Rationale

As strategic and creative partner, we've been supporting Bupa Business UK to drive the growth of their health insurance product for SMEs. From national OOH campaigns to social ads, leading AI sessions to producing a case study video series, it's been a pleasure working alongside Daniel Sullivan and the Bupa team, and celebrating all our shared success. ?? Learn the strategy behind our award-winning 'Let's get growing' campaign with Bupa here: https://lnkd.in/eF5YwpTe

It's B Corp month! ?? This year’s theme is ‘Generation B’: the generation of people and businesses who are rooted in action, inspiration and a belief in doing better. Rationale is proud to be a part of this generation. Being certified by B Lab UK shapes our company culture and guides the impact we intend to create for clients, staff and the broader community. Here’s a look at some achievements this year. #BCorpMonth #BCorp #CompanyCulture #CSR #ESG

We attended the first #BCorp festival in Scotland! Some highlights: Chris Turner opened with B Lab UK’s vision for all businesses to be a force for good within the next 10 years. Alan Mahon shared Brewgooder’s success as a purpose-driven business, reminding us that “unpolished and uncertain ideas are often the perfect places to start.” Amy Clarke detailed the power of storytelling in building Tribe Impact Capital who only run portfolios in positive and sustainable impact-driven investments. Later that evening, The Scottish Parliament hosted us for a reception, where Ooni Founder Darina Garland spoke about their core values and what it means to be a business that gives back. Thank you Mehalah, Hannah, Nathalie and the #BLocalScotland team for putting together a brilliant day! ??: Malcolm Cochrane

As an agency, we believe in using AI responsibly and transparently. That’s why we hold a monthly AI Working Group, where we assess new tools, discuss industry developments, and challenge ourselves to make informed, ethical decisions about AI in our work. To keep ourselves accountable, and to share our thinking with our clients, partners, and peers, we’re making our session notes public. Here’s what we explored this month. This month's article: https://lnkd.in/eXcT--FH #AI?#AIMarketing?#ESG?#CorporateCommunications

?? Reporting live from #ECR2025! Our Business Director Drew G. has been busy at European Society of Radiology’s biggest event of the year. He saw our work with Radiobotics in action when visiting Elyse Sims, MBA and their team! He had fascinating conversations with Mohamed Gamal, MBA and the team at Shenzhen Anke High-Tech Co.,Ltd., Krishan sharma and Nanda S. at Allengers, Silvia Frigato Bonello at ASG Superconductors S.p.A. and Nikolay Todorov at xAID. The innovation this year is strong, with GE HealthCare and Bracco Imaging standing out with their interactive spaces and presentations in the main hall. If you’re at ECR 2025, we would love to speak to you about your brand! Please reach out to Drew by emailing [email protected]. #RadiologyMarketing #AIMarketing #HealthtechMarketing

Our Marketing Manager Carol Hu joined the City of London Corporation’s and FinTech Scotland’s roundtable on pivoting women from non-traditional routes into tech. The discussion reinforced that firms struggling with digital talent gaps may be overlooking an internal, underutilised talent pool—women in non-technical skills with valuable transferable skills. Working with financial services clients, we’ve seen that reframing perceptions and strengthening employer branding can attract and retain employees from underserved and overlooked talent pools. Kylie Scott and Reshmi McIntosh outlined Lloyds Banking Group’s unique culture in support of pivot pathways and stood out as a leader of upskilling programmes like #WeCode, #Coach2Code and #WomenConnectech. ?? Read a full recap of the discussion here: https://lnkd.in/e2PpP-uA #FintechMarketing #FinancialServicesMarketing #BCorp #Diversity #WomenInTech #WomenPivotingToDigital

Financial services leaders: have you registered for our roundtable in partnership with Progress Together and Scottish Financial Enterprise? Sandy Begbie CBE FRSE, Chief Executive of Scottish Financial Enterprise will present an overview of challenges and approaches to socio-economic diversity across the sector, and how this has changed over time. We’ll be outlining how to effectively implement diversity into your employer brand and strategies to ensure it helps drive business success. Date: 11 March 2025 Time: 10:30am-12:30pm Location: Rationale HQ, 61 Shore, Edinburgh To register, email: [email protected]. Abubakar Mehdi | Nicole Scott | Jayne Currie

We held a brilliant team session today, hosted by Aisling Cotter (Ms. Holder) and Paul Saag (Lord Stake) who gave each team an hour to put together a campaign based on a mystery brief. We were able to ask each stakeholder only nine questions to gather information! Our teams ran around the office and quickly got to work with glue sticks and scissors, before presenting our campaigns discussing how we approached the task. #CompanyCulture #BCorp #TeamBuilding

As we kick off the start of European Society of Radiology's largest event of the year, we're celebrating our partnership with Blackford. We were thrilled to see Blackford in action at #RSNA2024 in December and we can't wait to see more of what the Radiology sector has to offer at ECR 2025 this week. Find out more on our work with Blackford Analysis here: https://lnkd.in/d339eZhn #ECR2025 #RadiologyMarketing #HealthtechMarketing

Your employer brand isn’t just about recruitment; it shapes business growth, staff retention, and customer perception. ? It is more than salaries and perks. What is the lived experience of working for your company? ? Are your values reflected in daily culture, or just words in an onboarding handbook? ? Is your culture boosting engagement, productivity, and retention, or costing you talent and money? Find out more in part one of our latest blogpost: https://lnkd.in/gSzzfKZQ #EmployerBrand #CompanyCulture #TalentAttraction #Hiring #BusinessGrowth