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Garbage in ?? garbage out If you're not giving your generative AI tool enough information, you're not going to get the results you were hoping for. Understanding best practices for prompt engineering can really make a difference. In our latest blog post, Trevin explores how to write AI prompts using the 4 C’s framework: Creativity, Context, Constraints, and Clarity. ?? Creativity The more unique and well-defined your concept is, the better the results you'll get. This human touch is essential for unlocking the full potential of AI. ?? Context The more background information ("the why") you give, the better the AI can understand what you need. This context can include details about your industry, target audience, or specific goals. ?? Constraints By giving clear guidelines, you can help the AI focus on what matters most. The result will be a response that meets your expectations. ?? Clarity Using simple language and direct instructions for the format and structure of your response will get you a better result. It's also important to experiment with your prompts. If the AI's answer isn't what you wanted, try rephrasing or adding more details. Asking follow-up questions can help you get clearer answers and guide the AI toward the information you really need. This trial-and-error process helps you find the best ways to communicate with the AI, leading to better results over time. If you have the ability to upload documents and train the tool on your communication style, you'll really set yourself up for success. For more tips on writing effective prompts, check out our full blog post! You can find the link in the comments ??

So you want to invest in AI for your business. Interesting. Interesting. ?? More than half of the businesses we surveyed said they spend between $50 and $5000 each year. But do they think it's worth it? You'll have to read the data we gathered to find out. ???♀? https://buff.ly/ShKSNxH

We won't make you dunk your head in a bowl of ice water (iykyk). But we will make your business grow.

It's Revenue Weekly time! This edition is all about...time to value! ? If you want insights like these sent right to your inbox twice per month, make sure to subscribe to the email version of our newsletter. ?? https://lnkd.in/e7xs_Cqs

Picture it. An unnamed electronics store. 2025. You enter through a set of glass doors, shattered phone in hand, and make your way toward a sleek display of devices, the soft white glow of the shelves drawing you in. The display looks alien with its clean lines and phones carefully placed in rows. Someone in a crisp white polo approaches, handing you a device like no other. It's cool in your hand, its weight nearly that of a feather. A new phone, slimmer than you've ever known with a screen so reflective it could be a mirror. You look up at the polo-clad phone bringer and attempt to ask what they've just placed in your hand. What is this technology capable of? The phone bringer smiles, letting out a short laugh. They present you with a smaller device, which you identify as a credit card reader. They want you to make a purchase? Without explaining what you're paying for? That's not right. Just as you wouldn't do that with a phone, you shouldn't invest in SEO services without knowing what you're actually investing in. Every SEO agency or freelancer is different, and what they deliver for your investment may vary. Some may be more transparent than others. They may take more time to complete a project than others, but get you better results. Some agencies may specialize in certain types of SEO, or offer new techniques that others don't. It's important to do your research so you know what you're getting into when you invest in your SEO. https://buff.ly/JA1SzIZ

?? How to Keep Your Home Service Business Buzzing All Year Long ?? Step 1: Review the insights on our blog. ... ... Okay, but seriously, as the seasons change, so do your customers' needs. To keep your business thriving no matter what time of year it is, it’s super important to adjust your marketing strategies and put your budget in the right places. Brandon "Home Services Expert" Mills dropped a new blog post with some awesome tips to help you make the most of peak seasons, keep your customers coming back, and boost your revenue during those slower months. We have a preview of his insights right here ?? Use the link in the comments to read the full post.

Most roofing and home service companies know they’re spending money on marketing… but have no idea what’s actually working. That’s where revenue attribution comes in. At WebFX we don’t just track leads — we track the actual revenue generated from those leads through robust CRM integration. That means you’ll know: ? Where the lead came from (Google Ads, SEO, social media, etc.) ? Which leads turned into actual jobs ? How much revenue each marketing channel is driving ? What your true ROI is Most agencies stop at “we got you 100 leads.” But if those leads don’t turn into booked jobs, what’s the point? Our CRM integrations connect your marketing and sales data — giving you a clear picture of how much money each campaign is making you. We’re not just focused on leads — we’re focused on profitable growth. If you’re tired of wondering where your marketing dollars are going, let’s fix that. ?? DM me — I’ll walk you through how our revenue attribution system works.

Lauren is a big fan of the work she gets to do as an Internet Marketing Account Manager at WebFX. We're also big fans of Lauren. ?????? If you've ever wondered what it's like to work with clients on their digital marketing strategies, Lauren has some insights for you. Want to join Lauren and the WebFX team as an Account Manager? We're hiring! https://buff.ly/xkfrSm3

Home services companies may spend anywhere from $500 ?? to $10,000 ?????? per month on their digital marketing efforts. There isn't necessarily a right or wrong number when you're deciding on how much to spend. Your budget depends on specific factors, like your location, business size, growth goals, or even your marketing provider. When it comes time to outline your new budget, work backwards from the results you want to achieve. Break those results down into smaller, specific goals that you can track throughout the year to make sure things are going as planned. There are a bunch of other things to consider during the budgeting process, and we explain them on our website. https://buff.ly/ZPGjWv6

What do 200,000 marketers all have in common? They subscribe to our email newsletters ?? We're being so for real right now. Get marketing insights sent right to your inbox by subscribing to one or both of our newsletters: ?? Revenue Weekly - 2 emails per month ?? Marketing Manager Insider - 1 email per month https://buff.ly/5AqWQIV