “Conferences that Captivate” award by BizBash. I have spent the last 8+ years supporting my clients like UnitedHealthcare, Elevance Health, NAMI (National Alliance on Mental Illness), VigiLanz, Panda Health, TripleTree, and many others creating unique experiences, for their clients, prospects and employees. These are the stats I'm most proud of: ??1300+ Events Executed ?? $200M+ Budgets Managed ?? 1M+ Attendees Experienced Our Events ?? And last but not least, 100% client satisfaction! I’m sharing my joy, love and passion for this work, even after 22 years of being in one of the top 10 most stressful jobs in the world…event planning! Did you know that current research shows that Events are the #2 most impactful channel for marketing investments? We like to call it “3D Marketing” for your brand that creates long lasting memories and experiences that move the needle. This year, we are excited to make this our biggest and brightest year yet. So we are expanding our client roster. We have room to take on 3 more clients. If you're sick of overwhelming your already overwhelmed marketing team with ANOTHER event, think of us. We're your event PARTNER to meet your strategic business goals. DM me to get in touch today. ??
Wendy Porter Events, LLC
会展服务
Minneapolis，MN 316 位关注者
Award-winning Experiential Marketing Agency. We create magical live and virtual event experiences that WOW!
关于我们
Remember that unforgettable brand building experience that changed the game last year? Was it yours? If the answer is no, then it is time for Wendy Porter Events, LLC. Whether in person or virtual, with Wendy Porter Events as your partner, your attendees will be captivated from the registration click to the last closing comment. From leadership meetings and national sales conferences, to trade shows, music festivals, award galas, and more - Wendy Porter Events has produced unforgettable experiences that will WOW and take your brand to the next level. Give your brand the high-caliber event it deserves. Contact us at [email protected] to start the conversation.
- 网站
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https://www.wendyporterevents.com
Wendy Porter Events, LLC的外部链接
- 所属行业
- 会展服务
- 规模
- 2-10 人
- 总部
- Minneapolis，MN
- 类型
- 个体经营
- 创立
- 2015
- 领域
- Event Planning and Execution、Project Management、Marketing and Brand Strategy、International、Live Events、Virtual Events、Hybrid Events、Event Production、Conferences、Hospitality Events、Product Launches、Sales Conferences、Executive Leadership Events、Incentive Trips、Trade Shows、Registration、Board Retreats、Fundraisers / Galas、Award Ceremonies / Galas、Employee Events、Festivals、Brand Activations和Sponsorships
地点
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主要
获取路线
US，MN，Minneapolis
Wendy Porter Events, LLC员工
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Jaime McKenzie
Program & Event Management | Communications | Marketing | Social Responsibility
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Wendy Porter
Chief Event Strategist | Fractional Head of Events | Corporate Meetings, Trade Shows & Event Management Expert | Strategic Meeting Planner for…
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Abigail Staudt
Event Management | Media Relations, Travel and Special Events
动态
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Chief Event Strategist | Fractional Head of Events | Corporate Meetings, Trade Shows & Event Management Expert | Strategic Meeting Planner for High-Impact Events | '24 Smart Women in Meetings, Visionary Award
Events are on the chopping block — again. In recent weeks, economic and stock market disruptions have been unlike anything we’ve seen. From my seat as an event strategist, a small business owner, and an event pro in this industry for 25 years, this feels even more dire than COVID. Tariffs are driving up costs (are they on or are they off?). Decision-makers are frozen. Companies are sitting on budgets, afraid to invest. And what gets cut first? Events. Because they still aren’t seen as the marketing powerhouse they are. But now is the time to double down — not retreat. The instinct in uncertainty is to slash budgets and “wait it out.” But the companies that push forward will come out ahead. I saw two posts recently that had some interesting insights — one by Dahlia El Gazzar ??and another by Julius Solaris (links in comments). ?? Dahlia put it perfectly: “We’re not just dealing with emotional fire — we're seeing an economic freeze unlike anything before.” During COVID, we had a clear (if unwelcome) shift — pivot to virtual (ugh, I said the P word). Now? Companies are paralyzed. ?? Julius added further insights: It’s not just about ROI anymore — it’s about ROT: Return on Time. ? If an event is a poor use of time, attendees won’t return — or recommend it. ? Only events that deliver on their business promise will thrive. With an increasingly complex economic climate, companies are scrutinizing event spend harder than ever. Events aren’t just for brand awareness anymore — they drive pipeline and revenue. So... my advice? FEEL THE FEAR... AND DO IT ANYWAY! ? 1. Make ROI + ROT non-negotiable. Companies aren’t just asking, “Did this event drive leads?” They’re asking, “Was this the best use of my team’s time?” ? 2. Stop letting CFOs cut event budgets in a vacuum. Would they cut their CRM? Their paid media? Their website? Events must be positioned as untouchable investments. ? 3. Call out the cost of NOT showing up. ? Your competitors take your market share. ? Your relationships weaken. ? You lose the pipeline and trust only in-person events build. ? 4. Reimagine events as business accelerators. Guarantee business outcomes. Meetings. Lunches. Matchmaking. Deals. Every moment should be intentional, valuable, and irreplaceable. ? 5. Lead through the fear. When fear drives decisions, strategy dies. Be the one bringing clarity, data, and confidence back into the conversation. Event professionals can’t afford to wait for organizations to wake up. We must educate, advocate, and prove — over and over again — that events aren’t optional. They’re the best marketing investment a company can make. Let’s talk strategy. We help companies turn events into business accelerators — not expenses to justify. ?? Link in comments to book time. We will make your events unstoppable. ?? #FeelTheFearAndDoItAnyway #EventROI #ReturnOnTime #StrategicEvents #IgniteEventMagic #WendyPorterEvents
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Chief Event Strategist | Fractional Head of Events | Corporate Meetings, Trade Shows & Event Management Expert | Strategic Meeting Planner for High-Impact Events | '24 Smart Women in Meetings, Visionary Award
Honored to be included alongside so many powerhouse women shaping the events industry! ??? A huge thank you to InEvent for recognizing the talent, creativity, and hard work that make events unforgettable. I’ve had the privilege of working with or engaging with many of these incredible women, and their impact on our industry is undeniable. At Wendy Porter Events, LLC, we know that great events create a memory that lasts a lifetime – and it’s the brilliant minds behind the scenes that make it happen. CHEERS to all the phenomenal women in this industry who inspire, innovate, and drive impact every day! Who else deserves a shoutout? Tag an inspiring woman in the comments! ?? #WomensHistoryMonth #WomenInEvents #Leadership #IgniteEventMagic #WendyPorterEvents
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Chief Event Strategist | Fractional Head of Events | Corporate Meetings, Trade Shows & Event Management Expert | Strategic Meeting Planner for High-Impact Events | '24 Smart Women in Meetings, Visionary Award
Celebrating Strength, Resilience & Growth Here’s to the women who have lifted their roots, replanted themselves in new light, and continued to grow — no matter the storms they’ve faced. International Women’s Day is a time to honor the trailblazers, the quiet warriors, the risk-takers, and the nurturers. The ones who lift others as they rise. The ones who embrace change and challenge with unwavering strength. At Wendy Porter Events, LLC, we are surrounded by inspiring women every day — clients, colleagues, partners, and friends — who turn vision into action and challenges into opportunities. Today, we celebrate YOU. ?? Who’s a woman in your life that inspires you? Tag them and share why they’re incredible! #InternationalWomensDay #WomenWhoLead #StrengthInSisterhood #WendyPorterEvents
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Chief Event Strategist | Fractional Head of Events | Corporate Meetings, Trade Shows & Event Management Expert | Strategic Meeting Planner for High-Impact Events | '24 Smart Women in Meetings, Visionary Award
"Who planned this event?" That was the question — delivered by an attendee making his way down the hall in his wheelchair, clearly frustrated. "I did, sir. How can I help?" And in that moment, I knew. We had let this guy down. We had chosen a beautiful, historic venue — the Lumber Exchange Building, a stunning 1885 skyscraper full of vintage charm. It is the oldest high-rise building standing in Minneapolis and the oldest building outside of New York City, with 12 or more floors. It was unique, visually striking, and exactly what the client wanted: something outside of the typical hotel ballroom IN the city that their Foundation represented. But a beautiful venue doesn’t always mean an easy experience for every guest. I had navigated the parking ramp, the pathways with stairs, and even the tricky old elevators myself on my site visit. But what I hadn’t done was fully consider the end-to-end experience of our mobility-challenged guests. While there was ADA parking, we could have done a much better job communicating how best to get from the ADA parking to the event space. Or, better yet, we could have arranged for a greeter to meet this guest and assist with the elevator that was hard to turn a wheelchair around in. While 150 other guests had a great experience, one didn’t, and that matters. With every event, you learn something. And this was a hard lesson that I still think about today. I never want anyone to have a less-than-stellar experience at one of my events. It was a powerful reminder that great events aren’t just about stunning venues or perfect logistics. You must ensure every single guest has a seamless experience. ?? What to Consider When Choosing a Venue: 1?? Accessibility Matters – Can all guests navigate the space easily? Are elevators, ramps, and parking clearly marked? Can a wheelchair or scooter easily turn around in the elevator to access the buttons?? 2?? Location & Logistics – Is it convenient? Are there transportation and parking options? 3?? Clear Communication – Have you provided detailed instructions on parking, entrances, and mobility options, as well as the easiest route to the event space? 4?? On-Site Support – Would a greeter or dedicated staff member help ease challenges for certain guests? Are you asking the right questions to find out who might need assistance in the Registration platform? 5?? Match the Event’s Purpose – The space should enhance the event’s goals, not just look great in photos. Great events create lasting memories — for the right reasons. If you need help sourcing a venue that works for everyone, we’ve got you covered. Let’s talk! Link to book an appointment in the comments. ?? #EventPlanning #AccessibilityMatters #WendyPorterEvents #IgniteEventMagic
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5 LESSONS FOR EVENT PROFESSIONALS FROM THE SUPER BOWL ? As event professionals, we’re always evaluating the event scene – even when we’re off the clock. We can’t help but notice the details. Hi, I’m?Abigail Staudt, the intern at WPE, and here are some of my key takeaways from Super Bowl LIX: ??? A Solid Game Plan Makes All the Difference The final score showed it. Teams succeed when their strengths are well leveraged. Just like in event planning, a successful team utilizes each member’s full potential for a seamless outcome. ?? Leverage Sponsorships for Maximum Impact Superbowl ads highlight the power of sponsorships, this year Apple Music took center stage with the halftime show. For events, the right partners boost visibility, credibility, and reach. Align sponsors with your audience for maximum impact. ?? Capitalize on Your Surroundings to Localize If you caught Lady Gaga’s pregame show, it was truly a spectacle to remember. Super Bowl LIX was hosted in New Orleans, a city known for its unique culture and energy. What better way to showcase NOLA than by drawing from the vibrant spirit of Bourbon Street? This highlights the importance of embracing local culture and surroundings in your events to create a more immersive and memorable experience. ?? Play on Nostalgia to Elicit Emotion Who can forget the heartwarming "When Harry Met Sally" commercial? Nostalgia has an undeniable power to resonate with audiences and evoke strong emotions. The use of familiar references can build an instant connection with your audience. For events, weaving in nostalgic elements, whether through music, themes, or cultural references, can foster a deeper emotional connection with attendees. ?? Repetition Isn’t Always Effective This year, the Chiefs made their third consecutive appearance at the Superbowl, and for some, this became a point of frustration. While many anticipated their third win, others were rooting for them to fall short. What can we take from this? In the event world, repetition can become predictable and even tiresome. It’s important to innovate and keep things fresh to maintain engagement and excitement. Ready to create events that score big? If you’re looking to level up your event strategy, Wendy Porter Events is here to help. Let’s huddle up and craft experiences your audience will never forget. Contact Wendy Porter today for a FREE 30 minute strategy session to get started! Link in the comments to schedule an appointment. ?? #IgniteEventMagic #WendyPorterEvents #SuperBowlLIX #EventPlanningTips #EventStrategy
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Chief Event Strategist | Fractional Head of Events | Corporate Meetings, Trade Shows & Event Management Expert | Strategic Meeting Planner for High-Impact Events | '24 Smart Women in Meetings, Visionary Award
If you want your trade shows to be a success, read on... If you’re not using tools, including AI to capture data at your trade show booth, you’re leaving valuable insights—and leads—on the table. We have three solutions we’d like to highlight: Zenus, Inc., Vivastream and Mobly, who are game-changers when it comes to understanding your audience and maximizing ROI. A Zenus case study showed 14x ROI for one company! ?? Zenus uses facial analysis to measure attendee engagement, providing real-time feedback on booth traffic and interaction. You’ll know exactly what’s working (and what’s not). ?? VivaStream helps capture and analyze attendee behaviors and connections, giving you clear, actionable data on who visited, what piqued their interest, and where to follow up. ?? Mobly takes it a step further by offering seamless lead capture and attendee tracking through AI-driven solutions. Their technology integrates directly with your CRM, ensuring no opportunity is lost and your follow-up is always on point. When companies invest in trade shows, every interaction counts. Deploying the proper tools help you move from guessing to knowing—turning casual visits into measurable success. Are you ready to elevate your booth strategy and capture the data that matters? Let’s talk about how to make #EventTech work for you. Email me at [email protected]! #TradeShowSuccess #AIInEvents #SmartBoothStrategy #EventROI #WendyPorterEvents #IgniteEventMagic
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Chief Event Strategist | Fractional Head of Events | Corporate Meetings, Trade Shows & Event Management Expert | Strategic Meeting Planner for High-Impact Events | '24 Smart Women in Meetings, Visionary Award
What an incredible experience on today’s Club Ichi panel! ?? I had the pleasure of joining Sean R. Schuette, CMP and Sarah Meister - Event Group Housing Expert during the Club Ichi Telethon Membership Drive to share insights on the journey of entrepreneurship, the power of relationships, and why investing in the right tools and networks is a game-changer. One of the key moments we talked about was the leap from a full-time job to becoming an entrepreneur. It’s scary, no doubt—but the freedom and fulfillment that come with creating your own path are so worth it. I can confidently say it was one of the best decisions I ever made back in 2015 when I launched Wendy Porter Events, LLC. We also dove into: ? Leveraging your network to grow your business. ? The importance of visibility—on social media and beyond. ? Why tools like Canva, ChatGPT, and CRM platforms are essential investments. ? Needing a hoof permit if you are bringing a horse into the convention center in Minneapolis. Yep, ask me about that! ? And how being part of communities like Club Ichi can transform your career and life. Club Ichi is all about meaningful connections and empowering growth for event professionals. If you’ve been considering joining, now is the time. RATES WILL GO UP in 2025! The support, collaboration, and opportunities here are unmatched and it’s one of the best investments I made in 2024. A huge thank you to Liz Lathan, CMP for leading such an engaging Q/A and to everyone who joined us live! ?? What’s your biggest takeaway from being part of a community like Club Ichi or stepping into entrepreneurship? Let’s keep the conversation going in the comments! #ClubIchi #MembershipDrive #EntrepreneurCommunity #NetworkingMatters #FreedomToCreate #WendyPorterEvents #IgniteEventMagic
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Chief Event Strategist | Fractional Head of Events | Corporate Meetings, Trade Shows & Event Management Expert | Strategic Meeting Planner for High-Impact Events | '24 Smart Women in Meetings, Visionary Award
I’m excited to be part of the Club Ichi 2025 Annual Telethon with a 30-minute session on the solopreneur life in events! Join me, Sarah Meister - Event Group Housing Expert and Sean R. Schuette, CMP from 11:30am -12:00pm CT on Friday 12/13, as we share actionable advice, real-life stories, and inspiration. I’ll dive into running an agency as a solopreneur, blending leadership and independence in this unique journey. Don’t miss the telethon—12 hours of fun, content, and prizes! Membership prices rise after the event, so now’s the time to join the fastest growing B2B Events Marketing Community! It’s seriously been my BEST investment as a small business owner in 2024, and I can’t wait to see what Liz Lathan, CMP and Nicole Osibodu, XOXO have in store for 2025! So, GET IN HERE and join the conversation! https://lnkd.in/gfkVtzD9 Let’s ignite some magic together! #IgniteEventMagic #WendyPorterEvents #SolopreneurLife #ClubIchi #GetInHere
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9 Years of Igniting Event Magic! ?? Today, we celebrate 9 incredible years of Wendy Porter Events—what a journey it’s been! From humble beginnings to becoming trusted partners for events that wow, we’re beyond grateful for every client, collaboration, and challenge that has shaped who we are. Over the years, we’ve: ? Turned ideas into unforgettable experiences ? Helped brands connect, inspire, and grow ? Poured our hearts into the details (because the Cranberry Thread is everything!) This milestone wouldn’t be possible without YOU—our clients, partners, and cheerleaders who believed in the magic we create together. Your trust fuels our passion, and we couldn’t do it without your support. Here’s to 9 years of big dreams, bold moves, and moments that matter. And here’s to the next chapter—because the best is yet to come. ?? What’s been your favorite memory or partnership moment with WPE? Drop it in the comments—we’d love to celebrate with you! ?? #IgniteEventMagic #WendyPorterEvents #9YearsStrong #Anniversary #TeamEffort #ThankYou