RED VELVET

We Asked AI for an Activation Pitch, Here’s What Happened. Hey Siri, write me an article on the intersection of AI and experiential marketing… please. Or wait, should I ask Alexa? Cortana? Gemini? Or shall I wait for Jarvis to enter the chat (Google’s new AI assistant will enter the chat this December)? Has an AI assistant been developed for events? AI has picked up quite a bit of traction in the past two years since ChatGPT launched November 2022 but surprisingly artificial intelligence has been around since the 1950s. It’s hard to imagine “I Love Lucy” and AI are of the same timeframe. First, if you don’t know much about AI… https://lnkd.in/gvrGtBEq

Y’all know Charmin! The stuff we trust. American-made; will never leave us in a port strike, pandemic or otherwise (we make sure of that in Texas as we clear the shelves each time temps drop below freezing). A household name! As Charmin nears 100 years, RED VELVET took a little deep dive into our brand of choice and asked ourselves: How would we help Charmin celebrate? The experiential strategy on this one could go a myriad of ways, especially with a TP brand that already values this work, so we decided to step outside of the brand box for this one... Read More: https://lnkd.in/gKbAP4cK

Choose your adventure... Are you an Ocho (tequila), a Vago (mezcal), or both? (We’re both!)?Our team worked hard to bring the stories behind these beautiful brands to life through an immersive, split-booth experience. We’re fortunate to travel across the country with Tequila Ocho and MEZCAL VAGO, witnessing firsthand how consumers react to both the experience and the products. It’s nothing short of an epic journey ???

A great feature from austinwoman magazine with our Austin PBS Partner Carolyn Connolly! It's been an incredible journey working with Carolyn throughout the duration of our Austin PBS ACL Live Roadshow. She's a rockstar! ?? https://lnkd.in/gbrKcgNz

"Look up.” We hear it all the time. Scolding anyone whose eyes are glued to their screen as they attempt to multitask life: navigating through foot traffic, queued up for a coffee, glazed over almost missing their subway stop. Once your eyes are released from the screen’s suction, you’re usually hit with a pleasant reminder that the outside world glows with a vibrancy that can’t be captured in pixels. Here’s a secret: if you lift your gaze a touch higher, the sky becomes the limit.?? And marketers have caught on. https://lnkd.in/gGsjbnMF

Shout out to all agency & event professionals this busy season!

Hispanic Heritage Month is a time to celebrate the rich cultures, histories, and contributions of Hispanic and Latino communities across the United States. What began as a week-long celebration in 1968 now spans September 15 to October 15 each year, marking the anniversary of independence for many Latin American countries including Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Mexico, Chile, and Belize. Celebrating Hispanic Heritage Month isn’t about understanding these cultures perfectly, it’s about being open to learning, asking questions, and engaging with these diverse communities in a meaningful way. Read More: https://lnkd.in/g2jPsiRG

"It is one thing to demonstrate Unreasonable Hospitality, which involves seeking out ways to create extraordinary experiences and giving people more than they could ever possibly imagine or expect, but it is wholly another to experience it. Experiencing it - most especially when it comes as a gift or even better packaged in the unexpected - creates a virtuous cycle. You give more to get more, and so on and so forth." -Hayden Lockaby, RED VELVET VP, Strategy & Growth? "Unreasonable Hospitality" has changed the daily flow of business here at RED VELVET. It has inspired us to seek out and curate +1 moments in the experiences we create. Read on to hear how our Vice President of Growth and Strategy sees hospitality taking on a life of its own, expanding beyond the restaurant industry... https://lnkd.in/gpcQZCT6

Giving OOO a whole new meaning ?? Following our company tradition, our newest group of hires experienced genuine Austin hospitality thanks to the Austin Tourism Insider's Training Program. At RED VELVET we want our team to continually grow our knowledge of Austin's history, neighborhoods, what keeps it weird, and why tourism is a necessity to a city like ours. Thank you to Visit Austin for an amazing experience!

Celebrating Women's Equality Day with a rewrite. Today and everyday we want to appreciate the women who set the tone (pun intended) and made waves in their industries. In our newest insight piece, we discuss the impact of female songwriters and the importance of giving credit where credit's due. https://lnkd.in/gngbqAcQ