Vyde

Cue drum roll… ?????? We won Best Not-For-Profit, Charity and Government Campaign at The Drum Awards for our work on ‘It All Adds Up’ with UK Gov, MG OMD and Captify?! Special shoutouts go to Catriona McGrath at DESNZ; Lisa Garbett, Michelle Radley, Aoidín Cronin, Nidhi Raniga and Adam Al- Imran at OmniGov; and our own Celine Lagos, Tia-Ama Amihyia, Miranda Parkinson and Sanam Navsaria ? If you want to find out a bit more about the campaign and how we educated consumers during the energy crisis, check out the case study here: https://lnkd.in/g4TCvkN3

Need to stand out in the Black Friday frenzy? Packed full of smart savings and sleek designs, this conversational creative showcased Currys' top laptop offers, engaged audiences and helped them find their perfect tech match ?? That’s what we call RAM-tastic. (We’ll see ourselves out.)

As the temperature drops and December draws closer, we’re back with more festive insights – and this time it’s Christmas Gifting ?? Swipe to find out what’s top of the list for last minute shoppers… and chat to our team to find out how you can get fresh, real-time insights on your seasonal campaigns ??

Next up in our Insights Lab series is Seasonal Streaming. After all, ‘tis the season to curl up in front of the sofa and watch something good. What were audiences most interested in watching? Swipe to find out… ??

Imagine having the inside scoop on exactly what your audience is looking for… Our Conversational Video & Display creatives deliver live insights to brands, uncovering what consumers are thinking and allowing us to create smarter campaigns. With the season of giving just round the corner, we’re sharing some of these key findings in our new Insights Lab series. First up: a sneak peek into Black Friday buying ??

This holiday season, elevate your shopper engagement with an innovative conversational ad unit. Lenovo leveraged this tech to engage potential buyers through interactive in-ad chat experiences, driving interaction, product discovery, and intent while providing valuable brand interactions. The campaign led to: ? 0.25% interaction rate – a 66% increase over the benchmark. ? 28.08% active attention – a 180% rise versus the benchmark. ? 0.18% ad recall – significantly boosting brand recognition and engagement. Learn other ways to craft connections this holiday season on our infogtaphic >> https://hubs.li/Q02SdVwF0 #Shopping #Commerce #PrimeDay #ShoppingAds #Holiday2024 #InteractiveAds #Omnichannel #EngagingAds #TeadsAdvertising Vyde

It may be October… but did someone mention that it’s only 79 sleeps till Christmas? Catch Sam on the IAB UK’s latest podcast episode alongside Claire and Neil as they discuss authentic creative strategies, festive storytelling and how brands can successfully navigate the holiday season. 79. Just saying. Check the podcast out here: https://lnkd.in/eED8rs6Z

Who would send a Christmas card… in September? The home of _Active Attention, that’s who. OMD UK got a big surprise last week as one of our life-sized cards made it to Bankside (and all the way to James Cooper and co) – keep your eyes peeled to see where we end up next…

It may only be September…but that doesn’t mean the festive season isn’t just round the corner in adland. Catch Sam on stage at the IAB UK’s Last Thursday Club next week for a deep dive into consumer behaviour, festive storytelling and a look at some of Vyde’s audience insights. Check out below for more info & how to book ???

Who Gives A Crap… about immersive conversational ad experiences for audiences? Well, that would be us – and the brand behind our next Creative Spotlight. Using our Conversational Video format, this cheeky campaign sparked serious conversations. Combining bold messages with bold colour, we engaged audiences, educated them on Who Gives A Crap’s mission and got them talking. Oh, and we delivered _Active Attention over 40% above target to boot. Not too shabby ??