Locality

?? Unlock the Power of Local Video Advertising in Q2! ?? As we dive into Q2 2025, Locality's local video advertising inventory is perfectly aligned with the most engaging themes of the season. From the excitement of live local sports like the National Hockey League (NHL) and National Basketball Association (NBA) playoffs, Major League Baseball (MLB) regular season, the National Football League (NFL) Draft, the WNBA (Women's National Basketball Association) season tip off, to the immediacy of breaking local news, our inventory ensures your brand is front and center during the moments that matter most. Whether it's the thrill of the Kentucky Derby, the celebration of Mother's and Father's Day, or the vibrant festivities of Pride Month, Locality offers unparalleled opportunities to connect with your audience across both streaming and broadcast TV in the markets you serve. ?? ?? Maximize Your Impact During Key Consumer Shopping Events! ?? Q2 is packed with major consumer shopping tentpoles, and Locality is here to help you make the most of them. From Spring Break and Tax Day in April to Memorial Day and Graduation season in May, the high-energy NBA and NHL Finals in June, our advertising solutions are designed to capture the attention of local audiences when they are most engaged. Partner with Locality to ensure your brand is top-of-mind during these pivotal moments, driving both awareness and measurable consumer action. Get started today to learn more about our available packages and how we can help you achieve your marketing goals! ?? ?? Connect with our team in your area today ?? https://bit.ly/4gD4N65 #WeAreLocality #VideoAdvertising #LocalSports #BreakingNews #ConsumerShopping #Q22025 #Marketing #Advertising #BrandAwareness #Streaming #OTT #BroadcastTV #DigitalVideo #UnlockThePowerOfLocal

?? Attention Detroit! Join Locality at The Fillmore for Adcraft Detroit's 2025 Women's Leadership Event on April 10th. As viewership and fandom of women's sports leagues and stars skyrockets ??, sponsorship YoY revenue growth is outpacing every men's league. At Locality, we understand that localized ads remain a driving force for audience connection and pairing that with the rise of women's sports is a great way to capture viewer attention and accelerate outcomes for advertisers. According to The Local Lift? consumer study from Locality, conducted with The Harris Poll, 71% of Americans expect advertising messages to be localized, and sports viewers trust brands with local messages more during live, local games (40%) vs. viewers that have less trust (4%) - a 10X difference! Whether through streaming or broadcast, reaching local fans where they are is the key to unlocking real business results. Want to give your brand an easy win? Go local. Get started with Locality’s live in-game NCAA Women's basketball, WNBA (Women's National Basketball Association), and National Women's Soccer League (NWSL) ad packages by sport, local teams, and DMA. Connect with our team in your area >> https://lnkd.in/esaPpwkn #WeAreLocality #BrandPartnerships #SportsMarketing #NCAAWomen #WNBA #NWSL #LPGA #WTA #YouCantWinSoWin #WomensSports #BasketballMarketing #WomensSoccer #GolfPartnerships #Tennis #BrandCreative #SportsSponsorship #BusinessOfSports #UnlockThePowerOfLocal

?? Exciting News! ?? We're thrilled to share that our EVP of Sales, Steven DeMain, was recently featured in a Cynopsis CYNVIDEO interview! ?? In this insightful discussion, Steve dives into the evolving landscape of local cross-platform (streaming + broadcast) TV campaigns and how Locality is at the forefront of these innovations. Check out the full interview to learn more about our data-driven strategies and how we're shaping the future of local TV advertising ?? ?? https://lnkd.in/eSfUyG48 #LocalTV #Advertising #Innovation #DataDriven #StreamingTV #CTV #OTT #DigitalVideo #BroadcastTV #Cynopsis #WeAreLocality #UnlockThePowerOfLocal

Exciting news in the world of AI-powered advertising! Congratulations to Locality Studios’ partner, Waymark, on expanding its partnership with CBS Stations. This rollout will bring Waymark’s AI-driven video ad technology to all CBS-owned stations, making high-quality, customizable ad creation even more accessible for local businesses. At Locality, we know the power of local video in driving impact. Our Local Lift Consumer Study found that 71% of U.S. TV viewers (streaming + broadcast) EXPECT ad messages to be localized, which leads to a 4X LIFT, compared by non-local messages, in Purchase intent, Community connection, Trust, Curiosity, and Relevance for national, regional and SMB advertisers with local ad messages on the big screen. Locality's collaboration with Waymark, and other AI video ad enhancement developers, is a game-changer for advertisers looking to localize their creative with efficiencies in time and budget. Locality Studios’ AI-powered and integrated branded content creative suite, paired with Locality’s Reach+ data-driven cross-platform TV ad solution, can scale in any market to maximize campaign efficiency, measure incremental reach, and accelerate outcomes, ensuring awareness and attention for brands at the point of every consumer purchase—in local communities. Lauren Kantro Zach Mullins Shalyn O'Malley #LocalAdvertising #AI #Waymark #CBSTations #LocalImpact #CTVisRetailMedia #WeAreLocality #StreamingTV #BroadcastTV #UnlockthePowerofLocal #LocalProud

Excited to officially introduce?Local AdScape — Locality’s new monthly newsletter focused on the ever-changing world of local video and TV advertising. Marketers today are juggling more channels and more complexity than ever, but the fundamentals haven’t changed:?reaching the right audience, in the right place, at the right time.?Local AdScape?is designed to cut through the noise with actionable insights, industry trends, and innovative strategies tailored for local advertisers. Looking forward to sharing perspectives and strategies that help marketers stay ahead. If you’re in the space, I’d love for you to check it out and let me know what you think. Subscribe here: https://bit.ly/4i8uThP #LocalAdScape #MarketingLeadership #LocalAdvertising #MarketingTrends

?? Giving Back in 2025: Free Client Golf Lessons ?? Golf is a huge part of the media industry, yet women and diverse professionals are still underrepresented at industry tournaments. I’m changing that. I’m offering free golf lessons to clients who want to learn, gain confidence, and get course-ready for the season. Whether you’re a beginner or just need a refresher, I’ll help you build the fundamentals so you’re comfortable and ready to contribute at your next outing. ?? Indoor simulator in Times Square ? Monday–Thursday, lunch or after work ??? Clubs available (lefty too!) Looking for 8 more clients - agency or brand-side professionals who want to play. DM me to book a session! #GolfForAll #BreakingBarriers #FreeGolfLessons #DiversityInGolf #GrowTheGame

?? Stay ahead in Local Marketing with Local AdScape from Locality ?? In today’s fast-paced local marketing landscape, staying ahead means staying informed. That’s why we’re excited to introduce?Local AdScape?by Locality – your essential monthly guide to mastering local video and TV advertising. ???Subscribe today:?https://bit.ly/4i8uThP Every edition is packed with: ?? Impactful Industry Trends:?Stay informed on the latest shifts shaping the market. ?? Data-Driven Insights:?Make smarter decisions with actionable analytics. ?? Local Advertising Solutions:?Discover innovative strategies tailored for the markets you serve. Elevate your marketing strategy with the insights you need to outpace the competition. #LocalAdScape #LocalAdvertising #MarketingTrends #AdInsights #Newsletter #UnlockthePowerofLocal #WeAreLocality #LocalAdScape

?? Unlock the Power of TV Data with ACR Technology! ?? “ACR data has unlocked an essential view of consumption allowing for unified measurement across all viewing platforms and modalities. Whether content is consumed on traditional cable, broadcast, FAST channels and/or streaming services, ACR data enables a comprehensive view of how and what audiences are consuming.” - Steve Silvestri, Head of Data Strategy and Innovation at Locality Learn more in our latest blog post ?? https://lnkd.in/ewS3vS5b Transform your local ad campaigns with precise measurement, cross-platform insights, and granular targeting. Discover how Locality’s Reach+ solution leverages ACR data to optimize and unify your local video campaigns across streaming and broadcast TV. #ACR #Advertising #Marketing #DataStrategy #LocalityReach+ #TVData #AdTech #Innovation

Big news in the world of local sports streaming among two of Locality’s valued partners! FanDuel Sports Network is now available as an add-on subscription through Prime Video & Amazon MGM Studios, giving fans even more ways to catch their favorite local teams and live events. Congrats! This move highlights the undeniable power of local sports content and its growing value across both traditional and streaming / digital platforms.?At Locality, we know firsthand that the intersection of premium live sports and strategic local ad placements creates unmatched engagement and brand impact. Localized content remains a driving force for audience connection. According to The Local Lift? consumer study from Locality, conducted with The Harris Poll, 71% of Americans expect advertising messages to be localized, and sports viewers trust brands with local messages more during live, local games (40%) vs. viewers that have less trust (4%) - a 10X difference! Whether through streaming or broadcast, reaching local fans where they are is the key to unlocking real business results. Looking forward to seeing how advertisers tap into this expanded distribution of live, local sports to enhance their local strategies! #LocalSports #Streaming #AdTech #PrimeVideo #FanDuelSportsNetwork #MediaPartnerships #WeAreLocality Mark Rosenthal Keith Kazerman

Thanks to the expansion of smart TVs in the home, most Americans see little difference between traditional TV platforms like broadcast and pay TV and streaming.?At the end of the day, today’s consumers only care about watching their desired content when it is convenient to their everyday lives. When CTV and Broadcast are combined utilizing appropriate data and measurement, brands can achieve incremental reach, fill gaps in local markets that a national campaign would not allow for AND maximize effectiveness and efficiency. By embracing video agnostically, advertisers can find their consumer wherever they plan to watch. It is time for marketers to have an integrated approach to video buying. ?This is exactly why Locality created Reach+. https://lnkd.in/ghAEc3Md Locality offers integrated, direct-to-ad server inventory across 150+ streaming services (AVOD, HVOD, FAST, vMVPD), plus access to guaranteed locally targeted inventory within walled gardens. At Locality, we provide the largest local scale of video inventory across streaming and broadcast TV in the U.S., placing us in very fortunate position in the local ad landscape. Our audience-first, data-driven solutions empowers advertisers to effectively reach local consumers, with intelligent, precise impact, no matter how TV viewing behaviors shift by platform and by market. Locality https://locality.com/