Exray

Exray turns "1' today. We don't have a party planned. I'll spend the day shepherding some of the 100+ unit design projects in our queue through our onboarding process, vectorizing art files, replying to CS emails, and generally trying to keep up with the mountain of work at our feet. And for that, Brennan Cassidy and I are incredibly, immeasurably grateful. It's been every bit as hard as it was advertised, in all kinds of unpredictable and surprising ways. We've been battered by tiny details and big storms (literally), and buttressed by stressed out spouses and great advisors and partners (JC Glick, Reagan Roberts). But today, I get to go to work on this project that keeps getting bigger. I can't imagine a better way to mark the occasion.

Cool milestone for Exray this past week when we opened our 100th unit store (and quickly counting). That's 100 custom design projects completed, 1200+ unique styles created, and 1000s of American servicemen and women reached with a brand that didn't exist a year ago - all in stores you can only access if you're a member of the unit. All with products that can only be earned by your participation in something bigger than yourself. We've come a long way since taking our first order in February this year, and the pace keeps picking up. I'm so grateful to our early adopters, particularly for the support we got from my DET K / GLT 10 brothers who've gone onto amazing careers since our time in Helmand Province. They're leading in the Corps, in Law Enforcement, in Fire Service, and in their communities, and they gave our fledgling business an opportunity to work with their current teams (and were patient with us when we occasionally stumbled). If we never make another dollar, it was worth it just getting to work with them again. We've built stores for entire Battalions, small Fire Teams, SWAT and K-9 units, Fire houses, Veteran-owned gyms, VSOs, and more without much of a marketing effort. That's changing this month (with help from Hayley E. Bell who's been a great resource for us), and we're ready for the work. If we're connected and you're currently serving or working for those that do, reach out. I'd love to create something for you and your team.

I'm excited to announce our new partners supporting The COMMIT Foundation: Exray and Kenetik! These collaborations are a testament to the power of our COMMunITy and the shared values of service and excellence. Exray Partnership: Exray is all about pride and quality. Their activewear products are Made in #America, and any off-brand casual items they offer are decorated by Veteran-owned printing partners, keeping it all in the family. Exray's motto, "Designed to be Earned," means their products and services are exclusively available to those actively serving military units, law enforcement, first responders, and businesses that support service members and veterans. They simplify and elevate the custom apparel process—no minimums, no rosters, no upfront costs, no gear handouts, no hassle, and no subpar apparel. They provide free design, a 24/7 web store, and premium US-made custom apparel delivered directly to members' homes. This partnership is a physical manifestation of our community's power, born from connections made through Tuck Next Step, and the support and kindness shared among those with a history of service. They will be providing all of COMMIT's gear - from T-shirts and Polos to golf gear and outerwear - the tribe will be able to wear their #pride everywhere they go! Kenetik Partnership: Kenetik, founded by brothers Devon and Peter, is revolutionizing how we power our days. They created the first and only great-tasting ketone drink harnessing the power of bioidentical ketones. Their mission is to boost your life without compromise, ditching the usual caffeine and sugar rush for something that keeps your mind sharp and your energy steady. Kenetik is about creating momentum in your life, one sip at a time, whether powering a workout, fueling focus, or supporting long-term health. They help COMMIT, and it's service members and veterans focus as they prepare to lead into the future! Both Exray and Kenetik share our commitment to serving others and making the world a better place. At COMMIT, we are setting the conditions to develop America's future leaders, and they are helping us pave the way.?We're thrilled to have them as partners and excited to build the COMMunITy together, united by our shared values of service, excellence, and innovation! Stay tuned for our official partnership announcement. Together, we are stronger. Guy Filippelli Mimi Bock Matt Oberhardt Charles Spearman Thomas Peddicord US Army US Navy United States Marine Corps United States Air Force US Coast Guard Auxiliary NOAA: National Oceanic & Atmospheric Administration #Community #Veterans #Service #Leadership #Innovation #Exray #Kenetik #COMMITFoundation #MadeInAmerica #SupportVeterans #PowerYourDay