万博宣伟

Last week, #Absolut & #Kahlúa?(client)?launched the?Absolut & Kahlúa Short n’ Sweet Espresso Martini Cocktail?Kit?with?Espresso?queen, Sabrina Carpenter to mix things up this holiday season. Designed to be as spirited and bold as Sabrina herself, the kit comes with everything needed to?craft a show-stopping Espresso Martini at home.

She is one of a kind. We are lucky to be in her orbit. Congratulations to Gail Heimann and the other illustrious inductees into the PRWeek Hall of Fame.

Congratulations to Flipside Group for winning two Gold and two Silver awards at this year's BIMA (British Interactive Media Association) Awards! - Supporting individuals to achieve more than Couch to 5K with the NHS Couch to 5K app. - Creating the charming Elliot in AR to support ifaw's fundraising campaigns?https://lnkd.in/eczxvpQQ Great commendable work for two important causes, well done to the teams involved!

We are proud to see Ziad Hasbani, Ghaleb Zeidan, Noura Al Sarraj and Diala Abdulmalek featured in the PRWeek Middle East Power Book 2024, which showcases the region's top communications professionals. ? Read more in PR Week: https://bit.ly/3ABejql

Earlier this week, we hosted "THIS CAN HAPPEN" for their conference in our London office. The final session of the day?focused on a crucial topic: "How to Support the Mental Health of Employees in HR or Wellbeing Roles" facilitated by our EMEA Chief People Officer, Helen Matthews. This session was dedicated to those who tirelessly support our mental health at work, a topic of great importance to us The Weber Shandwick Collective. We explored the emotional toll that HR and wellbeing roles can take and shared valuable insights on how employees in these roles can prioritise their own health and self-care. A big thank you to THIS CAN HAPPEN for another great conference. We’re so happy to have been able to participate and contribute to the day!

"If companies and brands embrace new processes and playbooks, they can shape narratives, elevate corporate reputation, and permeate culture in ways that reach audiences, wherever they look." Earned Media Innovation Lead Brad Burke in PRWeek on the new media reality and how brands and organizations must evolve to break through.

Veridiana Magalh?es, Manager of the Consumer team at Weber Shandwick S?o Paulo, Brazil, shares her experience as an explorer from Access All Areas, our mobility programme. Immersed in different areas of the London office, she learned about initiatives with Influencers, Analytics, New Business, Strategy, among others. Despite market differences, she found many similarities in good PR practices. "I'm really grateful for this opportunity and loved the welcoming team at the London office". Find out more about our career opportunities at TWSC: https://bit.ly/4eeU6EM

Gen AI is reshaping work — driving organizational change unlike any before. United Minds Principal Consultant Becci Gould on why Gen AI adoption demands a distinct approach, how it diverges from past digital transformations and why the human side of change is now more crucial than ever.?

Our CEO?Gail Heimann?sat down during last week's?PRovoke Media?Global Summit keynote with journalist, podcast host and author?Kara Swisher?for?a conversation – rooted in data points – about?how women are truly faring in business, technology and society. ? Data points like this: while 40% of journalists globally are women, only about 24% of top open editorial roles (in the past two years) were filled with women. We asked Kara for her take on what’s keeping women back from gender parity on multiple fronts: https://bit.ly/3UL9BwL

"The bar for engagement has been raised, certainly for the next four years, if not beyond.” ? More thoughts in PRWeek from Chief Public Health Officer and Chief Public Affairs Officer Pam Jenkins on implications for business and communications?following the outcome of this week's US election.