Welu Inc

Ever wonder why some printing just looks... off? Our press operator Jeff reveals the "invisible" quality issues that most people miss: "I can't even look at a magazine without checking the color registration," Jeff admits. "Once you know what to look for, you can't unsee it." The difference between good and exceptional print isn't just equipment—it's expertise. For example, when a client sends a design with solid color bands across the top of a page, we often rotate the layout to place those bands head-to-head on the press sheet. Why? It gives us precise control over ink distribution, preventing color shifts that make faces look unnatural. We've literally changed press layouts mid-production when we spotted potential quality issues that clients would never notice. RGB photos not converted to CMYK? Stretched images distorting proportions? Reversed out text with no trapping? Forgotten bleeds? These seemingly minor details can undermine your brand's credibility. As Jeff puts it: "People underestimate how design decisions affect print production. Our job is catching those issues before they become problems." Ready to work with a print company who obsesses over the details you didn't even know mattered? Let's talk about bringing your next project to life with the quality your brand deserves. #WeluInc #PrintQuality #PrintProduction #PrintIndustry?

Print isn't just surviving the digital age—it's evolving into something more powerful. A study from Canada Post showed direct mail requires 21% less cognitive effort to process than digital media, yet delivers 77% higher brand recall. This isn't coincidence—it's neuroscience. Modern print has embraced what digital can't replicate: tactile marketing. Research from the US Postal Service and Temple University found print ads initiate stronger emotional responses and are remembered more than digital ones. From soft-touch coatings to scented inks (like those from Scentisphere), print engages multiple senses simultaneously, creating deeper neural connections. One client test with scented ink created such distinctive brand recognition that we're still talking about it seven years later. That's the staying power digital simply can't match. While everyone chases the latest digital trend, smart marketers are rediscovering print's biological advantage—because in a world of endless screen notifications, physical marketing doesn't just get noticed, it gets remembered. Don't just advertise. Make your brand physically unforgettable. #PrintMarketing #NeuroscienceOfPrint #SensoryMarketing #WeluInc

In a world of endless scrolling and screen fatigue, print offers something increasingly valuable - deeper memory encoding and greater emotional connection. When comparing how people process information, the research is clear: print readers demonstrate higher comprehension and recall compared to digital readers. In fact, studies show that 8 out of 10 people remember receiving information in print, while only about 5 out of 10 remember the same content delivered digitally. This difference isn't just about preference - it's about how our brains work. The physical experience of holding paper, turning pages, and even the smell of ink creates spatial memory cues that help information stick. That's why print materials are often kept for months while digital content disappears with a click. For marketers, this means print isn't just another channel - it's a neurological advantage. When you need your message to resonate and be remembered, the tangible qualities of print create connections that screens simply can't match. The most effective approach? Leveraging both channels strategically. Digital reaches broadly, but print builds the lasting impression that drives action. #WeluInc #PrintMarketing #MarketingStrategy #BrandMemory #OmnichannelMarketing

Print commands 82% more trust than any other advertising medium. In today's digital landscape of AI-generated content, phishing scams, and information overload, this trust factor is more valuable than ever. When MarketingSherpa asked consumers which advertising channels they trust most when making purchase decisions, print topped the list - while digital pop-ups ranked at just 25%. The data is clear: combining print and digital delivers remarkable results. Campaigns that integrate both approaches see a 450% increase in response rates and a 28% increase in conversion rates compared to digital-only strategies. This is why we consistently recommend to our customers to leverage both channels simultaneously. In fact, a recent survey from Comosoft found that 40% of consumers would be more likely to do business with a retailer after receiving printed advertising, and over half said print materials would be a significant factor in choosing between competing brands. That's the print advantage: not just ink on paper, but trust that translates to measurable business growth. #WeluInc #PrintMarketing #TrustFactor #MarketingStrategy

Print + Digital = Marketing Alchemy Remember chemistry class? Some elements are fine on their own, but combine them and...BOOM! Something entirely new emerges. That's what happens when print and digital marketing join forces. It's not addition—it's transformation. Take webinar invitations. Digital-only approaches often get lost in crowded inboxes with open rates averaging just 15-25%. But what happens when you introduce a physical element? Dimensional mail—packages that literally stand out in the mailbox—creates an unboxing experience that digital simply can't replicate. When that physical package directs recipients to a digital destination, engagement skyrockets. A creatively packaged invitation to a personalized webinar doesn't just inform—it intrigues. It creates anticipation. It demonstrates that you value the recipient enough to invest in reaching them. Yes, it costs more than standard emails or postcards. But for high-value prospects or important announcements, that tangible experience can be the catalyst that transforms your digital campaign results. Ready to explore how dimensional mail could amplify your next digital initiative? Contact us to discover the perfect physical-digital formula for your specific marketing challenge. #WeluInc #MarketingAlchemy #DimensionalMail #PrintDigitalIntegration

Digital content gets scrolled past in seconds, but print? That brochure you got months ago might still be sitting on your desk. There's actual brain science behind this! Studies show print ads generate 77% higher brand recall compared to digital's 46%. It's not just nostalgia - it's neuroscience in action. Here's what happens when your customers interact with print: - Their brains form spatial memory connections (like remembering where you saw something on a physical page) - They process the content more deeply with fewer distractions - Multiple senses get involved, creating stronger memory pathways - Information shifts more effectively from short-term to long-term memory We see this play out with clients all the time. Remember our Medical Associates Health Plans campaign? Recipients kept those pieces for up to 4 months, actively using the call tracking numbers long after we expected. That's the memory effect at work! This explains why consumers who see print ads are 27% more likely to visit the advertiser's website - the physical experience creates brain connections that trigger action later. Ready to put some memory-boosting print to work for your next campaign? Let's chat about making your brand impossible to forget. #WeluInc #PrintMarketing #BrandRecall #NeuroscienceOfMarketing

When was the last time a digital ad made you smell something? While digital marketing dominates conversations, print offers something unique: sensory experiences that digital simply cannot replicate. Scented inks represent one of print's most powerful yet underutilized tools. When we incorporated lavender-scented inks from SCENTISPHERE into product information cards for a customer to package with their product, we weren't just creating marketing materials - we were crafting a complete unboxing experience that customers would remember. The sensory advantage of print marketing: ?? Touch: Premium stocks and soft-touch coatings create tactile connections ?? Sight: Vibrant colors and special finishes command visual attention ?? Smell: Scented inks trigger the brain's memory and emotion centers At Welu, we're constantly exploring how print can engage more senses. From embellishments like spot UV to unique die-cuts and scented inks, we're helping brands create marketing pieces that don't just deliver messages - they deliver experiences. Ready to explore how your next campaign could engage all five senses? Contact our team to discover the multisensory print possibilities that can elevate your brand beyond the digital noise. #WeluInc #SensoryMarketing #PrintInnovation #BrandExperience #ScentedPrint

In today's digital world, our brains are bombarded with thousands of marketing messages daily. Yet print marketing continues to stand out - and neuroscience explains why. Studies show that direct mail requires 21% less cognitive effort to process than digital media while generating much higher brand recall. This isn't just marketing talk - it's brain science. When you interact with print materials: - Multiple senses are engaged simultaneously, creating stronger neural connections - The tactile experience of premium paper stock enhances memory formation - Physical materials are perceived as more credible and trustworthy - The brain processes physical marketing more deeply than digital alternatives That's why recipients often keep print materials for months. In our Medical Associates Health Plans campaign, customers kept pieces for up to 4 months, actively using the call tracking numbers well beyond expected timeframes. Print isn't just nostalgic - it's neurologically effective. Your brain naturally forms deeper connections with information it can touch, hold, and experience physically. #WeluInc #PrintMarketing #Neuromarketing #DirectMail #BrandRecall #PrintScience

When a client asks for a quote on a mailing, we pause. Because that first question often leads to more important ones: What's bringing them in? What makes them unique in their market? Who are they trying to reach? Recently, a local boutique came to us for 'just a mailing.' By taking the time to understand their business, we discovered their real challenge: letting people know they existed. Together, we developed a strategy that combined targeted geographic mailings with social media presence - keeping them visible to local shoppers between physical mailouts. This is why we're marketers first, printers second. Because the right solution starts with the right conversation. #MarketingStrategy #LocalBusiness #PrintMarketing #WeluInc

Behind every print job, there's a person with a story. Meet our team beyond the press room: Mike travels Europe seeking culinary adventures - from crafting fresh pasta in Lucca to exploring champagne caves in France. Jesse cheers on her daughter at volleyball games. Lisa lights up sharing photos of her grandkids. Julie and her daughter go to every Kenny Chesney concert they can in Chicago or Milwaukee.? These moments shape who we are and how we serve our community. Because great work comes from people who bring their whole selves to what they do. #TeamWelu #WorkLifeBalance #PrintingIndustry #WeluInc