WebPurify

As we gather to reflect on what we’re thankful for, our team at WebPurify is especially grateful for the trust our clients place in us to keep digital communities safe and welcoming. In a world where online interactions drive connection and commerce, content moderation isn't just a service – it’s a responsibility. We’re proud to support businesses in fostering environments where users can engage freely, confidently, and securely. This holiday, let’s remember the value of creating spaces – online and offline – that prioritize respect, inclusion, and kindness. To our clients, partners, and team members around the world, thank you for making this possible. ?? #Thanksgiving #ContentModeration #OnlineSafety

?? In content moderation, we work largely behind the scenes to keep platforms safe and seamless for users. But as an industry, we know the importance of stepping into the spotlight to connect, collaborate, and innovate. ??? From trust and safety conferences to industry summits, we've collated the ultimate list of industry events bring together platforms, providers, academics, and policymakers to tackle challenges, share insights, and shape the future of our field. ???? Let’s break barriers, generate ideas, and work toward a safer internet—together. ?? #TrustAndSafety #ContentModeration #Events #WebPurify Trust & Safety Professional Association

?? How could you be using content moderation??? Have you ever wondered how your business could be using content moderation to keep your brand and users safe? This question is especially directed towards companies that traditionally are assumed to 'not need' moderation, or for which it's a lower priority. Content moderation's nature and scope evolved significantly as the explosion of #UGC transformed the way we communicate, engage, and do business online. What started as simple text filtering expanded to include sophisticated AI and human-hybrid models capable of detecting nuanced forms of inappropriate content, misinformation, and harmful behavior. ???? In our latest guide, we detail 44 ways in which companies leverage content moderation... a few are quite unexpected, and may surprise and inspire you. ?? https://lnkd.in/eYCNANmF #ContentModeration #WebPurify #ImageModeration

How did we work with clients to improve their misinformation detection in the run-up to, and after, the election? Working with one large ads tech client, WebPurify moderators achieved a 99.24% consensus rate in content classification. What does that mean ? ???? Two moderators independently categorized the same content with identical results. This high agreement rate provided the client with a strong validation signal, ensuring their data was reliable. And now, you can read more about how we achieved it ?? https://lnkd.in/e_edeFTE

We're thrilled to announce that WebPurify is once again supporting the Trust & Safety Professional Association (TSPA) this year! As leaders in content moderation, we're proud to support TSPA's mission of fostering a global community of trust and safety professionals. This partnership reflects our commitment to advancing best practices in online safety and content moderation. We look forward to collaborating with industry peers, sharing insights, and contributing to the vital discussions shaping the future of T&S. Don't miss out on TSPA's upcoming events, including TrustCon in San Francisco in July. It's a fantastic opportunity to connect with fellow professionals, learn about the latest trends, and explore innovative solutions in our field. Join us in building safer online spaces for all. Learn more about TSPA and their events at https://www.tspa.org/ #TrustAndSafety #ContentModeration #OnlineSafety #WebPurify #TSPA

As the dust settles on the recent #USelection, it's crucial to reflect on the role misinformation has in shaping public opinion and potentially influencing voter behavior. ?? The 2024 election cycle was no exception to the challenges posed by viral misinformation. It's something we highlight in this article, listing just a few of many instances where incorrect info was either intentionally or inadvertently disseminated. BUT, at the same time, some things could have been worse. Our VP of Trust & Safety Alexandra Popken shared her thoughts on how #GenAI wasn't the big threat it promised to be... ?? https://lnkd.in/eQtzwYe5 The question remains: Is this the extent of the #misinformation challenge, or just a taste of things to come?

Image moderation has come a long way! ??? In the early 2000s, moderation was a hands-on task borne by human moderators sifting through thousands of images... But as platforms grew, so did the complexity of the content and tools needed to do the job effectively. Today, with the rise of AI-generated deepfakes and synthetic media, image moderation is more high-stakes than ever. At WebPurify, we've been at the forefront of this evolution for over 18 years, continuously adapting to new risks and leveraging #AI to improve accuracy. In our latest blog, we explore how #imagemoderation evolved over time. ?? https://lnkd.in/e5EZdMF2

?? They've worked at the forefront of trust and safety... want to hear our team's career highlights? In our latest newsletter, industry leaders Ailís Daly, Josh Buxbaum, and Alexandra Popken share the highlights of their career journeys – building global teams, shaping innovative policies, and confronting some of the toughest challenges the digital world has ever faced. From combating human trafficking to fostering trust between safety and sales teams, their stories are a testament to the power of leadership, innovation, and resilience. Curious about the untold challenges of protecting online communities? Read their inspiring insights here. #TrustAndSafety #Leadership #ContentModeration #DigitalSafety

?? AI ethics matter more than ever. In our conversation with #AI ethics expert Olivia Gambelin, we dive into why businesses need a #responsibleAI strategy — not just to follow a trend, but as a practical, risk-reducing necessity. ?? Responsible AI doesn’t stifle innovation: it ensures tech aligns with human values and long-term business goals. Whether you're in AI development or just starting, now’s the time to ensure your AI approach is ethical and sustainable. Curious about the role AI ethics can play in your business? Check out our latest interview with Olivia for her insights on the future of AI! ?? https://lnkd.in/e-C_87fX #trustandsafety #contentmoderation

What an incredible couple of days it's been at the Marketplace Risk Global Summit in London! ?? A huge thank you to everyone who attended our panel 'The ROI of T&S: How to Position Trust & Safety as a Revenue Imperative.' We're overwhelmed by the engaging discussions and insightful questions. Special thanks to our Head of Trust & Safety EMEA, Ailís Daly, for moderating the panel, and to our panelists Patrick Lawler from Bolt and Eoin O'Reilly LCI A-PRM CDPO from Etsy for sharing their valuable perspectives. Key takeaways: ??T&S is not just a cost center, but a crucial driver of user trust and long-term revenue ??Regulatory compliance (like DSA) can spark innovation and improve user experience ??Aim to be integrated with your business and communicate the importance of your T&S efforts, building trust within will elevate your mission. Don't panic if you couldn't make it – just keep an eye out for the full write-up coming soon. We're excited to continue these important conversations ?? #WebPurify #MarketplaceRisk #TrustAndSafety #DigitalSafety