Noble West

Whole Foods Market shared their take on 2025 trends, and now we’re adding a few predictions of our own. From nutrient-dense wellness staples to heritage ingredients making a modern comeback, here’s what we’re watching in food and wellness: 1. Colostrum Craze: This nutrient-packed "first food" is breaking into the mainstream with wellness brands touting its immune-boosting benefits. See brands like: ARMRA, Bloom Nutrition and Miracle Moo 2. Tallow Takeover: Beef tallow is bringing traditional cooking methods into skincare, offering a natural twist for ingredient-conscious consumers. See brands like: Evil Goods, RE.GEN and Hearth and Homestead 3. Peak Protein: With clean, innovative sources, protein is evolving to answer the call for sustainability. See brands like: Prime Bites and Cymbiotika 4. Briney Bites: Fermented foods are finding their place in flavor and gut health. See brands like: good girl snacks and wildbrine Know any brands leaning into these trends? ??

Thank you for the great conversation Corinna Bellizzi, MBA! It was a pleasure to chat about agriculture, the climate, our Noble West clients & what's next for a better world. I love my job! https://lnkd.in/g2Hd5dG2

Whole Foods’ 2025 trend forecast is here and two trends stood out to us for their potential to shape the future of food: Protein: With consumers increasingly focused on sustainable, high-quality protein options, there’s a shift towards more nutrient-dense sources that work for a variety of diets and values. Aquatic Ingredients: Plant-based options from the ocean are adding nutritional diversity and minimizing environmental impact, giving brands an exciting edge in innovation. We see huge potential for these trends to not only diversify the plate but redefine brand positioning in food and ag. These ingredients aren't just innovative—they're a smart step toward a more resilient food system. Which of these trends excites you the most? Check out the full list here: https://lnkd.in/g3gEf_9H

New client work! ?? ?? We just got the final files from our production partners at Bird and Branch Studios and we couldn't be happier. We're just scratching the surface of the multiple videos we produced for Exceedient Foods, along with their parent company Farmers' Rice Cooperative. It fills us full of pride (and rice) for the teamwork it took produce/film/and coordinate this series of videos.

We’re proud to announce the launch of the Farmhand Foundation at Farm Aid 2024! ?? Farmhand is dedicated to empowering farmers as they transition to organic and regenerative practices. We were honored to help bring their mission to life with a brand launch that connected deeply with Farm Aid’s passionate audience. Read more about how we introduced Farmhand’s vision for sustainable agriculture and how this launch sets the stage for reshaping the future of farming. Read the full blog https://lnkd.in/gYMKtV-3

TREND CHECK: At Noble West, we're always geeking out on food packaging trends. To kick off this Q4, we're checking in on packaging design predictions from January 2024 to see which are a hit and which are a miss. We want to know what you think too! What trends are you loving seeing at the grocery store this year? #1?? The QR code keeps proving us wrong in 2024, interactive design continues to woo. Just keep it fun, useful and simple for us. #2?? It's hard to resist feeling happy eating rice snacks and chips when the packages are so fun to look at. Color is king on these. #3?? Remember when wine was the only "quiet luxury"? We're seeing this from high-end chocolate to everyday pasta and sauces. So fancy! #4?? Nostalgia is the design trend that never stops repeating, whether it's the entire package or just a logo throwback, nostalgia keeps us coming back. https://lnkd.in/gYwvZgsX

Problem solving inside and outside the box. That's the strength and value of the team at JenJil Packaging. By offering solutions that are built to last— never box you in— customers get the systems they want with the support they need. Our partnership with the JenJil helped clarify their expertise, define their services and elevate their brand awareness for the next phase of end-of-line ag solutions.

Excited to share this insightful episode featuring our CEO, Ali Cox, OLY, on the The Produce Moms Podcast! ?? Ali dives into the power of branding in produce, and why telling your ingredient story is more critical than ever. ?? Catch the full episode now: https://lnkd.in/gzXBeE_v

Well that was fun Dino Cattaneo! ?? Wonderful to share parts of my leadership story with you! Thank you for the opportunity! ?? Everyone, if you’re interested in leadership from an agency / professional services angle check out Dino’s Authentic Leadership for Everyday podcast! ?? Noble West

Leading out loud means questioning, challenging and celebrating ideas—because that’s how the best work happens. ?? In our latest blog, our Managing Director, Sarah Tjoa, shares powerful insights on discourse leadership, open dialogue and creating brave spaces for teams and clients alike. Discover how curiosity and collaboration are shaping the future at Noble West: https://lnkd.in/g989md58