RED VELVET

This was supposed to just be a LI Post but LI told me I was WAY OVER limits on characters so I moved it to an official LI article. Yes it's long but I think anyone that has an opinion of how to activate/attend SXSW will be interested in reading my recap for SXSW 2025 - after all, this was my 20th SXSW. I have to jet to my next thing on my calendar but I'll try to update the comments sections later with links to various events we were actually tied to this year. Always happy to hear from others if they agree/disagree with my recap. #SXSW #AgencyLife #Marketing #ExperientialEvents #Austin

By studying the migratory patterns of ocean life, Texas A&M researchers are a #ForceForGood at influencing fishing practices to sustain the seafood industry for generations. We are driving practices that ensure the long-term health of marine ecosystems and the seafood industry. ???? #SXSW

This weekend, we're partnering with Fast Company to highlight the #ForceForGood at Texas A&M! #SXSW ?? Texas A&M is building a stronger coffee industry from seed to cup by innovating the supply chain to fuel our communities. Our commitment to sustainability and innovation is transforming the way we grow, process, and enjoy coffee. ????

Kicking off the day with a sustainably brewed cup of coffee—and a game-changing collaboration. We are teaming up with Texas A&M University at SXSW this year, and our team couldn’t be more excited for this meaningful partnership! Together, we’re creating a space that shows how Texas A&M is a #ForceForGood in the areas of land, sea and space, impacting lives in our community, state and country. Come experience it for yourself this weekend at SXSW!

As Texas Children’s Hospital North Austin Campus celebrates its one-year anniversary, we're reflecting back on the past year of partnership... starting off strong with the Texas Children's Hospital Grand Opening, activating in the community at Kite Fest, and celebrating 70s style at Family Fun Day. Each of these events was brought to life with Texas Children’s values front & center: creating a healthier future and supporting the local community. Read on to see the magic we created together (with more to come!): https://lnkd.in/gwuPv-X2

EXPERIENTIAL MARKETERS, take note… we’ve got your 2025 cheat sheet. As January winds down, how are you feeling about the year ahead? What trends do you see shaping the industry? Our RED VELVET team brainstormed, debated, & curated what’s in & out for experiential marketing in 2025. If you’re looking for a pulse check on emerging trends, our latest white paper has you covered. We focus on AI, sustainability, what’s in & what’s out, & how we want to rise as an agency. Drop your thoughts below—we’d love to hear what you think. Read the full white paper here: https://lnkd.in/e2bu4SRp

THE CONTEXT: Our very own Cindy Y. Lo has been nominated (again!) as a Strategic Supporter by Austin Woman Magazine in their 2025 Change Makers List —an accolade celebrating “women who are making significant and intentional strides to uplift Austin’s community.” (If you’re connected with her here on LinkedIn, you know she is THE definition of a strategic supporter!) THE CHALLENGE: Embodying her nomination’s spirit, Cindy Y. Lo challenged her teams at RED VELVET ( ?? ) and Strong Events : “I’d love to figure out if there’s a clever way from both companies to recognize the winners on this list in our own respective voices… Main thing is we want to continue to be a voice of support for these women of Austin.” THE CONCEPT: We got to work doing what we do best: blending heart, strategy, and creativity into an experiential moment. In collaboration with our sister company Strong Events fabrication team, we designed photo installation: a mirrored arch inspired by the prompt, “How did you break through the glass ceiling in your career as a woman?” THE EXECUTION: Balancing a tight timeline and wanting to do justice to bring this thought starter to life, our teams sprang into action. On Wednesday, our installation became a highlight at Austin Woman Magazine Change Makers celebration, sparking conversation and photo ops while underscoring the power of women supporting women!

Relive the magic of AFROTECH Conference 2024 ?? RED VELVET lead Designer Genesis C. strategically designed the spaces in the George R. Brown Convention Center by vibe, which made it easy to navigate the conference, engage with the surrounding area, and foster community. These spaces aligned with the focus of AfroTech and it's 2024 conference mission in "creating a collaborative space where innovation meets execution, and companies can invest in the future of tech leadership.” Who’s ready for AfroTech 2025? ??

2024 Year in Review: SCALE ?? People. Places. Impact. RED VELVET’s footprint continues to expand, and this year has exceeded all expectations. With growth across our team, nationwide presence, and client network, 2024 was a year to remember.

"At our core, RED VELVET is in the business of relationships." Traveling across the nation with Widow Jane Distillery and unveiling their new custom activation at WhiskyX in Los Angeles has been an incredible journey. Hear from RED VELVET Art Director, Demore′ Hoffman-Batey, and Head of Business Development & Widow Jane Account Manager, Sara Dellinger, as they share how this custom experience brings the Widow Jane spirit to life—and what makes our partnership with Widow Jane so special. ?We'll drink to that!