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?? Usability audit is a check and study of website usability based on information from analytical systems (for example, Google Analytics) and site testing on live users (assessors). During the usability audit, the functional elements of the website (for example, buttons, forms) and various pages of the site (main, catalog, product page, shopping cart, order processing, as well as the effectiveness of the implementation of the personal account) are checked. ?? How does usability affect the SEO promotion of the site? A web product with well-designed usability has a low bounce rate. Ease of use affects the conversion of the site, which, in turn, has a positive effect on SEO promotion. If visitors enter the site through a search query, perform the intended action and do not return to the search page, this is favorably evaluated by search engines. Although the impact of usability on promotion is indirect, it is largely influenced by behavioral factors. Therefore, experts recommend working on usability on a par with traditional SEO measures. When it is necessary to conduct a usability audit: ?? Unfinished purchases in the cart. Online store users show interest in products, but do not complete the purchase process. ?? Refusal to view content on the site or in the application. Visitors do not spend enough time on the resource to fully familiarize themselves with the assortment and take the necessary actions. ?? Inconvenient interface. Broken buttons, poor navigation and delays can discourage users from staying on the site. ?? The company's readiness for expansion. If a company is looking to grow its business through online promotion, expanding its product line, attracting a new audience, etc., conducting a usability audit can be the first step on the way to change. ?? New trends on the market. In some cases, changing conditions, such as the rise in popularity of online shopping during a pandemic, may require the addition of new content and other important changes to the site for companies that have not previously engaged in these activities. #usability #usabilityaudit #site #wedex #seo

?? We are continuing our Digital Dictionary ?? section and today we are going to learn the basics of web analytics. ?? Bounce rate is a metric that shows the number of site visitors who leave shortly after opening the page and do not take any action. The indicator is calculated as a percentage of the total number of visitors. ?? Browsing depth is a special metric that demonstrates the thoroughness with which the average user views site content. Simply put, it's an engagement indicator. It allows you to judge how many pages a user has viewed other than the landing page. ?? The conversion rate is the share of users who performed the target action in the total number of site visitors. For example, they registered, subscribed to the newsletter, filled out a form, made a purchase. ?? Heat map – a tool for measuring and displaying statistics on clicks on your site. The map shows clicks on all elements of the page (especially those that are not links). At the same time, you can see not only the interaction of visitors with one page, but also aggregated statistics for a group of site pages. For example, get statistics for a separate section. ?? Stickiness is an indicator that characterizes the ability of a web resource to retain users, stimulating them to repeat visits and interactions. Tracking it helps increase conversions, improve SEO results, and increase profitability. ?? Average session duration is the time during which one user interacts with the site. Metrics are used for site analytics. Unlike a session, a session implies that a person has not just opened a site, but is making a series of requests that can be identified by the server. ?? Referral traffic is a set of transitions made to the site using links from external sources. This is quality traffic that helps attract the attention of a potential consumer. Links located on third-party Internet resources increase the search ranking and increase the number of interested visitors, raising attendance and the position of the site in general. ?? Direct traffic is the totality of visitors who got to the site in one of two ways: by entering the site address in the search bar or by following a bookmark saved in the web browser. This is a primary factor that is taken into account by search engines during ranking and directly affects the position of the site in the output. ?? A session (visit) is a sequence of user actions on the site that is tracked by the web analytics system. A session begins when a user enters the site (or launches the application) and ends when the user leaves the site (or closes the application). ?? The source of traffic is sites, platforms and applications from which users get to your site via links. Sources of traffic can be search engines, social networks, email and many other platforms. #wedex #seo #webanalytics #digitaldictionary

In this article, we will take a detailed look at how to properly set up advertising in Telegram for monetization, what exchanges are, and also talk about existing restrictions.

The FAQ section is a part of the site that contains answers to the most frequently asked questions by visitors. The acronym FAQ stands for frequently asked questions. ?? How can an optimized FAQ block help a site rise in search results? Sometimes the FAQ section participates in cross-linking: ??links in it can lead to other relevant pages on the site, affecting their importance. On the FAQ page, micro-markup is also installed, which helps search engines to correctly evaluate and structure information, as well as to create an extended snippet of the site in search results. For improving positions in search engines, it is also important that the FAQ section increases the site's compliance with the E-E-A-T criteria, making it more authoritative. Since E-E-A-Ts are related to commercial ranking factors, it directly affects a site's position in search results ?? ?? How does the FAQ block affect SEO: ?? Keyword expansion. FAQ pages allow you to add additional keywords that can drive additional search traffic to your site. ?? Increasing relevance. Answers to frequently asked questions contain keywords related to your topic, which helps improve the relevance of your site in the eyes of search engines. ?? Increasing opportunities for the link profile strategy. FAQ pages provide a convenient way to link to other pages on your website. This contributes to the even distribution of authority and traffic between all pages, improving their positions in search results. FAQ pages are an effective way to improve your website's SEO. They provide convenient navigation, increase the attractiveness and relevance of your content, and improve the user experience. #wedex #seo #FAQ #FAQpage #website

?? Duplicates are pages whose contents partially or completely match. These are copies of pages available at unique URLs. The presence of duplicates harms the promotion and development of the site. Search engines evaluate pages whose content is little different from others. The more such pages, the more signals to search engines that this site does not deserve a high ranking in search results. What are the consequences for a site that has duplicate pages: ?? Its importance is decreasing. Both pages with identical content suffer a negative impact in rendering, lose their positions and traffic. ?? The percentage of uniqueness of the text material decreases. This leads to a decrease in the overall uniqueness of the site. ?? The weight of site URLs is reduced. One page per request is counted in the output, and if there are multiple identical pages, they lose importance. ?? The indexing time increases. The more pages, the longer it takes for search bots to index the site. This can seriously affect search traffic for large sites. ?? Risk of ban from search engines. It is possible to completely withdraw the site from issuance for an indefinite period. ?? Methods of detecting duplicate pages: ?? Site analysis using specialized programs. Screaming Frog SEO Spider is suitable for this purpose. Its free version allows you to check up to 500 URLs. ?? Use of online services. For example, Serpstat or Google Search Console will help you conduct an SEO audit of a web resource and identify duplicate information. ?? Using search operators. This method is slower and is used when there is no access to specialized services. The disadvantage is that duplicates can be detected only if they are already indexed by the search engine. There are many reasons why duplicate pages appear (automatic creation, errors in the site structure, incorrect division of one cluster into several pages, and others). Therefore, for an effective solution to this problem, the best option would be a comprehensive approach and referral to specialists. #wedex #seo #duplicatepage #seoaudit #website

Any online store will not generate income if visitors do not come to the resource. And it doesn’t matter how visually attractive and functional it will be. No leads = no sales. ?? It is possible to get these buyers only by regularly conducting an important part of the work on the site – attracting traffic. #seo #sitetraffic #wedex

?? Today is the birthday of the one who knows everything! Yes, that's right, Google. Google is more than a search engine. It is a symbol of innovation and technological advancement. ???? We offer you a look behind the scenes of this digital giant and have prepared some interesting facts about Google that may surprise you. ?? Google usage statistics show that Google Photos has more than one billion active users and Gmail has more than 1.5 billion. ?? When Google launched in 1998, we did 500,000 searches a day. Now we do two million a second. ?? Google hires goats. Instead of using a lawn mower, the company has more than 200 goats that "mow" the grass on Google property. ?? Google founders Larry Page and Sergey Brin together own only 16% of the company. The total value of that 16% stake is nearly $46 billion. ?? Google sends camels into the desert with a camera to take pictures for Google Street View. ?? If a Google employee dies at work, the surviving spouse receives half of the deceased employee's final salary for ten years. ?? Google's first server rack was built with Lego bricks. ?? In 1999, Google's founders tried to sell their company to a competitor, Excite, for $1 million. But Excite backed out of the deal. ?? The company's first doodle in the form of a man "Burning man" was just a message from Larry Page and Sergey Brin to Google users that they were going to the festival of the same name and would be unavailable for some time. ?? If you type the word "askew" into the search bar, the search results page will also be slightly skewed. And the query "do a barrel roll" makes the page flip. #google #HBgoogle #wedex

?? The indexing process is a very important part of SEO, because without it, search engines will not be able to display your site pages in search results. In this article, we will analyze what indexing is, how to improve it, and what mistakes should be avoided. #seo #websiteindexing #wedex

?? A business blog is a regularly updated section on the company's website, where useful and up-to-date information related to the company's industry, products, services or specialization is published. ? Let's consider 5 reasons why your site should start a blog. 1?? Growth of search traffic. A blog allows you to attract free organic traffic. Useful content is able to reach both your current customers and interest a potential audience. The more quality content on the site, the more pages will be indexed by search engines, which will improve the visibility of the site and increase its traffic. 2?? Attracting an audience from social networks. A blog helps to expand your reach on social networks and attract new users. You can post links to blog content on your social media pages or share posts in popular communities. Likes, comments and reposts will help increase the flow of traffic to the site. 3?? Increase conversion. Blog posts allow you to effectively use internal links. Linking to articles, categories and products increases the time users stay on the site, helps promote new products and draws attention to certain offers, which ultimately increases conversion. 4?? Ranking by low-frequency queries. Commercial sites usually rank well for specific keywords, such as a brand or product name. However, targeting long-tail queries that may be more converting requires informative content. A blog allows you to promote related queries, such as "how to use the product" or "application tips". 5?? Regular content updates. Search engines prefer sites that frequently update their content. Current publications with time tags or related to popular news have a better chance of getting to the top of search results, as search engines strive to provide users with the most recent information. Blogging on a commercial website is not just a fad, but an important element of a marketing strategy. #wedex #businessblog #blog #website #digitalmarketing

?? According to the study, retaining customers costs companies 7 times less than attracting new ones. Moreover, increasing customer retention by just 5% annually can lead to a 95% increase in profits. Why is it important to retain customers? ? Profit growth. Customer retention helps increase revenue through repeat purchases and savings on attracting new customers. ? Increase in sales of new products. Repeat customers are more likely to purchase new products or services. ? Word of mouth effect. Loyal customers recommend your brand to their friends, relatives and colleagues. ? Increasing brand loyalty. Satisfied customers forgive minor mistakes and do not go to competitors. ? Stabilization of cash flow. The more regular customers the company has, the more stable its income is. ?? The main methods of customer retention ?? Onboarding program New users get to know the product/service, learn how to use it properly, and realize how it can improve their lives. This includes guides, training, answers to frequently asked questions, newsletters with product benefits, etc. ?? Loyalty program Discounts, promotions, discount cards, cashbacks and paid privilege programs show customers that they are valued. Such programs are also reminiscent of your brand. It is better to offer several program options: for new and regular customers. ?? Collecting feedback Getting feedback shows that you care about what your customers think. Regularly ask them to share their impressions of the product or service. Do it unobtrusively and offer something nice in exchange for feedback. ?? Regular communication Constant interaction with customers is the key to long-term relationships. Use newsletters with personalized offers, reminders and greetings to stay connected. ?? High level of service Quality service is one of the main factors of customer retention. You can evaluate and improve the service with the help of surveys, mystery shoppers, analysis of conversation records or support service statistics. #wedex #customerretention #digitalmarketing