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LinkedIn is one of the most powerful professional networking platforms in the world. However, if you don’t know how to use it, you won’t reap the benefits. LinkedIn is like a search engine, and if you want your profile to show up on the first page, you will need to utilize search engine optimization (SEO) tactics. Like Google, you can’t simply post content to your website or blog and expect it to rank. You’ve got to be strategic about it. With that being said, here are some tips on how to optimize SEO for your LinkedIn.