Wellness Growth Mastermind

1 Day left to join our WGM NCAA Bracket. Winner gets $500 in wellness prizes! https://lnkd.in/etUb-qk2

From when I stopped drinking alcohol to looking like a robot when I sleep at night (mouth tape, nasal dilator, eye mask etc), the health & wellness world has been a huge part of my life. That's why I really appreciate our latest podcast guest, the founder of the #1 member network for wellness professionals. Brian Von Ancken, founder of Wellness Growth Mastermind (WGM), joins us to share how he's connecting founders in health & wellness and building a world-class community. Going from a failed startup to building the #1 member network for wellness professionals, Brian is passionate about giving businesses an edge through curated connections, expert feedback, and unparalleled access to industry insights. In this week's episode of Turning Pro Podcast, Brian dives into how he balances family and entrepreneurship, the value of authentic connections, the trends redefining wellness today, and why intentional routines are essential for success. Whether you're a founder in the health & wellness space or simply care about your health, don't miss this episode. We breakdown... → Brian’s journey from college football to building a career in wellness → The reality of balancing startup life, personal health, and family → How Brian bounced back from a failed startup → How Brian structures his day with a newborn → Why doing every founder wellness habit is unnecessary → How Brian reprograms his mindset daily → The birth of WGM → The next big wellness brands And much more. Check out the full episode here: https://lnkd.in/gznswTqZ

This past Thursday, I had the privilege of speaking at Wellness Growth Mastermind’s LA Meetup on the topic of Evergreen Growth Marketing: Finding ROI Through The Noise. Brian Von Ancken, founder of WGM and heartbeat of the community, led a lively conversation with Simal Adenwala, Senior Brand Manager at immi, Star Sage, Senior Director of Business Development at Hyperice, and myself. Together, we got to the root of what separates the “window dressing” from initiatives and campaigns that actually impact the bottom line. While we represent different segments of the wellness pyramid, there were a few overlapping themes: ? Don’t assume the competitor launching grandstanding campaigns, celebrity ambassadorships, flashy sponsorships, and pop-ups is “winning.” Stay focused on what resonates for your brand and ignore the noise - It's not always generating the ROI you think... ? It’s sometimes the more simplistic marketing initiatives like refining your customer journey, overhauling email flows, reimagining existing product offerings, new content franchises, and plug-and-play campaigns that have the largest impact. ? Take incremental risks, don't be afraid to test + learn, and A/B test everything you do to find what works for your specific audience, business model, and brand. ? Regardless of our individual reasons for getting into wellness, we recognize the clear lack of access and education to fitness, nutrition, and self-care in our society and feel a true calling to help people feel better in their own skin. I’m so honored to be part of the WGM community. From the day-to-day Slack convos, monthly webinars, and regional events, WGM has connected me with high integrity, hugely generous, and dynamic fellow marketers from best-in-class wellness brands - many of which I’m fortunate enough to now call my friends! Special thank you to Herman-Scheer and Superfiliate for sponsoring WGM's LA Meetup!

"This is by far the best networking org I've been a part of!" ?? Really proud of what Wellness Growth Mastermind is becoming!! Thx Yuli! ??

Legendary sports executive David Meltzer just spoke to 75+ WGM members. His 3 step approach to giving is such a great reminder for everyone… 1) Give More - Giving feels great and it always comes back around 2) Aware of What You’re Given - Be grateful for all you have and be a ‘victor, not victim’ 3) Receive More - If giving feels good, why do many of us has issues receiving? ASK MORE! He even practiced what he preached by offering to send a signed copy of his book to everyone on the call! Giving is a CORE tenant of the Wellness Growth Mastermind and I’m so grateful to David for taking the time and sharing his gifts. How do you incorporate giving into your work? Let me know in the comments :)

It would be easier to sell cigarettes… But wellness brands help make people healthier. Here are 15…. Brands who crushed 2024 to help make the world healthier: *Mental Health* Reflect Innovation - Giving users 93,000 minutes of calm this year Rosebud - 25,000+ journalers found greater self-awareness Sensate - Decreased stress levels for 82% of users within 28 days Muse? by Interaxon Inc. - Backed by 200+ research studies. 500k users improved their mental health. *Nutritional Health & Testing* Injoy - 21,000+ health check-ins and personalized microbiome insights Levels - 60k+ members found optimal diet?and?reduced long-term health risk. Superpower - 125K+ waitlist to empower personalized, preventative healthcare. Gainful - 30,000+ personalized nutrition recommendations Thrive Market - The first online grocer to accept SNAP (food stamps) online. *Sleep and Recovery* Sleep Reset - 15,000+ people improved their sleep quality, within 2 weeks Hyperice - Helped thousands with the world’s most advanced recovery tech Othership - 100k+ regulated their nervous system via guided breathwork. *Physical Health* Aviron Interactive - 92% of their customers stick with it for over a year! trainwell - Helped 25k customers exercise more consistently in 2024. Fitbit (now part of Google) - Released Fitbit ACE LTE for kids 7+ that transforms exercise into play! Hats off to these companies and all the other great brands in the space. If you want to own any of these products, enter the WGM x Truemed Thanksgiving Giveaway before Nov 23 for a chance to win them all. Take 20 secs to join here: https://lnkd.in/dKvypJ2s

Do you want 2025 to be your healthiest year yet? Join the 2nd annual WGM x Truemed Thanksgiving Giveaway where you… Can win over $5k worth of amazing health-boosting prizes! All you have to do is share your 2025 personal health goal in the link below :) Enter this week for a chance to win products from WGM members like: Levels, Othership, Hyperice, Thrive Market, Superpower, trainwell, Gainful, Injoy, Muse? by Interaxon Inc., Rosebud, Aviron Interactive, Sensate, Sleep Reset, Reflect Innovation, Fitbit (now part of Google) The Wellness Growth Mastermind and Truemed created this giveaway to celebrate the people and brands who care about making the world healthier. Don’t just be thankful this Thanksgiving, be PROACTIVE and enter your goal here: https://lnkd.in/eG8WRjCz

How do you build a powerful wellness brand? Our last WGM chat captivated 75+ wellness leaders when… John and Chapin from Herman-Scheer shared their lessons helping build incredible brands in the wellness space like Gainful, Fatty 15 and Lifeforce, including: ? Be Different, Not Better: Claims of being “better” are hollow and people have become numb to it. Being different earns mental market share. ? Transcend the Functional: Brand marketing beyond the functional benefits and into the emotional territories is how brands win. ? Branding Doesn’t End at the Delivery of the Brand Book: That’s where it begins. Branding is an always-on, never-ending pursuit. Check out the full chat in the link below. DM us to learn more :)

Acquiring customers is expensive…So how do we keep them longer? Our last WGM call was all about Retention!! Dan and Mitch, my former Tough Mudder colleague and founders of Red Krypton, joined us at for WGM Growth Chat #6, along with 60 other wellness leaders, for an honest conversation about how to up-level your retention game. Some useful takeaways: ???VIP Loyalty Programs - Creating simple but valuable VIP programs make customers feel appreciated and rewarded for their loyalty. ???? Employee Retention = Customer Retention -?There is direct correlation between employee and customer retention. ?? Churn Prevention - Craft high-quality messaging for subscription reminders and live-chat support during cancellation flows. ?? BTB Retention - Share meaningful analytics that ladder up to your customer's key business metrics! You can check out the full chat as a WGM member. DM us to learn more :)

Last night it all clicked for the Wellness Growth Mastermind. 40 Accomplished, Kind and Generous wellness leaders got together IRL... And MAGIC happened. We ate healthy, delicious food from Carrot Express at Gainful's beautiful offices. We authentically talked growth lessons with Courtney Scott, Michelle Mehallow and Andy Cloyd. We all shared our 'Brag/Ask/Gives' in breakout rooms. And we all ended the night at an Othership social. Most importantly, we led with a 'giving mindset' which made the interactions deeper and more impactful than a typical networking event. It took a TON of work and headspace but I feel immense gratitude for everyone who came out and everyone who helped make it happen. Special thanks to Superfiliate for their support. So proud of the growth of the group and the value we give members :) Let me know if you want to come to our LA event in Jan 2025!!