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?? A customer journey map (CJM) is a graphical representation of the stages a customer goes through from searching for a product or service to making a purchase. Throughout this process, the customer interacts with the product and the company, forming his opinion based on the impressions. Marketers study the customer experience to understand how to improve satisfaction and engagement at each stage, driving repeat customers. The map can be made in the format of a table, diagram or infographic. Why you need a customer journey map ?? ? A deeper understanding of the customer. CJM helps companies see how customers interact with their product or service, what stages they go through, what emotions they feel in the process, what they expect and what challenges they face. ? Product development. Customer journey map analysis helps identify product weaknesses and identify ideas for product improvement based on customer needs. ? Improving the quality of the customer experience. By examining customer touchpoints and experiences, companies can identify barriers and improve the communication process to make the customer experience more positive. ? Shorten the deal cycle and increase conversion. CJM allows you to identify redundant steps that can be eliminated or those that can be accelerated, simplifying the customer's journey to purchase. ? Increasing loyalty. Satisfying customer needs at every stage of their journey helps increase trust, positively influencing brand attitudes and reducing customer churn. ? Promotion optimization. CJM shows how effective customer acquisition and retention channels are. This helps to adjust the marketing strategy, improving unique selling propositions and tailoring offers for better customer engagement. Overall, creating a CJM allows a company to have a holistic view of customer interactions that improves strategic planning, marketing efforts, and product management.

???? Medical sites require a special approach to SEO. It is important to take into account the strict control of search engines, as well as compliance with legal and ethical standards, not forgetting the technical aspects. Features of SEO for medical sites ?? ?? Content of the highest level Medical information must be accurate, useful and up-to-date. ?? Search engines give priority to pages that meet the E-E-A-T criteria (experience, expertise, authority, reliability). For this, it is necessary to involve specialists to write and check the texts. ?? Local SEO Since many users are searching for medical services nearby, local SEO needs to be adjusted. Maintaining Google My Business, specifying accurate contact information and working with reviews increase the visibility of the company in the desired region. ?? Technical SEO optimization Its high quality, including correct URLs, internal links, elimination of 404 errors and duplicate pages, is important for medical sites. A periodic site audit will help identify errors and improve overall productivity. ?? Fast loading and responsive design They are especially useful for medical resources, as users often look for information on the go. Provide fast loading and comfortable viewing on any devices ??, this will improve the user experience and positively affect positions in search results. ?? Correct metadata optimization Optimizing page titles and descriptions using keywords helps search engines identify the site's topic and increase its rankings. For medical resources, it is important to include topical keywords as this increases the relevance of the content. ?? Feedback and reputation management For medical institutions, reviews ?? play a key role in building trust. Active work with them on specialized platforms and on the website will create a positive image and strengthen trust. Promotion of medical sites requires a comprehensive approach and compliance with specific standards. All the points listed above help not only to improve the position of the site in the search, but also to strengthen trust in the brand. #seo #seopromotion #promotionmedicalsites #wedex

? Click-through rate (CTR) is one of the most important parameters in digital marketing, measuring the number of clicks on an ad compared to the number of impressions.

? Let’s consider in the article what a media plan is, why it is needed, its features and the rules for drawing up a media plan. #mediaplan #ppc #advertisingcampaign #wedex

???? The project manager performs an important function in the implementation of marketing strategies, ensuring the transformation of the plan into successive stages. He formulates goals, plans deadlines, allocates resources, monitors the implementation of each stage of the project and coordinates the interaction of specialists so that all aspects of the marketing strategy work harmoniously and reinforce each other. ? It is important not only to follow the current tasks, but also to adapt, if necessary, the strategy to changes in the market or to changes in the company's goals. The interaction of the project manager with the SEO specialist is of particular importance, since search engine optimization is a complex and multifaceted process that requires careful organization and constant control. The project manager's interaction with the SEO specialist includes: ?? Setting tasks. The project manager develops specific tasks for the SEO specialist taking into account the marketing strategy. ?? Definition of terms. The PM sets realistic deadlines for the implementation of SEO tasks and agrees them with the SEO specialist. ?? Implementation control. The project manager monitors work progress, checks reports and analyzes achievements. ?? Organization of communication with other specialists. The PM coordinates communication between the SEO specialist and the team (developers, copywriters, etc.). ?? Change management. If necessary, the project manager makes adjustments to the project plan, responding to new circumstances or changes in goals. The effective implementation of the marketing strategy depends on the coordinated work of all team members. The close interaction of the project manager and the SEO specialist allows the company to significantly improve the results: improve the position of the site in search results, attract new customers and increase conversion. The project manager organizes and monitors the execution of tasks, helping to implement the marketing strategy.

?? Digital dictionary: Metrics in web analytics Today we are going to discuss an important topic: metrics in web analytics. They are an indispensable tool for understanding the behavior of your audience and determining the effectiveness of your content. ?? CPA (Cost Per Action) - it is one of the payment methods in Internet marketing, for which the advertiser pays for a certain action performed by the user of the site, for example, registration, filling out a form, buying a product or service, etc. ?? CPC (Cost Per Click) is the price per click on advertising. The indicator reflects how much hryvnias the entrepreneur spends on each user interaction with the ad. The lower this cost, the more effective advertising. ?? CTR (Click-through rate) is a click-through rate that reflects how often a certain advertising banner or ad is clicked. It helps to understand how relevant the ads are to users, to evaluate the effectiveness of the campaign. The higher the clickability of the banner or advertisement, the more the company receives conversions to the site. ?? CR (Conversion rate) - The percentage of users who took a targeted action, such as buying a product or signing up for a newsletter. Shows what percentage of traffic works exactly for the goal that the business has set for itself. ?? CPL (Cost Per Lead) is the cost of one lead, that is, a potential customer who is interested in the product and left their contact details. The indicator gives an idea of the effectiveness of advertising, showing the costs of a business to attract a lead in monetary terms. ?? CAR (Cart Abandonment Rate) is the number of users who filled the cart and started checkout, but never made a purchase. It differs from an abandoned cart in that the user has already moved on to the next step, but for some reason did not complete the order. ?? ROI (Return on Investment) - it is an indicator used in marketing to determine the return on investment, it helps to understand whether your investments have brought a profit. The indicator shows how profitable or unprofitable a project or product is. ?? ARPC/ARPU (average revenue per user) - average revenue per user. The metric shows how much money, on average, one user brings to the company over a certain period of time. ?? CR (Churn Rate) is an indicator of the loss of customers over a certain period of time. Losing a customer means that the buyer stopped making purchases, the subscriber did not issue a subscription, the subscriber refused communication services, the customer did not renew the contract, etc. #digitaldictionary #webanalytics #digitalmarketing #wedex

?? Setting up online advertising is a complex process that entrepreneurs entrust to marketers and agencies. Errors in this area are not always easy to detect without specialized knowledge. Below, we look at 5 of the most common mistakes that waste your marketing budget??? ?? You don't know your target audience No matter how sophisticated your advertising is, if you don't target your audience, your money is wasted. Relying on intuition or assumptions about customers, instead of analyzing data about actual customers, will lead to increased marketing costs and decreased sales. ?? You do not follow the marketing actions of competitors It is important to know what your competitors are doing. It helps to see what works and what doesn't. By analyzing the data, you can learn from their successes and failures, effectively allocating your marketing resources to attract new customers. ?? You are not highlighting the unique features of your product or service If you can't define what makes your product or service unique, don't expect customers to do it for you. It is important to identify the reason why they should choose you, and not your competitors. Marketing helps you sell and be helpful to customers. ?? You don't want to experiment Marketing doesn't have to stay the same. This requires constant changes based on expectations and data collected during campaigns to adjust strategies. The only way to improve tools and methods is to not be afraid to experiment. It is necessary to constantly implement something new and honestly evaluate what is working and what is not. ?? You do not analyze data from marketing campaigns Let's say you invest the same amount in contextual advertising and social media. However, only data will help determine which marketing channel is more effective in attracting customers. By understanding this, you will be able to make informed decisions about where to cut costs and where to increase your budget. Mistakes in marketing can steal business performance and lead to dire losses. Therefore, it is important to avoid them. So you won't lose money, customers and development.

Marketing is a strategic game aimed at achieving business goals through interaction with the target audience. Therefore, not only knowledge of terminology and tools is important, but also personal qualities. ?? What soft skills make a modern online marketer successful? ?? Interests To maintain your professionalism as the world around you changes, it's important to stay informed. Great ideas can come from anywhere: analyzing competitors' blogs, studying art history, or even binge-watching the latest Netflix series. ?? Communication and teamwork Marketers need constant interaction with business owners, analysts, developers, writers, and designers. For 97% of professionals, communicating with others affects their job performance. ?? Creativity Marketers are constantly coming up with new ideas, from special project strategies to advertising concepts. In addition, an ad typically has only 2 seconds to capture a potential customer's attention. To increase conversion, marketers must come up with something unique. ?? Empathy Marketing is all about communicating with people and understanding their needs. You can create the most creative advertisement in the world or order articles from a famous author, but if the product and the offer do not respond to the pains and needs of a potential customer, no one will buy. It is the marketer who must feel the emotions of another person and understand the target audience. ?? Persuasion and presentation skills The main goal of marketing is to convince people to buy a product, so experienced marketers know how to effectively communicate the benefits of a product or service to their audience. A marketer may also be able to convince a manager of the need to increase the advertising budget, or explain to a customer why a particular call to action will not be effective. ?? Analytical skills In order to formulate and test hypotheses, develop marketing strategies, and identify patterns, it is necessary to analyze the world around us. Developing analytical skills takes practice. ?? Effective time management Marketers may be working on several projects at once. Each of them has its own deadlines and responsible teams - you need to negotiate with all of them. In the case of small companies, a marketer may have to play several roles at once: strategist, copywriter, designer, etc. In both situations, multitasking and effective time management are important. #softskills #digitalmarketing #wedex

What is creative advertising and why is it important? ?? Creativity in advertising is a creative approach aimed at forming the image and uniqueness of the brand. To develop creativity, marketers use non-standard and creative concepts. The main purpose of advertising creative is to stimulate the user to perform a specific action, such as clicking a button, going to a site, subscribing or participating in a promotion. ?? What role does it play? ?? The creative presents the client with scenarios and images that are familiar, close to him and cause an emotional reaction. It shows the individual benefit of the product for a specific person and overcomes his doubts. The consumer not only pays attention to such content, but also receives an incentive to make a purchase. Creative in advertising allows: ?? increase the probability of achieving the goals of the advertising campaign; ?? create a well-known brand and product image; ?? talk about a new product on the market. What should be considered when creating a creative? ?? ?? Target audience. For effective advertising, it is important to understand the group of people to whom your product or service is aimed. The target audience includes various characteristics of potential customers (age, gender, income, interests, behavior). ?? Accommodation area. You should focus on data about your target audience, product and results of previous advertising campaigns. Remember that each platform has its own technical limitations regarding the format of advertising content. ?? Creative format. Use analytics to determine the most effective formats that will engage your audience. Learn format standards and requirements for image or video sizes, length, and text size. ?? Advertising concept. Combine all elements of the advertising campaign around one idea. This idea should be clear, concise and memorable. For its development, you can use a game of words, non-standard approaches to wording or be inspired by the experience of competitors. Creative advertising is a method to highlight your product in the market. Avoid repeating concepts that have been used by other brands. By creating original images, you will not only increase the volume of sales, but also strengthen the recognition of your brand! #wedex #ppc #creativeadvertising #advertising #digitalmarketing