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What is more effective - 1000 words or 1 minute of video? Spoiler alert: your customers have already made their choice! Video has become an indispensable tool for engaging users and improving website performance, as it is a quick way to convey information and motivate them to take action. In addition, video has a significant impact on user behavior and search engine rankings. Here's how it works ???? ?? Increase SEO rankings ?? Google positively evaluates sites with video content because it increases the time spent on the page, which increases the value of the content. Video often occupies the zero position in the SERP, attracting more clicks. ?? By adding a transcription, you will get additional keywords. ?? More effective audience engagement ?? Video conveys emotions, facial expressions, and intonation, creating a deeper connection with the viewer. Dynamic shots attract attention, and complex topics in video are easier to understand. ?? Instructions and webinars allow you to convey the important in a matter of seconds. ?? Increase conversions ?? Video can drive a purchase much more effectively than text. Demo videos show the product in action, real reviews inspire trust, and embedded calls to action, such as the “Buy” button, simplify the decision-making process. ?? Adaptation for mobile devices ?? Since most videos are viewed on smartphones, it's important to use short and dynamic formats such as Reels, Stories, or teasers. Modern technologies ensure fast video loading ? without overloading the site, which improves the user experience. ?? Increase brand credibility ?? Video reviews and testimonials create an emotional connection with the brand and increase trust. Customers trust the real experiences of others, which makes the site more attractive. Such videos build a positive image and loyalty by showing real results. Thus, video content is not only a fashion trend, but also a real tool for online business development. Besides, high-quality video increases brand trust and encourages customers to interact. ?? #wedex #marketing #videocontent

Employee generated content: how EGC is changing marketing ?? Employee Generated Content (EGC) is content created by your employees: photos, videos, posts, stories, or even reviews. It's not just a new trend, but a powerful tool that brands are increasingly using to strengthen their reputation. In a world where people are looking for more authenticity, employee content has a huge impact on the audience. ?? Why does it work? 1?? People trust the recommendations of real users more than advertising materials. 2?? Employees who are proud of their work become natural brand ambassadors. 3?? User-generated content often has viral potential, opening up the brand to new consumer segments. 4?? Real user experience looks natural and generates more interest than traditional advertising. 5?? Reviews and recommendations from others reinforce the brand's reputation. 6?? Users create unique content that complements the brand strategy. ?? Why is it important for business? EGC helps brands get closer to people. Instead of perfectly polished content, which often looks artificial, the audience sees the real behind-the-scenes life of the company: working moments, funny stories, sincere emotions. In addition, employee-generated content saves your budget. You don't need to order expensive commercials or hire professional photographers. All you need is the involvement and creativity of your team. EGC also helps build your employer brand. Potential candidates see that your company is a friendly, open, and transparent organization. They can learn more about the team, corporate culture and atmosphere. ?? How does your company use employee content? Share your stories and examples! We will be interested to learn about your experience. #EGC #content #marketing

?? 5 PPC trends: what you should pay attention to in 2025 With new technologies and changes in consumer behavior, you need to stay on top of the latest trends in contextual advertising to maintain your competitive edge. We will look at five key PPC trends for 2025 ???? 1?? Creating ads with AI ?? Google Ads and Microsoft Ads offer AI tools for image generation and bid optimization. It is also used to accelerate campaign optimization processes, starting with keyword research and ending with the discovery of new search opportunities. 2?? Voice search ?? To optimize your PPC campaigns for voice search, integrate voice-friendly keywords into your campaigns. These keywords give the campaign a competitive advantage because they have lower search volumes and competition levels. As a result, their cost per click (CPC) is lower than shorter keywords. 3?? Video advertising ?? The duration of concentration of attention is short - it is only 8 seconds. And yet, the average video viewing time is 2.7 minutes. So, video is still a great way to grab and hold your audience's attention. Use PPC video ads on social media, the Google Display Network, and more. 4?? Multichannel campaigns ?? Explore advertising platforms other than Google and take advantage of the unique benefits of advertising your brand on new channels. Don't limit the potential of your PPC campaigns - try new channels, for example: ?? advertising in social networks; ?? media advertising; ?? Bing Ads; ?? Microsoft advertising. 5?? Innovative formats ?? Experimenting with new contextual advertising formats will help you develop an effective campaign that engages audiences on multiple platforms and delivers high conversion value for your business. Try these exciting PPC ad formats: ?? game or interactive ads; ?? carousel ads; ?? CTV advertising; ?? advertising on YouTube; ? video advertisement screen saver; ?? responsive search ads. By staying current and adapting to new trends, businesses can ensure that their PPC campaigns are still effective, efficient and ahead of the competition. #PPC

?? Facebook Ads and Google Ads are two of the most famous advertising platforms. Both offer many opportunities to promote products and services, but each has its own unique features and benefits and may be more effective in certain situations. ?? Google Ads focused on user searches where ads appear in search results or on partner sites. Advantages ?? ?? Search advertising: Your ad will be seen by an audience that is actively searching for specific products or services. ?? High Conversion: Visitors who come from Google are more likely to make a purchase. ?? Flexible setup: the ability to work with keywords, geographic targeting and bid management. ?? Google Ads is best suited for businesses with a specific proposition, such as online stores, local services, or business-to-business (B2B) companies. ?? Facebook Ads shows ads in users' news feeds, targeting audiences based on interests, behaviors and demographics. Advantages ?? ?? Targeting: detailed customization allows you to reach the right audience by interests, age and behavior. ?? Visual formats: bright ads in the form of images, videos or carousels. ?? Scalability: A variety of formats for different purposes, from increasing sales to generating leads. ?? Facebook Ads are more effective for businesses related to fashion, beauty, tourism or entertainment. What to choose - Google Ads or Facebook Ads? ?? If you need to attract customers who are ready to buy, choose Google Ads. To increase brand recognition or create a loyal audience, Facebook Ads are better suited. ?? Google Ads is ideal for users looking for specific solutions. Facebook Ads effectively influence those who are inspired by content and looking for new ideas. ?? Advertising on Facebook is often cheaper, but the high precision of targeting in Google Ads can justify the higher costs. However, the best result can be achieved by combining both platforms. #wedex #GoogleAds #FacebookAds #advertising #target #ppc

Facebook is one of the few social networks that confidently remain in the TOP of preferences of a wide audience. More than 3 billion users come to Facebook every month, which indicates its insane popularity and the opportunity to find buyers and brand supporters among a huge audience. Therefore, promotion in FB is a must have for business.

?? What are the SEO trends in 2025? What will determine the successful website promotion?? ???♂? Let's take a look at the upcoming trends and directions of development next year ? ?? Artificial intelligence AI continues to integrate into search engine algorithms. Google is already using BERT, and in 2025, Gemini technology will become no less important. This means that semantic search will become even more accurate, and content structure will be a key aspect for SEO optimization. ?? Voice search Voice search is a growing trend. It is expected that more than 60% of all queries will be made through voice assistants. Users are more likely to ask questions verbally, so the emphasis on long key phrases and questions like “how,” “where,” and “why” will become a priority. ?? The importance of E-E-A-T Brands and companies should actively work on strengthening their image by posting content from experts and getting backlinks from reputable resources. The content on the website should be not only interesting but also useful for the reader. ?? Local optimization Local search is gaining momentum in SEO. It is important for offline business owners to fill out their Google My Business profiles as much as possible and actively work on local keywords and phrases. This trend is especially important for large cities with high competition. ?? Improving the user experience Google is increasingly focusing on Core Web Vitals, which are metrics related to the performance, responsiveness, and visual stability of websites. In 2025, websites with an optimized user experience will have an advantage in search engine rankings. This applies not only to loading speed, but also to usability, mobile adaptability, and the quality of the entire website design. ?? 2025 promises to be a year of innovation and opportunities in the field of SEO. Adapting to the latest trends and timely implementation of advanced technologies in online marketing will help companies stay on top of their game, ahead of their competitors. #seo #wedex

???? A targetologist is a specialist who creates targeted advertising. The name of the profession comes from the English word "target", which means "goal". Such advertising is designed to show ads to specific users who meet important criteria for the advertiser. ?? The primary role of a targeting specialist is to customize ads to meet the goals of the campaign: increase impressions, reach, target audience engagement, drive traffic to the website, or generate leads and conversions. What does a targeting specialist do ?? ?? Analyzes the product and target audience He studies the features of a product or service, analyzes the target audience and promotion methods. This information is necessary for further selection of the advertising platform and determining the emphasis in the ads to attract the attention of potential customers. ?? Collects and segments the audience The targeting specialist creates portraits of potential customers based on various characteristics such as age, gender, interests, income, needs and fears. This helps to more accurately target ads to specific groups of consumers, increasing their effectiveness. ?? Creates ad creative.? For each target segment, a unique ad is created that includes images or videos with original captions. The type of content depends on the goals of the ad, the characteristics of the audience, and the specifics of the business. ?? Tests and optimizes the advertising campaign.? After collecting all the necessary data, segmenting the audience, and creating ads, we test run the project. After analyzing conversion statistics, cost per impression, and clicks, ineffective creatives are removed, audiences are adjusted, and a full-scale project is launched. During the campaign, the targeting specialist constantly improves its effectiveness by testing hypotheses, changing settings, and allocating the budget between ads. ?? Prepares reports After the end of the advertising campaign, the targeting specialist prepares reports, analyzes the results, and draws conclusions about the achievement of the set goals, return on investment, and possible ways to improve the effectiveness of ads in the future. #wedex #targetologist #targetingspecialist #advertisingcampaign #targetedadvertising #target

?? Black Friday is the best time to invest in your business development! ?? We know how important it is to attract customers online, so we have prepared special promotions for you that you definitely won't want to miss ???? ?? ?Shop Maximum? -25% discount on a set of services: SEO + product promotion on Facebook + Google Shopping *Discount applies to the total cost of three services for the first month of work. ?? ?Website Maximum? -25% discount on a set of services: SEO + Google Ads + Targeted Advertising *Discount applies to the total cost of three services for the first month of work. ?? Send an application https://lnkd.in/dPgiYWiJ and get the most out of online advertising with WEDEX Do not hesitate! The offer is only valid until December 8th ? The blackest day of the year can be the brightest for your business ?? #BlackFriday #wedex #seo #ppc #digitalmarketing

?? A customer journey map (CJM) is a graphical representation of the stages a customer goes through from searching for a product or service to making a purchase. Throughout this process, the customer interacts with the product and the company, forming his opinion based on the impressions. Marketers study the customer experience to understand how to improve satisfaction and engagement at each stage, driving repeat customers. The map can be made in the format of a table, diagram or infographic. Why you need a customer journey map ?? ? A deeper understanding of the customer. CJM helps companies see how customers interact with their product or service, what stages they go through, what emotions they feel in the process, what they expect and what challenges they face. ? Product development. Customer journey map analysis helps identify product weaknesses and identify ideas for product improvement based on customer needs. ? Improving the quality of the customer experience. By examining customer touchpoints and experiences, companies can identify barriers and improve the communication process to make the customer experience more positive. ? Shorten the deal cycle and increase conversion. CJM allows you to identify redundant steps that can be eliminated or those that can be accelerated, simplifying the customer's journey to purchase. ? Increasing loyalty. Satisfying customer needs at every stage of their journey helps increase trust, positively influencing brand attitudes and reducing customer churn. ? Promotion optimization. CJM shows how effective customer acquisition and retention channels are. This helps to adjust the marketing strategy, improving unique selling propositions and tailoring offers for better customer engagement. Overall, creating a CJM allows a company to have a holistic view of customer interactions that improves strategic planning, marketing efforts, and product management.

???? Medical sites require a special approach to SEO. It is important to take into account the strict control of search engines, as well as compliance with legal and ethical standards, not forgetting the technical aspects. Features of SEO for medical sites ?? ?? Content of the highest level Medical information must be accurate, useful and up-to-date. ?? Search engines give priority to pages that meet the E-E-A-T criteria (experience, expertise, authority, reliability). For this, it is necessary to involve specialists to write and check the texts. ?? Local SEO Since many users are searching for medical services nearby, local SEO needs to be adjusted. Maintaining Google My Business, specifying accurate contact information and working with reviews increase the visibility of the company in the desired region. ?? Technical SEO optimization Its high quality, including correct URLs, internal links, elimination of 404 errors and duplicate pages, is important for medical sites. A periodic site audit will help identify errors and improve overall productivity. ?? Fast loading and responsive design They are especially useful for medical resources, as users often look for information on the go. Provide fast loading and comfortable viewing on any devices ??, this will improve the user experience and positively affect positions in search results. ?? Correct metadata optimization Optimizing page titles and descriptions using keywords helps search engines identify the site's topic and increase its rankings. For medical resources, it is important to include topical keywords as this increases the relevance of the content. ?? Feedback and reputation management For medical institutions, reviews ?? play a key role in building trust. Active work with them on specialized platforms and on the website will create a positive image and strengthen trust. Promotion of medical sites requires a comprehensive approach and compliance with specific standards. All the points listed above help not only to improve the position of the site in the search, but also to strengthen trust in the brand. #seo #seopromotion #promotionmedicalsites #wedex