Locality

Last Month,?Locality Connect hosted a?special event panel,?"Building Bridges: Honoring Invisible Changemakers & Community Builders in Media," in celebration of?Black History Month (#BHM).?? ? ?? to the full video and photos from the special event ?? https://lnkd.in/epEvzu8Y? ? Moderated by the incredible?Danielle Brooks from Fox Corporation, we heard from inspiring changemakers like?Sean Robertson of NBCUniversal and Locality’s own Micah Minter?, who are using their platforms to uplift others—whether through mentorship, entrepreneurship, or educational access.?? ? We learned about powerful programs from organizations like the IRTS Foundation,?BUILD, and FAB Scholars—each one creating real pathways for the next generation of media professionals and community leaders.?? ? One takeaway that stuck with us: you don’t need to wait to make a difference. Whether it’s through your time, talent, or treasure, there’s always a way to give back.?? ? Let’s keep showing up for our local communities. Let’s keep building bridges.?? ? #BlackHistoryMonth #LocalityConnect #IRTS #BuildOrg #FABScholars #MentorshipMatters #MediaWithPurpose #CommunityImpact #UnlockthePowerofLocal?#WeAreLocality

?? Are you ready to multiply your business???? ?? ?? ? Join Locality at Alliance for Women in Media's (AWM) Breakfast @ #NABShow2025! As a proud Presenting Sponsor, Locality's Ann Pero Hailer and Zach Mullins will be showcasing exciting new solutions for the local TV ad buying and selling community.? ? This event will also feature industry leaders and executives from #television, #radio, #adtech, and #media, plus a panel discussion on the future of media and #AI. Connect with our leaders as Keith Kazerman, Ray Karczewski, Mica Hansen, John J. Sommese, John McMorrow, and Jessica King are attending.? ? We hope to see you there! Interested in supporting AWM and attend the Breakfast? Visit >> https://bit.ly/42BHO4K for more information. ? #AllianceForWomenInMedia #NABSHOW #Broadcast #Streaming #NewAnnouncement #WeAreLocality

Does your ad campaign need a boost in consumer trust? ?? Locality's president of broadcast, Ann Pero Hailer, pens this article for Locality.com highlighting Griffin Media's trusted KOTV news coverage of a local emergency and how it informed and activated an Oklahoma community, helping keep the public safe. A lesson for national, regional, and local brands and advertisers in how to super-charge a community into action - when it matters most - via the trusted, fast, and reliable resource of local broadcast TV. ?? to Ann's Locality.com blog post, "The Local Advantage: How Broadcast Mobilizes Communities and Builds Trust for Brands." ?? https://lnkd.in/etnG4umu "That’s the kind of connection that only?local broadcast?delivers: real-time information, available anywhere, woven into people’s daily lives. KOTV didn’t just update the community—they activated it." - Ann Hailer, President of Broadcast, Locality According to a recent TVB and Dynata survey, local broadcast TV news is the most trusted source of news across all media platforms. (Link in article). For brands aligning with local TV news, that trust transfers. Brands that advertise in local programming see a 4X LIFT in brand trust and a 4X LIFT in purchase intent, according to Locality's Local Lift? Study. (Link in article). To align your ad campaign with trusted local media, get in touch with a Locality expert near you ?? https://lnkd.in/esaPpwkn #LocalBroadcast #TheLocalLift #Trust #Advertising #CommunityImpact #UnlockThePowerofLocal #WeAreLocality

We recently came across a powerful example of local broadcast in action. When wildfires broke out near Tulsa, GriffinMedia's KOTV did what local broadcasters do best: they showed up—fast, live, and with coverage that truly mattered. I wrote about this moment—and what it means for marketers and communities alike—in a new blog post. ? Take a look ?? https://lnkd.in/ekCpBGTP ? Governor Kevin Stitt shared that one family knew it was time to evacuate because of what they saw on Channel 6. Lt. Governor Matt Pinnell credited the station’s wall-to-wall reporting with helping activate first responders. ? This is just one example of how local broadcast steps up in critical moments—and it’s happening in communities across the country every single day. ? Local broadcast matters. It connects. It mobilizes. It protects. ? And for brands? That same trust carries over: The?2024 TVB and Dynata Study shows local broadcast is the?most trusted news source?across all platforms. (Link to study ?? https://lnkd.in/e-iUB6jM) And our own Locality Local Lift Report?shows advertisers see up to a?4X lift in brand trust and purchase intent?when they show up locally. (Link to report ?? https://lnkd.in/edxzJeCR) ? #LocalBroadcast #TheLocalLift #Trust #Advertising #CommunityImpact #Locality #Unlockthepoweroflocal

Thank you Patti Cohen and Coalition for Innovative Media Measurement (CIMM) for including Locality in important conversations surrounding the power of #local. For more on the Local Lift study, download the full report here: https://lnkd.in/e395ngnM

?? New Research Alert! ?? New consumer insights from Tubi and The Harris Poll reveal some key trends in the world of streaming and advertising. Here's what we learned: ?? Streaming > Social: Video streaming has officially outpaced social media as the go-to form of escapism. ?? Nostalgia is Back: People are tuning in to nostalgic content more than ever. ?? Gen Z on the Job: 72% of Gen Z viewers stream video while working from home. But here’s the kicker: 81% of Gen Z viewers are open to taking action after seeing engaging ads, but 73% feel current ads don’t resonate with them. Locality’s Local Lift?Consumer Study also finds that 81% of Gen Z expect ads to be localized—reflecting their unique communities. With Locality Studios, brands can easily localize their ads for streaming and broadcast. We offer creative content and access to 150+ streaming services and 400+ TV stations. Let’s connect your brand with Gen Z and local audiences! #GenZ #Streaming #LocalAdvertising #Marketing #ContentCreation #DigitalMarketing

Hello, friends and colleagues. We are looking for a seasoned Digital Ad Operations Professional to join our team. From my perspective, the person we are looking for has deep technical/Ad Ops experience, but also extensive client/sales facing exposure. In this evolving landscape, we need someone who doesn't just know how to identify and solve a problem, but they need to be able to communicate those details upstream and navigate the conversation. They need to be well organized, detailed, and articulate. With Local, this is a high paced environment that can feel overwhelming at times. But those challenges also bring a ton of opportunity. If you have someone in mind who isn't afraid to roll up their sleeves and get sh!t done, please ask they apply via the link here, and don't hesitate to reach out to me. Thank you!

Streaming pause ads leverage consumers’ control over their own TV viewing time, while providing brands a BIG slate to craft their message and touch points. ?? to ADWEEK article ?? https://lnkd.in/ekv36rFr A recent study by EDO found that Fubo’s pause ads significantly enhance traditional video ad campaigns in consumer engagement. Viewers who saw pause ads were 33% more likely to engage with the brand than those who watched only video ads. When combined with video ads on Fubo (live sports content), engagement increased 86% compared to competitive streaming platforms and linear TV (power of live sports!). Additionally, pause ad viewers were 129% more likely to engage than those seeing video ads elsewhere (power of live sports!). Locality Studios offers locally targeted pause ads that ensure brands reach engaged audiences at the perfect moment—when they pause their streaming viewing experience. By leveraging interactive elements like QR codes, our pause ads drive measurable consumer action where all purchasing decisions are made—at the local level—while enhancing ad recall for brands. With our direct access to locally targeted ad inventory on Fubo and other premium streaming live sports partners, Locality provides brands the opportunity to enhance their video strategies and accelerate outcomes. Ready to maximize your local campaign impact? Let Locality craft locally relevant pause ads and live sports video ad campaign strategies tailored for your brand needs in the markets you serve. Get in touch with a Locality expert near you >> https://lnkd.in/eEkn5WJK #PauseAds #StreamingVideo #LiveSports #LocalMarketing #AccelerateOutcomes #WeAreLocality

At the local level, where all consumer purchase decisions are made, #StreamingVideo and #BroadcastTV are “the perfect pair.” Locality’s Local Lift study proves that locally targeted, cross-platform video ads LIFT a brand’s relevance, community connections, trust, curiosity, and purchase intent among local consumers. Ad Age

Thank you Ad Age. Local video increases consumer action! There’s nothing like the connection brands can make by integrating their message into local programming. Locality #broadcast #wearelocal