Webflow

As organizations look ahead to 2025 and beyond, it’s up to you, the marketing leaders, to reimagine what the website can achieve and how. In partnership with Vanson Bourne, we published our second annual State of the Website report from interviews with 500 marketing leaders across the US & Canada. Explore our findings to understand how website priorities are shifting and where teams are looking to make strategic investments next year. Read the full report: https://wfl.io/40Fgrrz

Please join us in welcoming Chetna Mahajan (Chief Information Officer) and Henrik Gerdes (Chief Accounting Officer) to the Webflow team! Why are Chetna and Henrik excited to join Webflow? Here’s what they had to say. Chetna Mahajan, CIO: “Webflow is transforming how businesses build for the web, and I’m excited to help scale the internal systems that power that mission. Investing in technology and automation will allow us to operate more efficiently and support the company’s rapid expansion.” Henrik Gerdes, CAO: “Webflow is at a pivotal moment, and I look forward to bringing financial rigor and structure to support its continued growth. Strong financial operations are key to building a sustainable, scalable business, and I’m eager to contribute to that effort.” Welcome, Chetna and Henrik!

Webflow is heading to Phoenix for the Forrester B2B Summit! Stop by our booth to learn how to build high-converting websites, see product demos, and meet some of the Webflow team ???? But that's not all! Guy Yalif will be participating in two sessions: ?? How brand building and demand performance can co-exist, featuring Michael Harrington ?? (Vanta) ?? How Walker & Dunlop Launched Personalized Content at Scale with AI Learn more here: https://wfl.io/4iAT3kI

OFF+BRAND. isn’t just building visually-stunning, award-winning websites (although ??), they’re optimizing for performance to ensure their client’s? digital experiences drive real results. A standout example – with Webflow and GSAP, they delivered a bold, immersive homepage redesign for Jasper in just 6 weeks. Within the first week, Jasper saw: ??15% increase in demo requests ??10% higher conversion rate from demo requests to marketing-qualified leads ??4.2% increase in website traffic And as for their own agency impact? OFF+BRAND. cut developer dependency in half and delivers campaigns like this 10x faster. “Webflow’s visual-first CMS makes our design-to-development process seamless, ensuring precision and flexibility. For clients, it means a stunning, high-performing site that’s easy to update - no dev bottlenecks, just full control over their content.” - Ross Anderson, Co-Founder & Creative Director, OFF+BRAND? Read the full story here: https://wfl.io/offbrand

Deliver consistent experiences across all your sites with Webflow Shared Libraries ?? Managing multiple sites that share the same branding or a similar design approach? Shared Libraries provide a source of truth for shared variables, components, and assets across every site in a Workspace — helping you drive consistency and manage updates at scale.? Just ask Healius Limited, Australia’s second-largest provider of pathology services. With ten sites to manage, their small team of two has transformed how they maintain branding and design consistency. What used to be a multi-day process of manually updating sites across WordPress is now done in minutes with Webflow. Learn more about Shared Libraries on the blog: https://wfl.io/41BC9vz

It’s time to mark your calendar for #WebflowConf 2025! ?? Save the date for our annual conference this September — and get ready to turn your greatest web ideas into real-world innovation and impact. Stay tuned for details! Add it to your calendar here: https://wfl.io/4hcgdwN

For once, what happens in Vegas won’t stay in Vegas. Tune in Wednesday, online or in person, to hear from marketers at Adobe, BBDO Worldwide, IMB Bank, and (of course) Webflow on how to use AI to build, manage & optimize websites. Watch the session here: https://lnkd.in/gugDWXk7

Free Button Fridays! (Is that a thing? Can we make it a thing?) ? ?? ? ?? Check out these buttons designed by @Eduard Bodak #MadeInWebflow with custom CSS https://lnkd.in/g4NwVn5j

??Design systems are key to achieving brand consistency at scale —and part of Webflow's DNA. They’re so crucial, in fact, we hosted an entire session at last year’s Webflow Conf all about how to set up your design system to maintain consistency and make rebrands and refreshes easier. And now you can check out Webflow’s latest blog with our best practices for implementing a design system that scales as you need it to —all the way from ??variables, the most atomic part of a design system, to ??Shared Libraries which provide a multi-site design system. For those best practices and more, head to: https://bit.ly/4iGj2qS

A new era of marketing innovation and performance? Count us in! ?? Props to the Walker & Dunlop team for not only transforming their website with Webflow, but making?work more enjoyable in the process. And a huge shout-out to Kokko Tso for sharing this story with the Webflow team and the world!