Raptive

This holiday season, readers know what they want—and Raptive creators deliver. From exclusive discount codes to authentic product reviews, the most impactful campaigns start with understanding what audiences are looking for. Partnering with Raptive creators isn’t just smart marketing; it’s the key to building trust, driving sales, and creating meaningful connections.

We're excited to share that Raptive has received the Silver Honor and the Audience Honor in the 'Research Reports' category in this year's Shorty Impact Awards! A huge thank you to everyone who voted for "The Raptive Report: Protecting Content Creators in the AI Era" to win the Audience Honor award. Your support helps us continue advocating for a future where creators can thrive in an ever-evolving digital landscape. Read the full entry here: https://lnkd.in/eh9rdJC8

“We’re seeing a strong appetite for programmatic deals as part of bigger demand for our direct business, and we expect that to persist further into the quarter." Marla Newman is in Digiday today talking about our exciting direct sales efforts!

Raptive creators are in full holiday mode—producing relevant, audience-first content well into Q4. From Thanksgiving to New Year’s, they’ve mastered the art of timing, delivering what their communities care about when it matters most. For advertisers, it’s not too late to jump in and build meaningful connections through this relevant, highly engaging content. Partner with Raptive creators and make a lasting impact while their audiences are primed and ready.

The future of brand safety is about more than avoiding bad content—it’s about aligning with the right content. Our Chief Strategy Officer Paul Bannister is in Association of National Advertisers with insights on building an effective inclusion list while hitting the right mix of automation and human oversight. Read the story: https://lnkd.in/ekyCYJTE

Since July, most in the sector have been in a holding pattern, deeming it?necessary to have a firm grasp?of what the cookie consent prompt within Google Chrome will look like and what the drop-off rates might be before they move forward. Such concerns are now palpable, with several Digiday sources — all of whom requested anonymity in return for candor, demonstrating the high stakes at play here — voicing their anticipation that Google is in the final stages of formulating its cookie consent prompt for Chrome users. In this piece by Seb Joseph and Ronan Shields, we speak to Paul Bannister of Raptive, Scott Cunningham, and Mark McEachran of Yieldmo. #google #thirdpartycookies #chrome

Is AI Overviews likely to hurt the open web? Our Chief Strategy Officer Paul Bannister shares his thoughts with Eric Seufert in his third appearance on the Mobile Dev Memo podcast.

Read how Raptive Intelligence helps brands predict emotional responses to ads, leading to smarter, more engaging ad placement.

Curation Houses are on the rise, but there are hidden costs for publishers and advertisers. Ryan Maynard, our VP of Programmatic Sales Operations, is in AdMonsters today with a closer look at the downside of curation. https://lnkd.in/eDV9mMKQ

We’re honored to say that The Raptive Report is a Gold MarCom award winner! The Raptive Report brings attention to how generative AI is impacting creators' and publishers' livelihoods, calling for real protections and fair practices in this AI era. Amazing work by the Raptive team and thank you to everyone who supports this mission—we’re proud to keep advocating for a creator-first future. Read more at https://lnkd.in/enMuQQs4