Weidert Group

While, technically, only the last Thursday in November is set aside to give thanks, ?? we're thankful every day for the relationships we have with our clients, teammates, and community of business development pros. May you have a happy and blessed Thanksgiving. ?? Note: Weidert will be closed November 28-29 to allow our team to spend time with their families. #Thanksgiving #GiveThanks #CustomerAppreciation

Thank you to everyone who attended the Appleton HUG & Happy Hour last week! ???? The #B2BLeadGen insights from Greg Linnemanstons are just the beginning... Let us know which of the plays you'll implement first in the comments ?? #HubSpotUserGroup #AppletonHUG

As manufacturers integrate AI across operations, efficiencies increase. So does the potential for data mishandling. Mitigate risk with an AI Use Policy. ?Thanks to our friends at Insight Publications for featuring this article in Insight on Manufacturing, November edition! #AIUsePolicy #AIEmpowerment #Manufacturing https://hubs.li/Q02Z36R80

For content creators, AI could be a ???? relationship. On the surface, AI lacks the heart that brought writers, designers, producers to the profession in the first place and threatens to make everything "vanilla." In reality, it can be a tool that frees up creators from more menial tasks so we have more time to be creative! In a recent episode of #TheChangeOverPodcast, content wizard, Jo Phillip, brings us back to reality, sharing how to use #AI to work smarter while maintaining the human element and delivering something of value. Sneak peek below. ?? Links to full episode in comments. #industrialmarketing #b2bmarketing #AImarketing

Traffic is vanity. Conversions are sanity. (Sorry, we couldn't resist.) A content-rich #B2Bwebsite with high traffic sounds like a win — until you realize those visitors aren’t becoming qualified leads. That was ESOP Partners’ reality until they made one fundamental shift in their website strategy: truly aligning their site UX with their buyer personas/journeys. 4 Website Architecture Shifts That Drive B2B Conversions ??? 1?? Stop leading with capabilities. Start with user pathways mapped to buyer needs and knowledge levels 2?? Frame technical content within your prospect's context and timeline 3?? Consider how you name and position conversion offers. Are you creating confusion or clarity? 4?? Design content flows that answer the user’s next few questions — before they have to ask See how these changes drove a 900% lead increase for ESOP Partners. #B2BMarketing #WebsiteOptimization #UserExperience #CRO https://hubs.li/Q02YHM-Y0

There's a new face around here! ?? Say hi to Mike Heidl, our new Creative Director! Fun fact? Mike's first job was helping his dad at his metal production shop. Now, he's helping to lead our video, design, and content teams as they serve similar industries. Welcome to the team, Mike!

Don't you love second chances? We do! ?? That's why we're offering another opportunity to take in Greg Linnemanstons' presentation he gave at Manufacturing First. Join us for "Revitalize Lead Gen: Top Industrial Sales & Marketing Plays to Implement Now" tomorrow at 3:30, either virtually or in person here in Appleton at our beautiful event space. This is for our quarterly HubSpot User Group (HUG), but all are welcome. More info and registration info at the link in the comments. See you Wednesday! If you registered for virtual but want to join in person, feel free!

?? “You don't have a traffic problem, you have a conversion architecture problem.” For the employee ownership experts at ESOP Partners, this was a reality check. ?? Their website was getting THOUSANDS of monthly visitors, yet they were struggling to generate qualified leads. The solution? Rethinking how, when, and why their diverse B2B target personas consume their expert-written content. In our latest episode of #TheChangeOverPodcast, @Eric Strebe joined Frank Isca to share how ESOP Partners transformed a decade’s worth of thought leadership content into a website that works as a lead generation engine to deliver a 900% increase in qualified opportunities. (While you’re at it, get the deets on employee ownership. We’re proudly 100% ESOP-owned, so every Weidert Group client works directly with our owners!) #B2Bmarketing #leadgeneration

?? Our brains are still buzzing from all the connections we made at the Manufacturing First Expo & Conference in Green Bay last week. There were tons of parallels between AI, automation, security, and innovation. It's one of our favorite days of the year (and like our own personal episode of How It's Made)! ?????? Thanks to NEW Manufacturing Alliance, First Business Bank, Insight Publications and A-mazing Events for putting on another great event! ?????? Did you attend? What was your biggest takeaway? #MFGFIRST #manufacturing #wisconsin

Insights from the 14th Manufacturing First Conference revealed 4 manufacturing industry challenges. Could they change how you do business? https://lnkd.in/gdJXRcKe